I denna uppsats belyses Polisen i Uppsala län ur ett varumärkesbyggande perspektiv med syfte att undersöka om teorier avsedda för företag i konkurrenssituation även kan appliceras på en offentlig myndighet. En kartläggning av Polisen Uppsalas arbete med personifiering av sitt varumärke i sociala media görs genom intervjuer, innehållsanalys och sekundärdata. Insamlad data avseende hur deras varumärkesbyggande stämmer överens med teorier om corporate brand, corporate brand personality och corporate brand personality traits avser besvara uppsatsens syfte. Resultatet visar att en stark koppling mellan Polisen Uppsalas varumärkesbyggande och uppsatsens teoretiska ramverk finns. I undersökningen framkommer att arbetet med personifiering är grundligt utformat genom Polisens värdegrund.

This study analyses how different companies offer customer support through social media andthe customer experience of it.Facebook emerged in Sweden during 2008 and today it has more than 800 million user acrossthe globe. Initially Facebook was created for individuals. However, over time, Facebook hasincreased its functionality to support the presence of companies as well. Today most companieshas got a Facebook page and through it, they can easily communicate with their customers.Customer support is one of the communication forms that Facebook is used for.1A questionnaire that received a hundred responses together with a survey of the differentFacebook pages was done in order to determine how the companies work through socialmedia. The results from the questionnaire and the survey was analyzed with different theoriesregarding corporate presence on social media and Facebook.The results shows that only a few people actually used Facebook for customer support butamongst the ones who did the majority thought it worked well.

A co-operation is established when a group of people, sharing the same preferences and values, come together in order to satisfy a common need. The co-operative association should be democratic, governed and supervised by its members and open to everyone. The purpose of this article is to, from our ideal type, study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock company, making it valuable and interesting to study these mechanisms from the co-operative point of view.

Corporate Social Responsibility (CSR) refers to adjusting corporate goals so that they are not only based on maximizing corporate profits, but include ethical standards on socially desirable behavior (Boatright, 2008). Even though many companies have integrated CSR into their business operations, there are still many issues that are difficult to tackle. Especially Multinational Corporations (MNCs) in the global business environment face many challenging situations due to the fact that they often have linkages to countries where the local government is either unwilling or unable to take care of its responsibilities. MNCs often find themselves with increased responsibilities when they start solving some of the issues that earlier have been the sole responsibility of states. A specific case situation discussed in this paper is related to ?conflict minerals?.

 AbstractDate:                                  2009-06-03Level:                                 Master thesis in Business Administration, 15 pointsAuthors:                            Branka Milencovici            Deniz SolmazTutor:                                Ulla PetterssonTitle:                                  The Swedish code of Corporate Governance - How the code administers in larger stock firms.Problem:                           The Swedish code follows the value of "comply or explain" when firms depart one or several rules, the reasons should be explained in the corporate report. The code does not include reasons for differences, it's up to the management themselves to take action. Is it possible to see if the code has been administered? Do differences prevent? Which are the most common? Is there any motivation?  Purpose:                           The main purpose with this essay is to study how Swedish firms administer the rules of the code in their corporate reports.Method:                            The method for this study is a deductive and qualitative approach. First we studied theory to understand the subject.

Titel: Andra rangens val, andra rangens rapportering? En jämförelse avlokalrapportering från Svenska och Norska val.Författare: Erik Westergren-MörtbergKurs: Examensarbete i Medie- och kommunikationsvetenskap, Institutionenför journalistik och masskommunikation vid Göteborgs UniversitetTermin: Höstterminen -10Handledare: Bengt JohanssonAntal ord: Ca 18000 ord.Syfte: Att genom en jämförelse av Svenska och Norska dagstidningars innehåll dagarna före ett lokalval, avgöra hur gemensam respektiveseparata valdagar påverkar lokaltidningarnas rapportering om lokalpolitiska frågor.Metod: Kvantitativ metod. Textanalys av 630 artiklar från fyra tidningar frånSverige och Norge.Material: Samtliga politiska artiklar från 14 nummer av fyra tidningar. Totalt630 artiklar från 56 nummer fördelade över fyra tidningar, två från Sverige och Två från Norge.Från Sverige:Skaraborgs AllehandaBorås TidningFrån Norge:Romerikes BladFedrelandsvennenResultat: Studien visar att de norska tidningarna prioriterar kommunalvalet högre än de svenska tidningarna. Det kommunala materialet är större,högre prioriterat och mer synligt i de norska tidningarna.

Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB.Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour.Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand.

It gets more and more important for companies to get involved in Corporate Social Responsibility, CSR, when stakeholders now are more aware of the responsibility companies should take. Through their communication companies show how they take responsibility. Reflected by their goals by which they want to achieve acceptance and understanding through an open dialogue. The paper examines this issue. CSR is an abbreviation for Corporate Social Responsibility which is engagement in responsibility for companies and organisations.

Social intranets are based on the Enterprise 2.0 expression and create a new way for organizations to communicate and work. It brings possibilities to leverage user generated content and engage in cooperation across organizational borders where users can get to know each other and share knowledge.This thesis aims to explore what expectations motivate decision makers in implementing social intranets. It is interesting to discover what is expected to happen in an organization that implements a social intranet and chiefly what the actual effects are. Through interviews of both management executives and intranet users at a consulting company called Ninetech, we have plotted out managers? expectations and effects experienced by users.We have categorized managements? expected effects in two themes; expected effects on corporate culture and expected effects on informational work.

Debatten om Corporate Social Responsibility (CSR) är aktuell. Att ta socialt ansvar handlar om frivilliga åtaganden för företag, eftersom det går utöver de tekniska och lagliga krav som ställs. Syftet med denna uppsats är att utreda hur CSR tillämpas i de två svenska klädföretagen Hennes & Mauritz (H&M) och Dem Collective. Vi undersöker om och hur företagen upplever kunders krav på socialt ansvarstagande samt om och hur företagen försöker påverka sina leverantörers CSR-arbete. En kvalitativ studie i form av intervjuer har utförts för att få en djupare förståelse för hur de båda företagen bedriver CSR-arbete.

Vi har tillsammans formgivit ett mönster till barn i åldrarna sju till tio år, med textilier som slutprodukt. För att uppnå ett gott resultat krävs det noggrann planering av de olika arbetsprocesserna. Vi har använt oss av totalt sju processer, planering, avsmalning, färger, typsnitt, skisser, mönster och rapportering samt trycktekniker. I formgivningen har vi arbetat med temat svenska skogsdjur och växter, med inriktning mot de norrländska arterna. Färgerna vi har arbetat med har vi valt ur PANTONE solid uncoated, totalt har vi arbetat med tretton färger.

Throughout many years there have been discussions within the European Union (EU) regarding harmonization and improvement of accounting rules for companies with listed shares or other securities. The ambition exists to adopt, the within the union applied accounting standards, to those applied globally. These discussions lead the year 2002 to adoption by the council and parliament of international accounting standards (IFRS). The ordinance meant that all listed European companies have to adopt international accounting standards, accepted for application within the EU, for their consolidated accounts.During July 2003 the Swedish Government Official Reports issued a report (SOU 2003:71) stating, among other things, the differences and oppositions of implementing IFRS on a corporate level in Sweden, since corporate disclosure is regulated in Swedish law by Bokföringslagen (BFL) and Årsredovisningslagen (ÅRL). One of the main obstacles for the full implementation of IFRS is that a company?s annual report underlies the governmental taxation and an implementation of IFRS would affect this balance.

Denna uppsats handlar om hur Världsbutiken Globalen kan gå till väga för att skapa ett starkt corporate brand, det vill säga ett organisatoriskt varumärke, vid etableringen av en klädbutik. Syftet är att undersöka hur en organisation kan gå till väga för att bygga ett corporate brand med begränsade resurser. Information om Världsbutiken som organisation och deras arbete kring rättvis handel har vi erhållit genom en intervju med Fredrik Pettersson på Globalen. För att finna framgångsfaktorer inom varumärkesbyggande har nyckelpersoner på mindre företag intervjuats. De empiriska resultaten har sedan analyserats utifrån marknadsföringsteorier om varumärkesbyggande.

A co-operation is established when a group of people, sharing the same preferences and values, come together in order to satisfy a common need. The co-operative association should be democratic, governed and supervised by its members and open to everyone. The purpose of this article is to, from our ideal type, study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock company, making it valuable and interesting to study these mechanisms from the co-operative point of view.

Undersökningens syfte är att analysera hur portföljbolags Strategiska inriktning och CorporateGovernance-arbete påverkas av ett skifte till Private Equity-ägande. Uppsatsens empiriska material består av intervjuer med anställda i två stora, forskningsintensiva bolag som avnoterats från Stockholmsbörsen genom Private Equity. I undersökningen identifieras hållpunkter för portföljbolagets Strategi och Corporate Governance-arbete, vilka alla på något sätt påverkats av övergången till Private Equity. Det kan konstateras en märkbar förskjutning i portföljbolagets strategiska inriktning till följd av Private Equity-bolagets tydliga ägarstrategi.Vidare medför ägarskiftet förändringar i styrelse och ledning, samtidigt som avståndet mellan ägare-styrelse-ledning reduceras avsevärt..