Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of the political parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local parties' methods were investigated, followed by a second stage where we researched the link between parties on the local and the national level. Marketing of parties on a local level turned out to a large extent to follow traditional methods.

AbstractTitle: ?My social extension? ? Twelve girls on the relationship with the mobile phone (?Min socialaanknytning? ? Tolv tjejer om relationen till mobiltelefonen)Number of pages: 42 (43 including enclosure)Author: Mattias KöhlmarkTutor: Göran SvenssonCourse: Media and Communication Studies DPeriod: Spring semester 2006University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: To investigate the emotional aspect of mobile phones and the source of thoseemotions.Material/Method: The data presented stems from three unstructured focus groups with participantsat the age of 16-19 years.Main results: The key findings largely supports Vincents theories that the emotional languageguided towards mobile phones comes from the friends it allows us connect with. Also emancipationcan be seen as a driving force behind these emotions.Keywords: mobile phone, mobility, absent present others, emancipation, cell phone, emotion,emotional language,.

The purpose of this study was to investigate produced laser data from the new national height model's airborne laser scanning in Sweden, what quality it has and whether it can be used for forest management planning. From airborne laser scanning one can obtain information on forest variables such as tree species, height, diameter and basal area. Norra skogsägarna is the principal employer of this project and they wanted know to the quality of the laser data which needs to cope with their standards. If the laser data the quality required it can replace some of the operations performed by field planners. To examine the quality of the produced laser data a control tax assessment has been performed in 30 forest departments. This was done in an objective manner.

Denna uppsats undersöker en av Försvarsmaktens senaste utvecklade förmågor, Psykologiska operationer (Psyops). Tankar och förmågor som har med psykologiska operationer att göra har alltid existerat i militära organisationer men konceptet Psyops är en nyare benämning på ämnet.Syftet med uppsatsen är att utreda om de finns användningsområden i en reguljär konflikt inom det egna rikets gränser, för det svenska Psyopsförbandet.Metoden som författaren har använt sig av är en kvalitativ deskriptiv metod samt en argumentationsanalys där Psyops vara eller icke vara inom det svenska invasionsförsvaret undersöks. Inledningsvis kommer en beskrivning över valt teoretiskt ramverk, de grundläggande förmågorna, samt en beskrivning över vad Psyops innebär. Efter det kommer en analysdel där de grundläggande förmågorna används som ett analysverktyg för att resultera i slutsatser om tänkbara användningsområden för Psyops i en nationell kontext. Dessa slutsatser presenteras i resultatkapitlet.Slutsatserna som dras är att det finns användningsområden för Psyops i en reguljär konflikt inom det egna riket.

Relationship Marketing - will banks be able to handle higher consumer mobility in the private market?The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of models and theories centered on relationship marketing. The theories describe loyalty, the customer lifecycle and relationships between customers and organizations.

This is a product development project which has developed a prototype in order to facilitate for people using mobility devices when they want to buy a larger quantity of groceries. The prototype is a shopping cart composed with the upper part of a walker.Today there are many different types of mobility devices used by elderly and people with physical impairment. According to Myndigheten för samhällsskydd och beredskap (MSB) are accidental falls the most common cause of accidents in Sweden.This project has been using Computer Aided Design (CAD) as a tool to create a visual image of the prototype. The advantage of this is to modify the functionality and performance of the prototype on the computer before the modification takes place in the real model. Using human manikins, the CAD model was rendered in natural surroundings to get as true a picture as possible.

This essay covers computer gaming as seen from a perspective of gender theory. The main purpose of the essay is to examine women?s relationship to computer games, and more specifically women?s attitudes to the games they play. The theoretical basis for this essay is sprung from a hermeneutic perspective. The empirical basis for analysis consists of two in depth interviews and game analysis of the two computer games Counter Strike and Final Fantasy XI.

Denna studie undersöker hur små barn använder sina sinnen för att utforska småkryp, vilken inställning pedagoger i förskolan har till småkryp samt hur barnens intresse för småkryp tas tillvara på i förskoleverksamheten.Studien skedde genom observationer i en förskola med barn i åldrarna 1-2 år (toddlare), samt genom intervjuer av tio pedagoger som alla har arbetat med de yngsta barnen i förskolan. I studien framkommer att toddlare har ett stort intresse för småkryp och att de utforskar djuren verbalt och med hjälp av sina sinnen. Pedagogernas förhållningssätt till småkryp är varierande men de försöker att i barngrupp inte visa eventuell motvilja till djuren, eftersom de alla tror att vuxnas inställning påverkar barnens intresse för och vilja till att utforska. Det framkommer också att det är vanligt att för stunden ta tillvara på toddlares intresse för småkryp, men mindre vanligt att arbeta vidare inom ämnesområdet med ett exempelvis temainriktat arbetssätt..

AB Sandvik Cormorant?s production unit in Gimo has identified a need to examinethe handling of products between operations with the purpose of generatingproposals of improvement for the product handling.The aim of this project is to study the existing manufacturing process and givesuggestions for improvement. The proposals should reduce the manual handling ofproducts, decrease the risk of damaging the products during the manufacturing andform a basis for increased traceability. Based on a mapping of the manufacturingprocess and the problem description, a specification of requirements has beencomposed.The mapping of the manufacturing process suggests that a change of the currentsystem is required. The company is recommended to decide how the producthandling between operations should be performed as guidelines for the productionteam.

The aim of this thesis is to study Stadshuskällaren?s operational processe flow and identify their operational characteristics. The uniqueness of Stadshuskällaren is that they are breaking the law of trade-offs regarding volume/variety, much like Toyota managed to do ? which spawned the entire field of research of the ?Lean Philosophy?. In the thesis the characteristics we identify through analysis, which enables Stadshuskällaren to break the trade-off, are compared with the principles of Lean service theory, which ultimately stem from Toyota.

Syftet med detta examensarbete är att ta reda på vilken kunskap lärare har om undervisning i läsförståelse, hur lärare på lågstadiet beskriver sin undervisning men även hur läsundervisningen förändras efter att eleven knäckt läskoden och kommit igång med sin läsning. Det empiriska materialet består av insamlad data genom intervjuer med sex lågstadielärare. Studien är kvalitativ med en fenomenografisk metodansats men även inspirerad av fenomenolgin.Resultaten visar att lärarna har svårt att definiera och beskriva vad läsförståelse är. I lärarnas  yrkesspråk saknas många ord och begrepp för att tala om läsning och läsförståelse . Att döma av hur lärarna beskriver sin undervisning har de ingen tydlig struktur för arbetet med läsförståelse, även om de nämner ett antal olika arbetssätt, och det tycks inte finnas någon väl genomtänkt progression för elevens läsförståelseutveckling.

Background and problem: In Croatia, the hotel industry has undergone difficult and unstable conditions since the 90s. Since 2001, however the results in the sector has improved due to increased investment in the renovation of facilities and construction of new hotels.Purpose: The study aims to examine hotel operations on the Makarska Riviera on the basis of tourist business perspective, and examine its quality, service and accessibility.Method: In this study we used a qualitative approach. The survey was conducted through structured interviews and a non-participant observation.Result and conclusions: Satisfied and fulfilled employees, in turn that the hotels will have satisfied customers and may have profitable operations. Many hotels aim at constantly working to improve profitability and customer satisfaction. When measuring customer satisfaction, many hotel owners felt that the service is good and that they have received a good response from their guests.

In today's Sweden there are approximately 23 000 combination companies, and most of them have a connection with the agricultural sector. The most common type of additional operation is some form of contracting.The aim for this degree project is to answer the following question: which problems and key factors exists within combination operations? The main topic will be within coordination and management questions within agricultural companies with an additional operation.Litterateur written earlier within this subject will be used in this thesis. Mainly litterateur which contains information about combination companies and diversification of some sort. There are also other theories used in this thesis such as; resource based theory and decision making theory in order to understand the problems and key factors within combination companies.In order to investigate the aim of this thesis we have chosen to perform two qualitative interviews with the managers of two different combination companies.

Government regulations and customs duties restrict the import of trucks to some of the markets to which Scania tries to sell their trucks. The distribution problem due to these regulations is solved by the foreign assembly department, KD, at Scania. This means that competence is needed and costs are added not related to Scania's core operations.The aim of this master thesis has been to analyse and to evaluate alternative ways of managing the packing operations considering cost, quality and work organisation. To study and examine the work methods and operations of today and also to present methods measuring the operations effectiveness and productivity.We have used the system approach to maintain totality and to understand the component's relation to this totality. Field studies combined with studies of relevant literature and studies of other companies operations have given us the knowledge and the understanding of the packing operations needed.

The purpose of this essay is to examine the United Nation?s work and structure to find possible factors that can explain why some peacekeeping operations have achieved to mainstream a gender perspective, when others have not. This study is based on two cases; the peacekeeping operation in Namibia and the peacekeeping operation in Kosovo.The theory I have chosen to apply is feminism, a theory that allows an alternative explanation to this phenomenon. The conclusion is that there are three decisive factors: The leadership and its will to recruit female personnel to decision-making positions, the number of female employees and whether the peacekeeping operation cooperates with local women-organisations or not. All this is of great importance whether the institutional hegemonic masculine culture within the United Nation and its peacekeeping operations, is challenged or not..