Abstract The purpose of this study is to identify how Swedish clothing companies strategically communicate CSR ? the issue being that CSR communication is frequently scrutinized and criticized. This is examined using semi-structured interviews with six company representatives. The result is presented thematically, dealing with (1) conditions for CSR and CSR communication, (2) how to manage the issue with criticism and (3) which communication strategies companies use. Following conclusions are drawn: the companies can be divided into Mirvis and Googins phases integrated or engaged/innovative, with conditions characterizing these phases.

En sammanfattning av uppsatsen på maximalt 8000 tecken.Vi har inledningsvis i denna uppsats utrett begreppen corporate identity, corporate image och corporate reputation för att förse läsaren med verktyg som är nödvändiga för att förstå problemet. Vi har kommit fram till att det kan råda stora skillnader mellan ett varumärkes identitet och image. Barriärerna mellan identitet och image är relationer, referensgrupper, sociala hinder, livsstil, kultur, symbolisk kommunikation, fördomar och ointresse. Genom citat från konsumenter har vi dragit slutsatsen att det finns barriärer som blockerar kommunikationen mellan företag och konsument. Genom empiriska undersökningar har vi bekräftat dessa och upptäckt ytterligare barriärer.

This thesis aims to study whether the Swedish corporate law is in need of additional rules regarding the composition of the board of directors from a gender equality point of view. Sweden is internationally a state that is far ahead when it comes to creating equal opportunities for all its citizens. The Swedish labour market consist of men and women to an equal degree, although this is a phenomena that is not reflected on the leading positions in the larger limited corporations listed on the stock exchange. This is a trend that definitely needs to be attended to, since women can provide crucial knowledge that is important not only to the individual corporation but also to the society as a whole. This is strengthened by the fact that demographic differences in boards stimulates creative solutions and well reasoned suggestions.The opponents to legal measures regarding affirmative action base their arguments on the fact that the shareholders right of ownership is limited as a result of such measures and also that rules regarding self-regulation through corporate governance is preferable.

Abstract Essay in political science, C-level, by Jenny Senemgen, spring semester 2008. Tutor: Michele Micheletti. ?Hennes & Mauritz ? a case study of their CSR work and collaborations with NGOs.?The purpose of this essay is to examine if and how the transnational corporation Hennes & Mauritz (H&M) collaborates with NGOs in it?s work with human rights for workers and increased corporate social responsibility. I have looked at H&Ms CSR report from 2006, the Swedish network Clean Clothes Campaigns report about Swedish corporations in the textile industry and if their CSR work during the past ten years have given any results and I have also done two interviews with two NGOs.The examination is thereby a case study where I?m examining H&Ms CSR work and its collaborations with NGOs and the NGO?s opinions about H&Ms CSR work.My delimitation lies in the fact that I only have examined one corporation and what two NGOs thinks about the corporation.

Uppsatsen berör det allt vanligare begreppet CSR (Corporate Social Responsilitility), det vill säga företags samhällsansvar. Genom att uppmärksamma trender och studenters intresseområden kan företag öka sin attraktivitet i sitt arbetsgivarvarumärke, Employer Brand. Syftet med uppsatsen är att undersöka hur företag kan implementera information om sitt CSR-arbete i Employer Branding-strategin för att på så vis öka sin attraktionskraft gentemot studenter.I studien studeras tre företag; EY, Accenture och Sweco. Företagens Employer Branding-strategi och CSR-arbete beskrivs och redovisas översiktligt. Vidare kartläggs hur företagen väljer att kommunicera ut det CSR-arbete de bedriver gentemot studenter och andra intressenter.

The purpose of the study is to investigate how board structure influences CEO compensation for companies listed on the Stockholm Stock Exchange in 2004. The theoretical frame of reference is based upon the corporate governance theory, the principal-agent theory and previous empirical research in the area. A cross sectional regression analysis is used, where a number of control variables are included and significance tests are conducted. The study is based on information regarding CEO compensation, and possible factors affecting the compensation, from 267 companies listed on the Stockholm Stock Exchange A- and O-list in the year 2004. We find that the board structure has no significant effect on the CEO compensation.

This study deals with sustainability reporting in three governmental and three non-governmental Swedish companies in different industries. With increasing demands from the society regarding company?s CSR - Corporate social responsibility, the perspective of accounting gets broader and covers even non-financial information to meet not only the owners? demands but also others stakeholders' requirements. Sustainability has become an important tool for creating company?s business value and a positive sustainable external image.

Utbudet av etiska produkter har ökat på senare år, vilket borde betyda att människor har blivit mer benägna att köpa etiska produkter. Detta har krävt vissa förändringar i företagens marknadsföring, eftersom en etisk profilering i vissa fall kan kräva en annan infallsvinkel. Om ett företag med en etisk profil samarbetar med ett företag utan en etisk profil, skulle detta kunna ses som att företaget inte står fullt ut för sina värderingar, vilket kan göra att de tappar trovärdighet. The Body Shop är ett företag som säljer kosmetika, hud- och hårvårdsprodukter och marknadsför sig som ett företag med starka etiska värderingar och de arbetar mycket med Corporate Social Responsibility. The Body Shop kallas i detta arbete ett företag som framställer sig som etiskt eller ett företag med etisk profil.

The change in course recently taken by the Swedish Armed Forces results in an increased use of equipment, and thereby increased requirements of preventive maintenance. This paper aims to examine the current responsibilities for preventive maintenance in an army unit. The intended effect of this examination is to disclose possible flaws, and to help make routines for preventive maintenance more effective.The questions asked in this paper are;Who, in an army unit, is responsible for the routine maintenance?When is this responsibility valid?What demands does the technical service have on responsibilities for the routine maintenance?How are these demands met?How ought to be responsible for the routine maintenance?To answer these questions the author has chosen to use a descriptive method to show the current facts. A theorizing method is chosen to, from described facts, clarify the demands of the technical service on routine maintenance.

The thesis handles the principal-agency problem between shareholders and the Chief Executive Officer. The purpose of the thesis was to examine the link between CEO compensation and corporate performance measured as a change in Market to Book ratio. Data was collected from corporate annual reports between the years 2000 ? 2008 and the study covers 39 Swedish companies from the Stockholm Stock Exchange Large Cap list. To examine whether there is a link between the CEO´s compensation and firm performance, we performed a regression analysis, and no significant relation is found.

Vårt syfte med uppsatsen är att få en ökad förståelse för den svenska kosumentens uppfattning om CSR samt hur detta påverkar deras agerande i en reel köpsituation.Vi har utgått från teorier såsom FCB-grid, TORA-modellen samt en modell över konsumenters attityd till att handla etiskt. Vi har även belyst informationsbehovet och dessutom tagit del av fyra stycken undersökningar som tidigare gjorts kring ämnet.Empirin grundar sig på nio stycken kvalitativa djupintervjuer, gjorda på konsumenter.Vi fann att den svenska konsumenten tycker det är viktigt att ett företag tar sitt etiska samt sociala ansvar. Dock är de inte konsekventa i ord och handling i och med att de inte agerar etiskt i en köpbeslutsprocess..

Under den senare delen av 1900-talet inträffade ett antal företagsskandaler, såsom Enron och Worldcom, vilket föranledde ett bristande förtroendet för såväl styrelsers som revisorers arbete. För att återfå förtroende på den svenska marknaden introducerades Koden och en uppdatering av Aktiebolagslagen gjordes. En av de förtroendehöjande åtgärderna innebar att revisionsutskotten introducerades. Revisionsutskottens införande innebar ett tydliggörande av styrelseledamöternas arbetsuppgifter, men medförde samtidigt att huvudmannaskapsproblematiken i styrelsen aktualiserades. Vilket leder till vår problemformulering: Hur har revisionsutskottens införande påverkat ansvarsfördelning i styrelsen?För att kunna besvara vår frågeställning har vi genomfört kvalitativa intervjuer utifrån ett expertperspektiv.

This study test the short-termism of companies listed on the market OMX Stockholm 30. We will use a deductive point of view where the purpose of this study is to investigate whether corporate short-term returns can be explained by the independent variables related to corporate governance and compensation practices. This is to investigate whether there is an intentional action on raising the short-term return in order to achieve a higher CEO compensation. In the study, theories dealing with corporate governance and agency theory have resulted in two hypotheses. Basic Hypothesis H1 is: if short-termism of Swedish industry due to the company's short-term returns can be explained by the independent variables related to the company's management and compensation. This hypothesis could not be verified through the quantitative study. Alternative Hypothesis H2 is: the compensation of a CEO can be explained by the independent variables related to company performance and size.

Earlier this year the Swedish migration board gave a part of their responsibility for the separated children to those municipalities that have signed an agreement with them, so that the children can get the best handling of their matters and also to lift the heavy pressure of the Swedish migration board. Our aim in this paper is to see how this division is made and which areas of responsibility they have. We want to see how this process is being handled in relation to these children?s rights, the Convention on the Rights of the Child and the Swedish law. To get the best information possible we used a qualitative method.

The Swedish nonprofit sector is experiencing a sectoral change, moving closer to the corporate sector to become more commercialized. The recruitment of leaders with corporate experience constitutes one of the factors influencing this development. Hence, to create an understanding of this sectoral change, the thesis aims to investigate the motivational forces underlying the leaders' decisions to work within the nonprofit sector. Additionally, the thesis seeks an understanding of why the leaders' decisions were made later in their careers. Through conducting qualitative interviews with leaders representing top management of six humanitarian organizations in Sweden, the study finds that nonprofit leaders with corporate background, analogous to volunteers and employees, are motivated by a sense of relatedness to the vision of the organization.