Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

Essay in Political Science C by Peter Nilsson, spring 2008.Det offentliga samtalet ? en argumentationsanalys av artikuleringen kring Kristianstad ArenaTutor: Stig MontinThe purpose of this essay is to examine the public deliberation of Kristianstad Arena in the local newspaper and clarify who the actors are and what kind of arguments they express. Further I intend to find the differences between the actors and the kind of arguments they use. To fulfill the purpose I?ve used three minor questions which are; a) which actors participate in the public deliberation about Kristianstad Arena, b) Which are the arguments emerge, c) Which clear differences in the arguments is there between the actors? To find my answers I?ve examined the local paper during a period of four months.

This is a study of the way power relationships change when women start to play candombe in Montevideo, Uruguay. Candombe is a type of music, which is traditionally played by men within the black minority in the country. This study has been done with an intersectional point of view, taking the social categories gender, class and ethnicity in account. The method used was participatory observation in a field study made in Montevideo between November 2008 and February 2009.This study?s main conclusions are that the power relationships change with the participation of women in candombe in several important ways: The women legitimize an alternative way to be a woman when they take the men?s role as a drum player.

A logical cause of migration is of course immigrants which is a topic always creating discussions. When arriving in a new country a process of integration with the goal to adapt to the environment is started. This study will explore the need for integration and seeks to examine the connection between population composition and radical right opinions.To fulfill the aim, a multivariate regression analysis is done on aggregated level in Sweden with statistics concerning the year of 2010. The relation between ethnic composition and voters support for the Swedish radical right party Sverigedemokraterna is studied as well as integration as an explanatory intermediate factor operationalized through unemployment, financial assistance and trust.The results of the study indicate a positive connection between immigrants from EU/EFTA and the voter support for Sverigedemokraterna. A negative relation is identified between trust and the voter support for Sverigedemokraterna.

This thesis aims at studying the European Union?s actions against applicant states. In this case Turkey has been chosen as a variable, because of its unique applying accession.Turkey is a country which has been applying for a membership of the European Union since 1989 and Turkey is the only state which has been searching for membership for more than twenty years. Turkey has been given a lot of critic of not fulfilling the political criteria of the Copenhagen criteria?s.

My point of origin concerning this thesis was an interest for how school may develop students? reading comprehension. International surveys show that the results for Swedish students? performance regarding reading comprehension have declined and the current curriculum, Lgr-11, emphasizes the importance of incorporating this into all school subjects. The special teacher education programme has raised the awareness concerning the importance of including the students and that learning is achieved in an interactive setting.

The aim of this study has been to reach a deeper understanding of how refugee adolescences experience their ethnic identity, particular ethnic consciousness in terms of integration, assimilation and segregation. Further my intention has been to investigate if the adolescences experienced changes in their ethnic identity.   In order to investigate these questions a qualitative method consisting of four interviews were conducted. The study included two young men at the age of 18, and two young women at the age of 17 and 18. Three of the interviewed persons can be defined as refugees, but not the fourth adolescence.

All around the world there are several armed conflicts, where rape is used as a weapon of war against the civilian population. Many take refuge from their countries of origin and may end up in Sweden, where they build a new life for themselves. What preparation is there to welcome these women and help them obtain a deeper sense of psychological well-being? The aim of this study was to reach an understanding of how professionals view the meeting between themselves and women who have been subjected to rape in times of armed conflict, as well as how the work with this group could be improved. The study had a qualitative approach and has been carried out with semi-structured interviews.

The purpose of this investigation is to see if there is any difference in how long pupils are staying in the activity of the music- and culture schools in the country. I have compared this with how large the teachers engagements are in average at each school, how many teachers each school holds and if one teacher is teaching within different areas, e.g. on different instruments. Thru mail contact with the headmasters at the music- and culture schools I have gathered data concerning the length of which the pupils are staying at the schools, the number of teachers at each school, the size of the teachers services and in how many different areas each teacher is teaching.It has been hard to get to any results in the investigation since the music- and culture schools don?t compile statistics on how long their pupils are staying at their schools.

Diabetes, speciellt typ 2, är ett växande globalt hälsoproblem. Idag är det cirka 220 miljoner människor i världen som är drabbade av diabetes och siffran uppskattas stiga till 366 miljoner fram till år 2030. Sverige är ett mångkulturellt samhälle, vilket ställer högre krav på att hälso- och sjukvård ska anpassa omvårdnaden till varje enskild patient med diabetes. Syftet med studien var att belysa uppfattningar om egenvård vid diabetessjukdom hos personer med olika kulturella/etniska ursprung. Studien genomfördes som en allmän litteraturstudie där tio kvalitativa forskningsartiklar analyserades.

This research is about different perspectives, offered by three mother tongue teachers, one principal and also featuring a representative from Skolverket, on the subject: teacher legitimation for mother tongue teachers, mother tongue teachers opportunity for competence education and the future of mother tongue education in Sweden.The theoretical framework is mother tongue language, globalization, the post-colonial theory, power and social inequality. A qualitative approach was used including five interviews taken place in Stockholm, the results does not however represent the whole country nor the community of Stockholm itself.The result shows that mother tongue teachers thinks the teacher legitimation does not mean anything regarding their already low-status. Even principal and representative from Skolverket express their concern towards the 'non-demand' for mother tongue teachers to get their legitimation and they feel there is a lack of ambition from decisonmakers to include the mother tongue teachers.As per today there is no higher education for mother tongue teachers leading towards an exam. Mother tongue teachers are worried about their future although principal and representant takes a bright outlook. .

Travel literature and especially the ?adventure story? has excited young British boys for over two centuries. However, it has also been a vehicle for the assertion of male dominance and European supremacy. The story of a British man who goes to the colonies, performs some test which is essentially a test of his manliness, and whose compulsory victory marks the end of the book, has been a central myth in colonial masculinity.Through looking at three Anglo-Saxon male travel writers from the 20th century, this essay aims to study the different ways in which Western male identity is shaped against an Indian background. The novels analysed are Topee and Turban or Here and There in India by H.A.

In family firms altruistic effects can arise in order to preserve the ownership of the firm within the family. The family firm may chose to carry or take measures against these effects. Regardless, it will lead to different agent costs. Therefore, the aims of the study were to explain how altruistic effects in family firms exert an influence on the administrative systems and possible counter measures.In order to explain the origin of altruistic effects, we built a theory which showed that the altruistic effects were followed by agent costs. The family can take measures to counteract these original effects.

This essay presents a comparative analysis of five Swedish translations of three Russian poems: The twelve (??????????) written by Alexander Blok, Requiem (???????) written by Anna Akhmatova and End song (????? ?????) written by Marina Tsvetayeva. The introductory readings of the Swedish translations texts are combined with a parallel reading of the Russian original. In addition to the primary literature I execute readings of secondary literature concerning the Russian, modernistic context, the poets? biographies and the translator?s commentaries concerning the working process of translation.

This quantitative study aims to investigate whether there is a difference in the effect of the policy rate on the price per square meter for condominiums between small and large cities in Sweden. The study encompasses a total of seven Swedish municipalities, of which three located in large cities and four in small cities. Data regarding housing sales and additional variables have been collected for all municipalities, and the price per square meter is the dependent variable in the regressions performed on the dataset, which constitutes the empirical basis of the study. The aim is further to contribute to an increased understanding of how the effect of the policy rate might differ between Swedish cities and why. The results of the study show significant differences in how the policy rate affects the price per square meter in a small city compared to a large city, with the effect being greater in the latter.