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1390 Uppsatser om Creative advertising efforts - Sida 62 av 93
Coffee table-böcker eller praktverk ? begrepp, attityder och arbetssätt : Djupintervjuer med grafiska formgivare och förlagsanställda
Åtta semi-strukturerade djupintervjuer genomfördes i syfte att kartlägga svenska formgivares och förlagsanställdas strategiska och kreativa arbetsprocess samt olika attityder vid arbetet med praktverk och coffee table-böcker. Dessa böckers termer och definitioner diskuterades även, samt boktypens förut-sättningar och utmaningar på marknaden. I denna rapport presenteras funna teman rörande dessa tankemönster och attity-der, samt en generell beskrivning av arbetsprocessen. Produktionen av coffee table-böcker och praktverk fanns vara komplex på grund av att den involverade många personer, tog lång tid i anspråk, var kost-sam och hade relativt små vinstmarginaler vilket därmed kunde förenas med vissa risker. Respondenterna upplevde generellt arbetet som spännande, roligt och givande.Studien belyser även förekomsten av en viss diskrepans vad gäller associationerna till termerna ?coffee table-bok? och ?praktverk?.
Att läsa är inte någon oskyldig aktivitet. Om synen på litterära tekniker, läsare och läsning hos tre samtida svenska poeter.
This Master?s thesis explores three contemporary Swedish poets? ? Lars Mikael Raattamaa, Anna Hallberg and Johan Jönson ? understanding of their work as a political activity. By using Jonathan Culler?s theory on literary competence and literary conventions as a theoretical tool for an idea analysis, the three poets' arguments for or against certain literary techniques, and their ideas about readers and reading, are explored and discussed. In what ways are established literary methods questioned by the three poets? In what ways are established theories on readers and reading questioned? In what way can their poetic work be regarded as political? As a background, the debate about poetry in Swedish newspapers and literary magazines is presented, as well as the common focus on readers and reading in social sciences and in humanities and arts.
Barn och ungdomar skriver ? en undersökning av skrivarverksamheter
The aim of this Master?s thesis is to investigate what kinds of writing activities that are offered to children and young people in Sweden and if, how and why libraries are involved with them. The issues illuminated in this thesis are how children and youth can be motivated and advance in their writing, what the purpose of writing activities can be, and if writing activities can be suitable as a part of the work in libraries. The theory is based on a study with writing youth made by Catharina Nyström. In order to study the issues six interviews have been completed with persons who all have played a part in writing activities for children and youth.
TYSK KOVÄNDNING : Efter åratal av stiltje i den tyska familjepolitiken harplötsligt reformvindar blåst upp.
Since the mid 60?s, Germany has seen dropping fertility rates and yet next to nothinghas been done to combat this trend until the current regime led by Angela Merkel andher minister of family affairs, Ursula von der Leyen initiated a number ofcomprehensive reforms of Germany?s family policies.Family policy in Germany is being reformed in three ways. First of all parents arenow eligible to receive substantial financial support in order to compensate the loss ofincome associated with a pregnancy and or parental leave. Second, the all but nonexistentpublic child care services are being vastly expanded with the goal of beingable to offer child care service for every child age 0-3. Thirdly the tradition of schoolsending classes midday is being reformed with the aim of letting kids stay in schoolmuch longer thus enabling parents to work full-time as opposed to part-time in orderto be able to take care of kids returning from school.The hopes for these ambitious reforms are tremendous.
Programverksamhet: ett uttryck för folkbibliotekets identitet
This thesis is a contribution to the discussion on the public library?s institutional identity in late modernity. The aim is to shed light on the public library?s identity as expressed through its public events. The thesis seeks to answer the following questions: What kind of public events are offered at public libraries? What themes distinguish the content of these events? What characterizes the institutional identity expressed through these events? In addition to the concept of institutional identity, a model of four library spaces, developed by Skot-Hansen, Hvenegaard Rasmussen, and Jochumsen, constitutes the theoretical framework of this thesis.
Supportervåld och strategisk kommunikation : Hur arbetar fotbollsklubbar med strategisk kommunikation med avseende på supportervåld?
Aim: The overall aim of this survey was to show whether, and possibly how, Stockholm?s three biggest football clubs (in supporter counts) works strategically with their communication regarding to supporter violence. A further goal of this paper is to contribute with knowledge that could be used by football clubs in their efforts against supporter violence. From this purpose two questions were constructed: 1) Do football clubs work strategically with their communications with regard to supporter violence? In that case, how? 2) Can work with strategic communication in terms of supporter violence improve? In such cases, how?Material and Method: The method used in this studie is of a qualitative character.
Brandskyddsindex Visby innerstad
The aim for the project was to develop a risk analyse tool for measuring the fire safety level in Cultural Heritage buildings of Visby, Gotland. In 1995 Visby were taken into the Unesco:s World Heritage List with the explanation ?Visby is an outstanding example of a Northern European walled Hanseatic town which has in a unique way preserved its townscape and its extremely valuable buildings? One of the demands for the tool was that it should be easy to use and result into a ranking level in examined buildings. The user of the tool is recommended to be personnel in the fire department. To develop the tool a Multi Attribute Decision Making (MADM) method was used.
Gestaltning av tillfälliga städer : en undersökning om egenskaper och gestaltningsprinciper
Designing temporary cities is a study of the design and physical planning of five temporary cities. The purpose was to discuss and note the important questions to be considered, when designing the outdoor environment in temporary cities to create as good an environment for the visitor as possible.
The five cities I have chosen are among the most famous ones in Scandinavia, and they represent different kinds of temporary cities. This was a deliberate choice to achieve diverse research material, and with that a broad view of what the planning stage generally looks like. Study of the cities has been done through interviews with the people responsible for the design and/or physical planning of each city.
Medicin på finska : Det medicinska ordförrådets utveckling i finskan i slutet av 1800-talet
In the beginning of the 19th century, Swedish was the only official language of Finland, and thus the dominating language in administration and higher education. However, during the latter part of the century, efforts were made to develop Finnish into a language which could be used in every part of society. In 1881, the medical society Suomalainen Lääkäriseura Duodecim was founded with the development of a medical terminology in Finnish as one of its main purposes. In 1885, a medical paper, Duodecim, and a medical dictionary were published. The aim of this study is to illuminate the vocabulary of the dictionary.
På väg in i arbetslivet : Särskoleelevers inträde på arbetsmarknaden
The aim of this study was to examine the possibilities to enter the regular labour market for pupils and young adults with intellectual disabilities. The method used is tape-recorded qualitative interviews with; Two pupils with intellectual disabilities, studying the last year at a special school. Two young adults with intellectual disabilities, former pupils at a special school and at the moment in search of work at a Public Employment Service office for young adults with disabilities. Furthermore were interviews made with two professionals, one student counsellor at a special school and one representative at a Public Employment Service office for young adults with disabilities. For analysing the empirical data, Iris Marion Young's theory about Five Faces of Oppression, Crip theory and Dalrymple and Burkes theory about empowerment was used.
Implementering och kommunikation av ekologisk h?llbarhet. En fallstudie om utmaningar och strategier i fordonsindustrin
The purpose of the study is to explore the internal implementation and communication of ecological sustainability within an organization and to identify obstacles and challenges that may arise. To address the study's purpose and research questions, a qualitative methodology
and semi-structured interviews were used. Respondents were selected from two different units within a large global organization operating in the automotive industry. The study's findings indicate that the organization's sustainability efforts are extensive and integrated
across several departments. It is also evident that sustainability initiatives are primarily driven by upper management within the organization, although there is room for lower hierarchical levels to provide some feedback.
Europas befolkning åldras -utmaningar och strategier : En studie om EU:s möjligheter att arbeta mot de äldres ohälsa
The aging population is a challenge for Europe and there must be cooperation between EU member states to join the challenge to meet. The purpose of this study is to describe and analyze the EU's ability to influence older people's health, based on experiences from a selection of European officials and on a review of the EU's common strategies. The authors studied and problematize the implementation of the strategies that the EU has negotiated for the work against the elderly poor health, with a view of member countries have different conditions. Using qualitative methods, we have collected and processed statements from targeted interviews and publications by a range of European policies. The material was then analyzed from implementation theory and organizational theory, and based on results of previous research. The result shows that the EU is developing common strategies and coordination methods to the aforementioned challenge to meet. The results also show that the differences existing between Member States causes implementation difficulties of the common strategies. The study states ultimately decide that there should be common strategies to facilitate the work of Member States when it comes to countering the elderly poor health.
?Man ska kunna komma in vit i ansiktet utan att det är någon som gnäller på en?: En studie av en Unga vuxna-avdelning.
The aim of this thesis is to examine whether the youth section, named ?Young adults?, in the library in our study is justified or not. We will do this by examining connections between society?s and the library?s views on youth and youth culture. In our study we examine the purpose of the young adult-department and which measures are taken to reach the purposes.
Behovet av kreativa aktiviteter hos äldre personer i eget boende
Syftet med studien är att utifrån hemtjänst personalens erfarenheter få en förståelse för vilket behov äldre personer i eget boende har av kreativa aktiviteter. Urvalsgruppen bestod av hemtjänstpersonal från fyra kommuner, fördelat inom två län med en medelarbetstid i hemtjänsten på 18 år. Datainsamlingen inhämtades i form av semistrukturerade intervjuer med stöd av intervjuguide. Tre huvudfrågor med följdfrågor låg till grund för intervjuerna. I resultatet framkom tre kategorier vilka belyste och gav förståelse för behovet av kreativa aktiviteter, dessa var: ? Faktorer som påverkar behovet av kreativa aktiviteter?, ?Uppmärksammat behov av kreativa aktiviteter? samt ? Kreativa aktiviteter ger livslust?.
Matrisens inverkan i feedbackprocessen - En kvalitativ undersökning av bedömningsmatriser i lärandeprocessen // The influence of matrixes on the feedback process - A qualitative study of evaluation matrixes in the learning process
Our paper is based on matrixes and the feedback process as tools in the daily work in the higher education system. The main purpose with this paper is to investigate if these tools can enhance the effect of formative assessment and increase students? empowerment in the courses. In do-ing so, we investigate if students experience that their efforts result in increased progression in their courses and if they acquire adequate proficiency in the subject matters native to their pro-grams, along with an increased desire for lifelong learning.
Compulsory collection of data for profit is conducted through interviews of students in year one of the IT media program and the IT program.