Introduktion: Utvecklingen inom somatisk slutenvård har under de senaste decennierna gått mot kortare vårdtider. En del patienter på sjukhus vårdas under betydligt längre tid än genomsnittet. Detta skulle kunna leda till fysiskt lidande för patienten, en känsla av hopplöshet på grund av ovisshet gällande sjukdomsförlopp och vårdtidens längd, saknad av familj, en längtan tillbaka till arbetslivet och övrigt socialt liv. Få studier inom medicinsk slutenvård har undersökt patienters upplevelser av att vårdas länge på sjukhus. Syfte: Syftet med studien var att beskriva patienters upplevelser av att vårdas mer är 40 dagar på sjukhus.

Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as how to organize the brands, their individual roles and their relation and position to the other brands in the category to maximize revenues. To address these aspects of multi-brand portfolios, I have investigated four product categories where multiple brands are represented at Mölnlycke Health Care, Unilever, Fagerhult and L?Oréal; how the multi-brand portfolios are organized, how the segmentation, positioning and product differentiation are done and what advantages and disadvantages that are associated with this strategy. My conclusions are that multi-brand portfolios can be organized in many different ways and to become successful, they have to be set in relation to the company?s whole brand architecture.

On July 22nd 2011, there was a terrorist attack in Norway. First a bomb exploded in the Parliament House, in Oslo; and shortly after that a man shot 69 politically active young people at a camp on the island Utöya. Throughout the weeks to follow, we could read about the victims' stories. They told of tears, fear and heroism. But who got to tell what? The purpose of this study was to see how the Swedish tabloids described the victims from a gender perspective.

During late autumn/winter in the years of 2005/2006 and 2006/2007 a questionnaire study was made in Västra Götaland county in the south west of Sweden. Inspectors responsible of animal welfare answered the questionnaires during their routine visits to different horse stables in the county. The questionnaires contained questions about the number of horses at the farm, hoof condition, body condition, how often the horses were fed outside and the pasture condition. The purpose of this study was to investigate if a connection could be seen between environmental factors and health factors within the horses in this material. The connections that were analysed were between; hoof health and pasture condition, how many times the horses were fed outside and the body condition and between the number of horses in the pasture and pasture condition.

This essay aims to find out what impact social media have on the daily lives of Swedish people in regard to their usage and sociability. In order to find that out we have performed four group interviews with a total of 16 people from two different age categories that were later compared. To analyze the empirical data we?ve used the theories on the Network Societies by Jan Van Dijk as a help of understanding. The results show that social media have become an integrated part in the lives of our informants and that a consdierable amount of time is spent on them everyday. In the younger group Facebook was considered the most useful medium as it makes the planning of events easier and can be used as a way of keeping oneself updated on news as well as on the lives of others.

The aim of this study was to describe home care personnel and their experiences in palliative care. The design was qualitative and data were collected through interviews. Five home care personnel were interviewed, all women, whom have experience of palliative home care.The material was then analysed with qualitative content analysis and eight main categories, derived from experiences of home care personnel, were identified: relationship, safety, quality of care, a better end-of-life, routine, information, knowledge and competence, and work environment. The result showed that all participants of this study identified themselves as family members of the patients whom they had cared for during a long period of time. Additionally, the participants were emotionally touched when the patient died.The majority experienced that the patients do receive good care in their homes.

The purpose of these studies is to see how the reception and education of non-Swedish speaking newcomers are organized in a small county, and what you can do to improve this process to achieve a better and quicker integration into the Swedish language and society. To do this, interviews have been performed with four headmasters and different categories of teachers representing all schools in the actual county.In the result it was clear that both headmasters as teachers saw a need to change   and improve reception to provide consistent but flexible support. The headmasters wanted to create written instructions to assure equivalence between the different schools. The majority of teachers wanted to change the current system whereby some pupils, based on their origins, were placed in a preparatory class to learn the language whilst others were placed directly into a Swedish class. All teachers also thought that the help the non-Swedish speaking newcomers were offered was insufficient.The conclusion is that the county must decide and create instructions according to Skolverket?s recommendations and it also ought to offer all pupils the possibility of learning the basis of the language in a preparatory class.

AbstractIn this study eight caregivers, all with long experience from working in nursing homes for people with dementia, were interviewed.  The aim of the study was to describe the caregiver?s experiences in caring for people with dementia and Behavioral and Psychological Symptoms of Dementia disorder. Data were processed by qualitative, inductive, content analysis. The results were presented in four categories: To connect, Two days are never the same, Being calm and giving time and All are needed. The result showed that caregivers met a variety of difficult and varied tasks in nursing.

Using a feministic perspective and a critical approach, my purpose is to discuss bibliographic classification, a central aspect of Library and Information Science. More specifically, my aim is to demonstrate the norms and the dominating thoughts regarding the organization and representation of knowledge, subjects, and social categories in classification systems. I review previous research involving critical approaches to classification. These show that classification systems are a reflection of the context in which they are created, with the result that universal assumptions can be questioned. Some studies also present problems inherent in hierarchical structures.

The purpose with this essay is to look at how categories of "us" and "them" are created, reproduced and categorised. The areas of politics and media are in focus, though they are powerful and influential actors in generating discourses.The method is qualitative analyses of current research and analyses of discourses, contexts and resources from an intersectional perspective. Intersectionality presents a theoretical tool for complex understandings of power as it takes its point of departure in an understanding of power as multidimensional and one where gender, ethnicity and class are constitutive and bearing principals. Intersectional analyses aim to understand how these dimensions are created and changed in relation to each other and how they interact with specific gender orders in specific contexts.The analyse shows that "immigrants" are in a subordinate position compared to "Swedish" when it comes to resources, contexts and discourses. The analyse indicates the relation of power between "us" and "them", where "us" have the power and with that preferential right of interpretation in discourses, contexts and resources.

A B S T R A C TP U R P O S E / A I M : The main objective of this essay is to investigate the difference of visual representation between girls and boys in two mail order catalogues - Ellos and La Redoute. I want to examine how girls and boys interact in the pictures of the catalogues and what kind of activities are going on. Do these activities differentiate between the girls and the boys? Does the representation differ if the children are in a group or by themselves? A second objective is to compare these representations between the two catalogues.M A T E R I A L / M E T H O D : Two mail order catalogues are used, Ellos (Swedish) and La Redoute (originally French). The material consists of 345 pictures of children.

Background: When a patient suffer from a disease and is in need of palliative care, it is normal to have existential questions and thoughts. For some patients these questions can be painful and the nurse need to have knowledge about dealing with these kind of questions and thoughts to be able to relieve and/or prevent this kind of suffering.Aim: The aim was to describe how the nurse can prevent the existential suffering among patients with palliative care.Method: A literature-based study was based on eight qualitative studies.Results: The results showed that nurses meet patients in the palliative care environment which may suffer from existential problems when their questions and thoughts don´t get answered. It showed that the most important a nurse can do is to give time to these calls and build up a safe relation to the patient. This allows the nurse to read the patients existential questions and observing possibly suffering. The result is organized in two categories "To see and confirm" and " To listen and give support" and see subcategories " Use body language", " Create reliable relationship", respond to the existential questions", "Give the patient time", " take help from others in hard situations" and "to focus on other things"Conclusion: It is easy to only focus on the physical illness while caring for a patient and believe that it is creating suffering.

Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple WOM-drivers, this paper takes on a meta-analytic approach by building on the pertinent literature to construct an aggregated model, including several previously acknowledged drivers divided into two categories: (1) Brand related drivers and (2) Personal and situational drivers. The authors then empirically examine what drivers are the most influential on WOM in an online social media context. By doing so, this thesis does not only contribute to marketing managers' better understanding of online communications management, it also sheds light on the theoretical knowledge of the behavioral drivers of WOM.

Background: Pressure ulcer is a complication that arises often due to a lowered general condition. Pressure ulcer arise because of long term compressive load application. That?s why it?s of utmost importance as a nurse to work in preventive ways, as the pressure ulcer lead to physical, psychological and social consequences for the patient. Purpose: The purpose was to describe the patients experiences of living with pressure ulcer.

Students today, in the banking system, are the least loyal group. Students are also the most costly group due to the large investments, made by the banks, for them. Banks have generalized all students in one category and have adapted their offering regardless of students? social statues. As the students banking needs are dependent on their position in their lifecycle, generalizing them in one group is not optimal.The aim of this thesis is to investigate those factors which influence students? choice of bank.