There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

Library and information science students often ask themselves if their education will be sufficient and adapted to the work tasks they will meet with as future librarians. It is the aim of this Master thesis to investigate LIS-graduates' experiences of the transfer from academic studies into professional life. The thesis thus treats four questions: I: What problems, if any, does the LIS-graduate experience when first employed? 2: Does the recently employed librarian feel that the academically obtained knowledge is applicable in professional life? And, if so, how does it apply? 3: Does the new employee find that there are areas in which his/her academic education has been insufficient? 4: What is the general attitude towards LIS-graduates' education among colleagues and is the library staff prepared to provide the necessary instructions? The investigation is performed through interviews with eight LIS-graduates, all of whom have recently started working as public librarians. The analysis is based on the concepts of competence, qualifications, work skills, knowledge and in the processes of formal and practical learning.

My purpose with this work is to find out how it relates with pre-schoolteatchers view about a quality in comparasion to control document, Lpfö-98, and with factors pre-schoolteatchers consider effects quality in pre-school describe pre-schoolteatchers view on that high quality is in pre- school.The investigation has been done by quality interviews with five pre- schoolteatchers working in pre- school. The results show that they do not make a difference between what are high quality and the factors that affect the possibility of creating high quality. Most important is qualified and engaged educationalist in the pre- school who who shows a good attitude towards the children, and where development and learning is central. The most decisive to a pre- schools quality are the personell who work there. A conditon to achieve high quality in pre- school is a head who knows the pre- school activity and its curriculum, and who takes active part in the activity, invites to discussions and offers pertinent competence development.According to the leading document Lpfö-98 you will achieve high quality by offering children rear and care.

AbstractTheoryWhich education model has the ultimate learning potential? According to Olga Dysthe a varied education predominated by a dialogical nature is the best way of teaching.PurposeMy main purpose in this essay has been to investigate three different ways of education models and decide, on the basis of Dysthes? model, whether they can be classified as a monological or a dialogical model.I have also investigated if the thesis of Dysthes, ?The teachers view of knowledge determines the choice of teaching method?, is anchored in the reality.Furthermore, I have surveyed how the teachers educate concerning democracy. For example, on the basis of certain rules, are all sudents able to make the selves heard in a classroom that is characterized as dialogical? In such a classroom the teacher works whith activities to involve everyone and according to Dysthe, democracy is an attitude rather than a political system. Democracy is necessary in a classroom that is classified as dialogical.ResultThe essay is exclusively qualitative and builds upon interviews with three teachers on different upper secondary social schools witin the Gothenburg area.My results indicate that the teathers way of educating totaly differs from each others and that the thesis of Dysthe can be applied on only two out of three cases.

The aim of this master thesis is to study what relationship mentally disabled adults have with the public library and what factors affect their meeting with the library. The work of the library is also studied so that the experiences of the mentally disabled can be put in relation to the work performed for the group. The method used was interviews with four mentally disabled adults and one librarian responsible for the social function and availability at the library. As a theoretical framework Marianne Andersson and Dorte Skot-Hansen?s model over the profiles of the library and Michael Buckland?s barriers, which must be overcome to achieve full access to information, were used.

Background: Physological abuse consists of threats, harassment, humiliation, telling off, refuse to talk, social isolation, abandonment as well as attitudes that lead to a feeling of insecurity and desperation. Institutional elder abuse is very elusive and an overall picture is still considered missing.Aim: The purpose of this essay was to review psychological abuse within the elderly care.Method: This essay is based on a literature study with systematic search.Result: This article review led to main categories and the result of the study is presented after these. The first ones gives a picture of the kind of psychological abuse that occured within the the elderly care. The second one deals with the possible explanations for psychological abuse within elderly care. The result showed that verbal assault was the most common form of psychological abuse against elderly.

In this essay I have investigated how two families, with children, who have food allergies, experience what support and what treatment they get in preschool for their difficulties. I have interviewed two children and two parents. The study shows that the interviewed parents believe that more knowledge in the community and among staff in preschool, about food allergies, is needed. Parents wish that the staff should write an action plan that describes how to deal with children who have food allergies and that preschool invites parents and children to record results. It is important to consider an inclusive attitude so that children don?t feels excluded.There is some research going on around this subject and researchers agree that the incidence of food allergies in the society is growing, but that it is difficult to be able to present a certain theory why, and what the underlying factors are.

The purpose of this study is to investigate the attitude of teachers regarding including democratic behaviour when grading students in social science. The purpose is also to investigate whether the teachers consider there to be a conflict between the right of freedom of speech and the democratic values that the school is supposed to make sure the students have when they graduate. The study also investigates the problems political decisions encounters when going from theory to reality.The theory of Ulf Petäjä on why the freedom of speechs is important, Robert Dahls theory about the democratic process and Anders Sannerstedts theory about converting political decisions to reality is what this study is based on.The study was carried out at three different schools; Teleborg Centrum, Växjö, Dackeskolan, Tingsryd and Centralskolan, Virserum ranging from the spring of 2006 and the spring of 2007. The method used except from litterature studies was interviews with active teachers.This study shows that teachers don?t think it?s acceptable to grade students based on their political ideology.

The aim of this master?s thesis is to investigate how Paul Feyerabend?s anarchistic theory of knowledge can help our understanding of bibliographical classification and to analyse how epistemological assumptions are manifested in bibliographic classification. Paul Feyerabend?s anarchistic theory of knowledge and science is the theoretical approach of this thesis. The first part of the thesis consists of an introduction to bibliographical classification and epistemology.

The focus of this study is the ways in which the discourses of the three largest right-wing populist parties in Scandinavia ? Danish Dansk Folkeparti, Norwegian Fremskrittspartiet and Swedish Sverigedemokraterna ? are articulated and on defining which individuals they include and exclude. The discourses of the three parties are compared and analyzed to determine whether they constitute specific nationalist and culturally racist discourses. The problem is addressed by applying a social constructivist theory of nationalism and cultural racism, and specifically the binary opposition ?we? and ?them?, on a material consisting of the respective parties? member magazines from 2007.

Symbolic resources transform in to social power and material resources through the educational system. This entails that all students should have equal access to it.The essay compares Swedish didactics in ?immigrant? and ?white? schools, all situated in socio-economically underprivileged areas, analysing interviews with eight Swedish teachers about their didactics regarding restricted and elaborated language code.Understanding teacher?s work in the class room requires attention to the intersections between race and class, and of both to the distribution of symbolic resources in general.The essay finds that the practice of the? immigrant? school teachers differs from the ?white? school teachers?. The former are active, providing intellectual tools, scaffolding and driving force while the later choose a more passive attitude, letting students decide for themselves what to do and what goals to reach. Consequently ?white? schools allow the reproduction of unequal distribution of symbolic resources while practice in immigrant schools aim to compensate for disadvantages.Practice seems to win legitimacy by different sets of conceptualisations.

Partnering is a collaboration method where the contractor and the client work together, based on a mutual trust towards each other and with a common goal for the project. The method originates from the United States where it was early adapted by the U.S. Army Corps of Engineers. It later spread internationally where the United Kingdom and Denmark were early in Europe to see the potential with partnering, to help aid with the issues they were having where construction projects kept running late, going over budget and lacked in quality. By using partnering you can achieve a shorter building time, improved work relationships and enhanced efficiency and cost effectiveness.

The majority of free content on the internet is financed by online advertising. A requirement for thismodel to work is that the visitors see the ads. The emergence of ad-blocking software has shifted thepower from the advertiser?s choice of publishing ads to the consumer?s choice of viewing ads. Weexamine the consumers? opinions regarding the use of ad-blocking software and compare them to theopinions of companies using online advertisement.

The aim of this pilotstudy was to compare the plaqueformation during four weeks in individuals using a mouthrinse containing either essential oils (Listerine Cool Mint) or CPC (Colgate Total) as a complement to their ordinary toothbrushing. Another purpose was to evaluate the individual?s experiences regarding taste and sensation in the mouth after rinsing. A semiblind, clinical pilotstudy was conducted in 20 individuals at a university in southern Sweden. According to a screening-plaqueindex the individuals were stratified into two intervention-groups of ten people, one group rinsing with essential oils and one group with CPC twice daily as a complement to their toothbrushing routine.

In 1998 Sweden accepted the Treaty of Amsterdam which contained a development of the common foreign and security policy (CFSP) towards a European security and defense policy (ESDP). This thesis aims at studying the decision making process behind the Swedish foreign policy decision to further develop its security policy within the European Union. The purpose is to explain which factors and conditions that did affect and influence the Swedish foreign policy decision. The research applies foreign policy analysis, a theoretical perspective that analyzes both domestic and international conditions using different levels of analysis. The research methods being used has been qualitative as well as quantitative, complemented by interviews, since the research is a process tracing case study.The thesis conclusion is that the Swedish decision is explained by several factors.