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1390 Uppsatser om Creative advertising efforts - Sida 18 av 93

Användandet av skapande aktiviteter inom arbetsterapi : en litteraturstudie

Syfte: Studiens syfte är att beskriva det nuvarande kunskapsläget gällande användning av skapande aktiviteter inom arbetsterapi.Metod: En systematisk litteraturstudie valdes som undersökningsmetod och tio stycken vetenskapliga artiklar granskades utifrån Fribergs förslag. Artiklarna anträffades via en gemensam systematisk sökning i databaserna Cinahl, Amed och Medline. Sökorden som användes var creative therapy, creative activity, craft, handicraft, art therapy samt creativeness. Alla i kombination med occupational therapy.Resultat: Skapande aktiviteter används inom arbetsterapeutisk bedömning och behandling, både i grupp och individuellt. En rad värden har påvisats i samband med användandet av skapande aktiviteter ? de ger framgångskänsla, möjlighet att bearbeta sin livssituation samt möjlighet att strukturera sin dag och distrahera tankarna.

"De glittrar liksom igen" Om hur organisationer arbetar med flyktingbarn och vad en pedagog med skapande inriktning kan tillföra detta arbete

Denna studie har som huvudsyfte att undersöka hur organisationer arbetar med flyktingbarn och på vilket sätt en pedagog med skapande inriktning (till exempel en musiklärare) kan arbeta för att förbättra flyktingbarns situation i Sverige och i världen. Studien utgår från tre intervjuer med människor som är aktiva inom tre olika organisationer i Sverige. Dessutom tar studien upp integrationsprojektet Tillsammans och jämför det med information från teoridel och informanternas information. Slutsatser som kunnat dras från resultatkapitlet är att om organisationer som arbetar med flyktingbarn samarbetade mer med pedagoger med skapande inriktning skulle flyktingbarns situation kunna påverkas positivt eftersom detta är en kraftfull kombination av kunskap och erfarenheter. Det kan också vara av betydelse att fler musikpedagoger får upp ögonen och också erbjuds kunskap som kan behövas vid arbete med flyktingbarn.

Nordisk valretorik. En jämförelse av politisk tv-reklam i Finland och Sverige.

Aim: The aim of this study is to describe which messages and by which rhetorical means were communicated in political TV-advertisement in Finland and Sweden. The study also aims to analyze how the rhetorical choices were influenced by the political and social context in these countries.Material: Two TV-commercials from the latest parliamentary elections in each country were chosen. The leading left-wing and right-wing parties were chosen from each country.Theoretical perspective: This study is based on theories on political parties? vote maximization and the development of the modern electoral campaign.Methodology: The method used in this study is rhetorical analysis.Results: All commercials had similar themes and were characterized by a low level of conflict. This is related to the common Nordic context in the two countries.

Fyra bildlärares utsagor och resonemang om bildämnet

The aim of this study is to bring forward four teachers of Arts-education, their statements and reasoning concerning the condition and meaning of the subject of Arts-education along with their statements in relation to theory and earlier research, give voice and insight in their intentions according to what teaching of Arts-education should contribute to.The basis for the study is brought out of the dilemma that there, in the subject of Artseducation is ?crowding of matter? in the nine-year compulsory school, difficulties in selecting the importance of various subjects and different opinions between teachers, due to curriculum being modified in accordance with the development in society. The earlier research that this study relates to shows how teacher?s opinion of different subjects varies. My questions concerning the subject are the following;How do four teachers of Arts-education reason concerning the condition and meaning of the subject of Arts-education?What are the teachers intentions according to what teaching of Arts-education should contribute to?What are the similarities and differences between the statements of the teachers in this study versus the teachers' statements according to previous research?To find answers on my issues and questions I have made interviews with four teachers of Arts-education and have then put their reasoning and statements against theories , which  all concerns the creative process.

Mångfald på museerna : Arbetet med mångfald vid kommunala museer, länsmuseer och statliga museer ur ett kulturpolitiskt perspektiv

How do museums work with plurality in their organizations and in the production of exhibitions and other activities? This paper examines how civic museums, provincial museums and state museums work with plurality from a perspective of culture policies, particularly in relation to the government bill Tid för kultur, issued by the Swedish government in 2009.All together I examine 25 museums and their efforts to include marginalized groups in their activities and exhibitions. To do so I have studied four possible measures that are available for the museums. This includes the following: projects that pay attention to a marginalized group or their living conditions; projects that are specifically created for a marginalized group; projects that include a marginalized group in the museums preparations; and projects were museums give full responsibility to a marginalized group. I have also examined how plurality have been presented ? as isolated cultures and cultural expressions or as hybrids and interchangeable phenomenons ? and to what extent the museums are ready to involve marginalized groups in their physical environment and in their exhibition and activity programs.

Hur kan Vita Renen synas i snö? : En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag

Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company?s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company?s vision and is shown where the target group sees it.Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location.Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen.Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources.

Den utan socker : En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam

The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)Almost everyone is exposed to TV-commercial daily.

Svenska idrottsprofiler i reklam: älskar, älskar inte..Älskar!

The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

Hur marknadsför sig biblioteket PUNKTmedis? Lyckas biblioteket nå sin målgrupp?

The object of this paper is to examine the marketing of PUNKTmedis, a youth library. In order to do so we have looked at two different perspectives; how the library has marketed itself towards its target group, and how young people perceive what PUNKTmedis has to offer. The thesis? foundation is a case study. Since the question at hand concerns the library?s intentions with and execution of its marketing efforts, as well as the target group?s opinion of them, the empirical data is based partially on an interview with the head of marketing at PUNKTmedis, and partially on a target group questionnaire.

Om kritik : en lägesrapport från den svenska landskapsarkitekturkritiken

How does the criticism of landscape architecture in Swedish professional journals look today? Does it exist at all? What is criticism and what is its purpose? These questions have been the starting point for this degree project. I have found a lot of different answers among journals, books and websites, as well as in interviews with five persons that all have a relation to the landscape architecture criticism in different ways. These answers may look a bit disjointed at first, but are at a closer examination pointing in the same direction ? that the criticism of landscape architecture projects hardly exists today.

En jämförelse mellan PHP och C# i .Net

In this report we compare the two programming languages PHP and C# in .Net. They are both used to create dynamic websites and on the web there's a debate going on about which of these languages you're recommended to use. With this report we want to make ourselves a more scientific base of which of these languages that is the most used language and which languages that are the most suitable for creating dynamic websites. We have two purposes with this report:1. To compare the usage of the programming languages C# in .Net and PHP at web agencies, advertising agencies and combinded agencies in Sweden today.2.

Stadsdelsförnyelse i Norra Björksätra, Sandviken

The housing estates in the outskirts of Sandviken, consist of relatively large scale apartment buildings. This report, that is a B.A. thesis at 10 Swedish university points, aims to investigate and describe the opportunities to improve safety and security for inhabitants in Norra Björksätra. The purpose with this report is to make Norra Björksätra to a more attractive place to live in, by changing the negative trends in the area. Since demolition of at least some of the houses could be of current interest in some years; the purpose is also to investigate whether demolition or renewal of the area is the best solution.

Att bygga en brandbook : ett projekt i att ena ett fo?retag och dess verksamheter

The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach including a case study has been conducted.This qualitative method included research on brand building, logotypes, colour, design and typography and interviews with the company Yakobs Ram & Reklam and three representatives from the advertising agencies Anfang and Jerhammar & Co.In order to develop a brand manual for a company with several businesses, the study revealed that there should be a main logo where the secondary logos, consisting of the various components of the company, are linked by colour coding. In addition, the study has shown that the key elements to include in a brand book are the use of the logo, colour, typography, visual style and profile products including brochures and business cards. These findings form the basis of the brand manual and are the result of this work. As the amount of previously known facts regarding the construction of a brand book are scarce, the choice of method has been crucial and the data generated can be generalized and applied to new similar cases.

Hur arbetar lärare med laborativ matematik? : En kvalitativ studie om hur fyra lärare arbetar främstmed avseende på laborativa inslag i undervisningen igrundskolan

The objective of this research is to unveil how respective teacher consider about the laboratory working methods in mathematics. The research even includes answers to questions such as, what approaches and attitudes the teachers have and the methods they use when instructing their students when teaching mathematics, what the materials used by the teachers are and how important working creatively is to help the students develop their logical thinking. I also looked into issues that can help understand how and why teachers use laboratory mathematics for students in young ages. As a conclusion the research showed that the teachers aim to the goal that includes helping the students understand mathematics, strengthen their logical thinking and creativity.In the method section qualitative data was used, which contained four interviews with different pedagogues that daily interact with students in elementary school. The reasons for using the method of qualitative data was to help me deeper understand and answer the specific questions I had to the pedagogues and to even compare how different pedagogues differ in their approaches and methods.

När det rör det sexuella, så... en analys av hivpositivas sexualitet och hiv-prevention

The sexuality of hivinfected people is quite controversial but nevertheless important when speaking of hivprevention. The aim of this work was to survey and analyze support and counseling practices around sexual issues given to hivpositive people by their treating medical doctors. We wanted to bring the question of hivinfected peoples sexuality and sexual behavior sometimes unprotected and the Swedish legislation and hivprevention efforts under discussion. Based on the results of a questionnaire answered by the doctors, previous research and different social constructionistic and interactionistic theories about the nature of sexuality we made our analysis. We found that the Swedish legislation offers a positive basis for successful hivprevention, but that there are some important obstacles to be overcome in order to really succeed and further reduce the number of new hivinfected people in Sweden.

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