With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation..

Problembakgrund: I modets föränderliga värld, med nya trender varje säsong, kan det vara svårtför svenska modeföretag att skapa sig en långsiktig stark position på den svenskamodemarknaden. Tre företag aktiva på den svenska modemarknaden har valts ut för attundersöka hur de arbetar med identitet, profil och image för att behålla sin position påmarknaden.Problemformulering: Hur arbetar de utvalda svenska modeföretagen med identitet, profil ochimage?Syfte: Att bidra till förståelse om hur svenska modeföretag kan arbeta med sin identitet, profiloch image för att hålla sig kvar på marknaden.Metod: En kvalitativ studie har genomförts genom djupintervjuer med de tre svenskamodeföretagen Rodebjer, Brixtol och Uniforms for the dedicated. Parallellt har sekundärdataanalyserats för att bidra till en djupare förståelse och en objektivare syn på företagen.Resultat/Slutsats: Det är ett ständigt samspel mellan identitet, profil och image. Där identitet ärvem du är, profil vem du vill vara och image hur du uppfattas.

Our study aims to discover how young men aged 15-19 perceive the image of men in women?s magazines. To do this we let eight young men read the two women?s magazines most read by young women their own age, Vecko Revyn and Cosmopolitan. We want to find whether they consider this image to be representative of their own reality.

Purpose: The aim of this study is to inquire into the congruency of store image perceptions, projected by Ikea and Ilva, and how Danish and Swedish consumers perceive the aforementioned stores? images in their respective domestic market. Also, the aim sets out to evaluate the success of these stores? images on consumers and on transference to host markets. Further, the aim is to discern specific store image attributes captivating Swedish and Danish consumers.

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The purpose of this study was to investigate the connection between store layout and how it affects us as shoppers. We formed our research questions based on literature. The study was based on observations of shoppers without their knowing they were observed. We didn?t tell shoppers since the science of shopping says that shoppers pattern of movement is something that?s subconscious and if the shoppers had known it would have affected the result of the study.

The technological progress of the world has had a massive effect on how we communicate with one and other, it also has had an big impact on how companies communicate with their customers and consumers. Today you cannot only communicate a ?promise to your costumers and consumers you also have to ?deliver? what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development.  This thesis is conducted in collaboration with No Picnic AB.The purpose of this study was to get an insight in how Swedish companies use their strategic communication. We aim on bringing a new point of view of strategic communication with innovation, design and product development also as a communication channel.

The aim of the study was from preschool teachers perspective to describe, analyz and understand how teachers in preschool works with children in special needs in image and drama. I have done eights interviews with preschool teachers. From a theoretical base, i use the Nilholms perspectives. I have also Antonovsky and Vygotskijs perspectives. The resultat showed that the majority of preschool teachers have see that image and drama has a great significance over childrens learning in preschool..

Bobergs printing house in Falun has during some time had problems regarding deposits on blankets intheirs Müller Martini UV-printing presses. Deposits appear in both image areas and non-image areas.These areas have been analyzed and the deposits on non-image areas contain chalk, clay and talc. Thequestion remains how these material bond to the blanket surface. The chalk and clay comes from thepaper. The talc comes from the ink.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design, 22,5 hp, 2014.

Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands and large brands.

It has become increasingly common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of measurements is Etchner and Ritchie's theoretical framework. The framework is initially designed to measure visitor's image of a tourist destination.Almost all previous research in this area is based on the visitor's perspective, but Olofsson and Skredsvik have used this framework to measure a location's image among the residents. They feel that the residents of a place can be seen as ambassadors of the place because they know the site well.

Sammanfattning Under de senaste decennierna har de politiska kampanjerna blivit alltmer professionella och de politiska partierna bör därför likt företagen förlita sig på etablerade marknadsföringsteorier. När politiska partier ska påverka sina väljare är sambandet mellan organisationsidentitet och image viktigt då identiteten ska återspeglas i den image som väljarna har av partiet. Centerpartiet tappade i väljarstöd i det senaste riksdagsvalet 2010 och är ett parti som haft anledning att analysera och reflektera över sin identitet och image. Tidigare var Centerpartiet ett utpräglat landsbygdsparti medan de numera, i en högre utsträckning än förut, vill identifiera sig med städerna och de väljare som finns där. Centerpartiet har även under den senaste mandatperioden kompromissat i politiska frågor som var och är viktiga för partiet, partiets medlemmar och väljarna.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.