Syfte: Syftet med den här studien är att undersöka kulturprogrammet K specials profil kontra image, samt vad programmets medarbetare och tittare associerar till begreppet kultur.Metod: Studien är genomförd med kvalitativa metoder i form av personliga intervjuer och telefonintervjuer samt en nätundersökning.Resultat: K specials projektledare har en samlad bild av hur de vill att tittarna ska uppfatta programmet. Tittarna som har medverkat i denna studie har i många anseenden en positiv likartad uppfattning om programmet. Det finns dock en skillnad i hur en del tittare associerar till namnet K special, då namnet stundtals associeras med frukostflingor. Gällande kultur visar det sig att K special är en kultur i sig och utgör en livsstil hos tittarna som medverkar i denna studie. Både tittarna och programmets medarbetare ser begreppet kultur som ett samlingsnamn på livet och människors uttryck, allt som inte platsar inom ramarna för naturvetenskap.

In Sweden there are about 4 million hectares of bare peat (mire). This land has great potential to be transformed into productive forest land, provided drainage is carried out and, in some cases, even fertilization with ashes. Drainage of mires is necessary because the high groundwater table prevents trees from growing due to reduced oxygen availability. Some of the key nutrients that trees need to grow appear in too small quantities in mires, especially potassium (K) and phosphorus (P). Ash from the combustion of biomass contains these elements and is therefore suitable as a fertilizer.

The purpose is to illustrate the phenomenon of self-harm from a social psychological and sociological perspective. The purpose is furthermore to examine the role social relationships play in the individuals´ self- imagine and what role does identification play for anyone who harm themselves? We want to examine in what way social relationships are important and how they function for individuals who harm themselves, both once they have started to harm themselves, and if the relationships in any part caused the cutting to begin with.Questions:How do individuals shape their identity based on self- harm? Which self-image do individuals have who self-harm? Is there anything in the person's previous social relationships that have caused them to begin to hurt themselves?Method:In this paper we have analyzed five autobiographies. We have used open coding from grounded theory as analytical method and subject positions based on discourse analysis.Theory:We have used the Cooley concepts looking glass self, Foucault's theory of power, Giddens' concept of ontological security and existential anxiety.Results and Analysis:We found six different categories that we thought were central. These were negative self-image, guilt, lack of family support, negative experiences of others' views, the protective identity as self- harmer and insecure social relationships in school.Conclusion:The self-harming is a very complex behavior.

AbstractAim: The aim of this essay has been to study how the Swedish church has created the image of their religious activity through media. This has been by studying the three commercial campaigns launched by the Swedish church during the years 2000, 2001 and 2003. Questions asked are: How has the Swedish church chosen to profile it self? Which discourses can be recognized in the campaigns? Which messages has been communicated through the campaigns? How has these discourses created the image of the Swedish church?Method: The methodological framework is critical discourse analysis inspired by Norman Faircloughs? three-dimensional model. Thirteen images all part of the campaigns are analysed using a semiotic method.

The goal with this essay is to determine if the image of preschool, in a specified number of picture books, is consistent with the posted goals of the preschool operations in the curriculum of preschool published in 1998 (hereafter Lpfö 98). Besides that the essay is also planned to look at how the preschool?s status have changed after Lpfö 98 was established and if this is shown in the picture books. Therefore this essay will focus on picture books published 1998-2009 because after that a new version of Lpfö 98 was published. Also the picture books chosen for this study are all stories about preschool or kindergarten.The questions that this essay will answer are: How are the activities in preschool described, and how do they match the guidelines in Lpfö 98? In what way has the status of preschool been affected since Lpfö 98 was published? In what way has the teachers? role been affected and how is that shown?In order to answer these questions I will use a quality text analysis of picture books for children.

Corruption is a very broad definition which is not easy to define. It happens due to the phenomenon?s complexity and its many different forms and syndromes. Before fighting corruption it is therefore necessary to find its roots and form. Furthermore, many countries aspire today for a better democracy but find visible barriers on their ways in a form of corruption i.a.

Aim: The aim of this essay is to study the external communication of Science Park Jönköping, how they want students in Jönköping to perceive them. Further we would like to compare thatinformation with how students in Jönköping actually perceive Science Park Jönköping. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used.Two interviews with the managers of Science Park, and five focusgroups with students havebeen conducted.Main Results: The main result from the focusgroup interviews shows that the students perceived image of Science Park correlates in many ways with Science Parks profile. But the study also shows that Science Park do not apply many of the relevant theories that would benefit their marketing..

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

Abstract Uppsatsen behandlar ämnena organiatorisk förändring samt varumärkesladding. Även identitet, profil och image diskuteras. I arbetet har vi använt oss av Lindex som fallföretag. Omladdning av ett varumärke blir aktuellt när märkets brand equity stagnerat eller när företag önskar förändra de värden som är kopplade till varumärket. Detta tillsammans med en organisatorisk förändring har varit aktuellt i vårt fallföretag Lindex.

For one month during the beginning of 2011, the world followed the violent events in Libya. During this time the United Nations was faced with a complex question, could they handle the ongoing violence and find a solution to the killings or would the hostile situation go on. We now know what happened, but not why. It is this question that this essay aims to answer. This essay covers the discussion of sovereignty on the one hand and humanitarian intervention on the other and responsibility to protect in between.

Body esteem is the affective aspect of body image, which is shaped by social experience. Compared with men, women have a more negative body image, which is more frequently correlated with depression and dysfunctional thoughts, especially in the case of eating disorders. The purpose of the present study was to examine gender differences in body esteem and its subcategories, and to find out whether there exists a stronger link between negative body esteem and higher levels of dysfunctional thoughts in women. The relationship between body esteem, dysfunctional thoughts and mental illness was examined. Participants were 73 college students doing social sciences and sports training educations.

Kungsmarken, a apartment area in Karlskrona has suffered the medias prying eye for decades. Today the area only maintains a very low position of status in the livinghierarchy in the community. The area in question was a part of the "Miljonprogrammet" and apperantly has suffered the same consequenses as similar areas since it was built. The onesided negative discourse that has persecuded areas of Miljonprogrammet, such as Kungsmarken, has put social problems as criminality, drugaddiction, dependancy on the social welfare system or cultural incompetence in the focus. The author´s previous understanding of the phenomena lies in private experience from living in Hjällbo, a similar area in Gothenburg also with the miljonprogram.

Syftet med den här uppsatsen är att undersöka hur Parken Zoo försökte rädda sin image och påverkabilden av krisen parken befann sig i under hösten 2012. Uppsatsen har även som avsikt att undersökahur kriskommunikationen utvecklas under krisförloppet och hur den skiljer sig mellan två texttyper,samt belysa vilka språkliga resurser som används för att realisera strategierna inom image repair theory,som i denna uppsats benämns som Benoits teori om imagereparation. Materialet består av trepressmeddelanden och tre uttalanden publicerade på Facebook från Parken Zoo. Dessa har analyseratsutifrån Benoits (1997) teori om imagereparation samt systemisk-funktionell textanalys. Resultatetindikerar att Parken Zoo har försökt rädda sin image genom att ifrågasätta uppgifterna som framkommit,framhäva goda egenskaper och värderingar samt redogöra för åtgärder som vidtagits och ska vidtas.Jämförelsen av kriskommunikationen i pressmeddelandena och Facebook-uttalandena tyder på attkommunikationen på Facebook kännetecknas av en mer personlig och närhetsskapande strategi medankommunikationen i pressmeddelandena är mer auktoritär.

This study is focused on some individuals' experience of the concept of culture in their everyday life. Some questions about culture were asked to some persons living in a small village in the isle of Gotland and some persons in the capital of Sweden, Stockholm, in the autumn in 2007 in a field study.The study showed that peopele tend to shape their own life world in the continuous activity in their near surroundings, in the garden and in reading literature and listening to music. There were some differences in the life world depending on where they lived,  in the country side or in town. Urban life has more offers as to popera and theatres but negatively more violence and stress.A study of literature on the ethnological concept of culture is included. The answers of the individuals also led to different topics such as nostalgia, mind, fear, feelings, body and soul which were enlightened by scientist from the respective fields..

Catella Swedish Open grundades 1948 och firar i år 60 års jubileum. Sedan slutet av 1990-talet har en ökning av sponsorer och sponsorintäkter växt i takt med den massmediala uppmärksamheten. De faktorer som påverkar ett företags val av sponsringobjekt i detta specifika fall är användningen av eventet som relationsvård till sponsringsföretagens kunder. Image överföring är även det en påverkande faktor. I uppsatsen har även Catella Swedish Open konkurrensfördelar analyserats. .