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16657 Uppsatser om Corporate social responsibility communication - Sida 38 av 1111
Produktplacering i tv : En studie om skillnaden mellan teori och praktik
Title: Communicate ? to provide an opportunity Authors: Ida Eriksson & Petra LindbergTutor: Johan Grinbergs, Mälardalen UniversityExaminer: Cecilia LindhSubject: Bachelor's essay, Business AdministrationKeywords: communication, internal communication, channels, communication models, communication theory, information, organizationPurposeThe idea of this study was to describe how ABB Sweden?s internal communication and information appeared in Västerås. The aim is also to see what tools and channels they use to communicate information internally and see how employees perceive them in Västerås.MethodWe have read literature in form of books and articles that discuss theories on the subject communication including internal communication, channels and tools. Interviews were conducted with employees of ABB and were to serve as the basis for our empirical work. A survey by the Communication Center was made in the spring 2010 and was also the basis for our empirical work.ConclusionsThe communication has been increasingly from one-to two-way communication. To get a functioning organization, it is required that the internal communication in the first place will work.
Självupptagna eller inbjudande? : En kvantitativ och kvalitativ undersökning om hur NGOs kommunicerar med sin publik på Facebook.
Worldwide result over internetusers show that Sweden internet users comes at third place. The technological development has been explosive. Individuals can with the help of technology live some, in other cases all their social lifes through social media. Therefore organizations has a lot to gain by using social media to interact and start up dialogue with their audicence. There are different views whether a civic society has developed on internet or not.
Faktorer av betydelse vid överrapportering mellan ambulans och akutmottagning
BackgroundHandover occurs as a daily task for health care professionals in all levels of care. Handover between ambulance crew and emergency department staff stands for the first exchange of information about a patient?s condition. Different factors may impact the handover communication and make it vulnerable.AimThe aim is to highlight factors of importance at handover between the ambulance and emergency room.MethodA literature review of thirteen studies with qualitative and quantitative research approach. The purpose of this literature review was to provide an overview of the area.ResultsExperiences for health care professionals is that communication is important for patient handover between ambulance and emergency department.
När kommunikationen krisar : En studie av myndigheters informations- och kommuniktionssamverkan under beredskapsövningar
The research of the essay will be about Solidarity, the Polish trade union that began to rise in the beginning of 1980. In more specific tendencies to the empirical study, it is interesting getting to know about when the free trade union was created with a view to liberate the Polish people from Communism.The essay will be studied as an empirical case study, with a qualitative text analysis. The content will also include how power is allocated to the political, economic and social aspects of the national, and international relations. Therefore it will be relevant to use a method of ideology analysis to the qualitative text.The result of the theoretical analysis was that it is difficult to apply the social movements into a political change, even if it leads to success. According to this, participants in social movements are able to use the most potential and most necessities of resources, just as activists tend to do in reality..
Visuell kommunikation i offentliga verksamheter
The aim of this paper is to investigate the subject matter of visual communication in presentation brochures of two Swedish regions: Region Halland and Region Dalarna. My focuses are the following questions: what is the aim of the brochures and in what ways does the visual material relate to that aim? How can strategic communication be defined through a visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for the visual material in relation to the written language of the brochures? Lead by these questions, I start by analyzing the brochures through a textual analysis and a social semiotic approach. The result shows that the aim seems to be both political and commercial, but that the visual elements relate more strongly to the commercial aim than to the political aim by the way they strive to present a positive image of the region. The visual elements work in strategic ways that I define as visual strategies.
Entreprenörers förmåga att nå sin målmarknad
The tourism industry is a young industry in Sweden but important for the economy and a large part of the field is mountain tourism. Marketing a place is called destination marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry are an important part, as these are a big part of the destination. Their marketing and communication becomes a force to reckon with in order to attract tourists to the area. The purpose of this study is to examine how entrepreneurs through destination marketing reach their target market and with the intention to identify marketing channels that the entrepreneur uses.
Social kompetens - What?s the point? : En kvalitativ studie om hur begreppet används inom bemanningsbranschen.
The term ?social competence? is widely used by organizations in job advertisements, despite the problems of making a unified definition of it. The purpose of this study is to investigate which features the organizations require, why organizations require them and how the assessment is implemented for recruitment. To answer the purpose of this study, eight qualitative interviews conducted with recruiters from four different staffing agencies. Further a literature study was performed to define the concept of ?social competence? and its meaning, in order to later connect this to the result.
Hur ser skolkuratorer och skolsköterskor på självskadebeteende hos högstadieelever? : En kvalitativ studie om bemötande och förståelseutifrån riktlinjer och policys
This study deals with sustainability reporting in three governmental and three non-governmental Swedish companies in different industries. With increasing demands from the society regarding company?s CSR - Corporate social responsibility, the perspective of accounting gets broader and covers even non-financial information to meet not only the owners? demands but also others stakeholders' requirements. Sustainability has become an important tool for creating company?s business value and a positive sustainable external image.
?Ja, det är ju de det handlar om, det är ju kommunikation, annars kan man ju låta bli.? : -en studie om kulturhistoriska museers syn på kommunikation i utställningssituationer
Purpose/Aim: Exhibitions in cultural-historical museums have traditionally been object-centered and associated with one-way communication. The aim of this thesis is to gain knowledge about how exhibition producers ? and educationalists at swedish cultural-historical museums today relate to communication in exhibitions from a communication scientific perspective.Material/Method: The method of the thesis is interviews exhibition producers ? and educationalists at five swedish cultural-historical museums about how they work with communication issues in exhibitions. The empiricism gained from the interviews have been analyzed from a communication scientific angle, using two communication theories as idealtypes for communication processes; Shannon and Weaver´s model and Stuart Hall´s encoding/decoding-theory.Main results: Communication in exhibitions have developed, much due to the use of more channels for communicating with the visitors and the acknowledgement of the visitor as an active subject in interpreting the exhibitions and their message.Despite this development, communication in exhibitions still have features of a one-way communication. The main feature is the lack of possibilities for visitors to communicate their interpretations and point of views of the exhibition back to the exhibition producers.
International Corporate Governance-A Comparison of the Corporate Governance Systems in Germany and Sweden
The purpose of the study is to investigate how much interest media has shown selected topics in the corporate governance systems in Germany and Sweden. The four selected aspects are: ownership structure, employee representation on the boards, disclosure of board members? compensation and female directors on the boards. The reasons for and consequences of the similarities and differences will also be discussed. The German and Swedish corporate governance systems construct the key basis of the study, emphasised on the four chosen aspects.
Matematik kommunikation utifrån lärarnas uppfattningar : En kvalitativ studie som bygger på sex matematiklärares uppfattningar av kommunikations betydelse för elevernas lärande i matematikämnet
The purpose of this thesis was to examine teachers? perception of communication in the Mathematics lesson. I wanted to find out how teachers look at communication as a didactic manner and how they view their role in encouraging communication and discussion during the Mathematics lesson and what communication can contribute to students? learning in Mathematics, according to their beliefs. I have chosen a qualitative approach; I have interviewed six Mathematics teachers working in three different schools.
Internet - riskfaktor eller friskfaktor? En litteraturbaserad studie kring samband mellan internetbruk och psykisk hälsa bland ungdomar
The mental health has during the recent years decreased among Swedish adolescents while theinternet has become a common tool for communication between people. Aim: The overall aim is toidentify the relationship between internet use among adolescents and their mental health. Method:A literature based study within a defined research field. Result: The scientific hypotheses whichexist is based on whether social capital increase or decrease due to internet use. The healthoutcome is positively affected by internet communication, especially for boys and socially anxiousadolescents.
Bolagstyrningsrapportens placering : vilka faktorer påverkar valet av placering?
Purpose: The purpose of this study is to explain which factors that affects Swedish listed companies choice of placement for the corporate governance report when the regulation gives different options.Methodology: The chosen research philosophy is positive, research strategy is deductive and methodology is quantitative.Theoretical Perspectives: As support for the dependent (placement) and independent factors agency theory, positive accounting theory, accounting choice, legitimacy-, stakeholder-, and institutional theory are used. Empirical foundation:The sample consists of 249 companies. The empirical data consists of the companies Annual reports and Corporate Governance reports for financial year 2011 or when split financial year, 2010/2011. Limitations: A limitation of the study is that it is based on observations from only one year why it is not certain that the results should have been the same if a comparison between several years had been done.Conclusions: The factors size and growth explain the placement of the Corporate Governance Report in Swedish listed companies..
Brytningstid i Internkommunikationen? : vilken roll har Intranät och e-post i organisationers kommunikation?
Having a functioning internal communication is necessary for the survival and existence of every company. Traditional communication channels are for example meetings, noteboards and personnel newspapers. During the last ten years we have witnessed an explosion of new channels, who are based on information technology. IT is a natural part in new IT-companies, like Framfab and Icon Medialab, but what role does IT have in a large, manufacturing company with a long history? The purpose with this thesis is to investigate how IT has influenced the internal communication in a company.
Elbolag som en kraft för gott? : En kvalitativ studie om ekonomiskt, socialt och miljömässigt ansvarstagande
Ansvarstagande i företag har fått ökad uppmärksamhet i och med utvecklingen av begreppet Corporate Social Responsibility (CSR). Intressenter har idag större förväntningar på företags ekonomiska, sociala och miljömässiga ansvarstagande. Risken med CSR är att företag inte gör operationella bidrag mot samhällsproblem utan endast ser detta som ett sätt att öka sin vinst genom att förbättra företagets image. På senare tid har begreppet Socialt Entreprenörskap utvecklats där det främsta målet är det sociala och inte det ekonomiska. Syftet med uppsatsen var att undersöka hur representanter för elbolag yttrar de ekonomiska, sociala och miljömässiga ansvarstaganden i deras respektive verksamheten.