The main purpose of this essay is to investigate the legal position for employers concerning protection against what employees can express about one?s employer in social media.It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer.Employees within the public sector as well as in the private are protected by the liberty of speech, which is constitutional, even the protection of sources or the right to criticize can offer some protection. This gives the employees the possibility to widely express themselves in private social media as long as it can?t be classified as a violation, which per se is very rare.However, certain differences between the both sectors will be pointed out.There are still no constitutional rights regarding social media, but a grey area has emerged concerning the legal position.

This paper is a study of corporate governances in the municipal of Stockholm. The purpose of this paper is to enlighten the problems and opportunities for the corporate governances of the wards in the municipal of Stockholm. The municipal of Stockholm is made up of 18 relatively self-governing wards, whose activities bear a resemblance to one and other. Therefore we have specified our survey to corporate governances in the ward of SkarpnÀck (SkarpnÀcks stadsdel), to be able to use this ward as an example to corporate governances in the entire municipal of Stockholm. The essay emanates from the important management theories: Budget, Integrated Management system (ILS), Benchmarking and Balanced Scorecard.The essay is based on interviews and a poll survey we conducted in the administration of the ward of SkarpnÀck, and also based on interviews with Stockholm?s city hall.

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

Syfte: Syftet med denna uppsats Àr att undersöka hur svenska börsnoterade företag redogör för sitt sociala ansvar i Ärsredovisningar.Metod: Denna uppsats utgÄr frÄn en kvalitativ metod. Vi har valt att göra en innehÄllsanalys för att strukturera det material som företag ger oss angÄende deras sociala ansvar. Teori: Den teoretiska referensramen har sin utgÄngspunkt i legitimitetsteorin. DÀrefter anvÀnder vi oss av intressentteorin för att kunna förklara vem företaget ska vara socialt ansvarsfulla emot. Teorier kring corporate social responsibility anvÀnds för att förklara hur företag kan vara socialt ansvarsfulla.

Turkey has taken part in regular negotiations to gain membership in the EU since 2005. At the same time is Turkey a candidate that stands out from those of earlier rounds of enlargement, and its possible membership got both supporters and critics amongst the Unions member countries. The aim of this thesis is to, trough a textual analysis, investigate the prospects and obstacles Turkeys candidature faces. The material consists of documents from a number of think tanks connected to the European Commission, as well as the Commissions own documents regarding Turkeys negotiations.A recurring picture is that Turkey is treated differently then earlier candidates, and that the Commission has a hard time keeping an unambiguous line in its negotiation frame. The material of the think tanks attributes the public opinions distrust of the member countries of EU as a hindrance, and Turkeys meddling in the conflict on Cyprus is problemized.

The main aim of this thesis is to investigate the implications and dynamics behind consistency between individual resource allocation decisions and corporate strategy concept. The telecom industry, a high-velocity environment going through an extensive deregulation process, is put under the magnifying glass. Japanese telecom giant NTT Group is compared to its German counterpart Deutsche Telekom. Potential antecedent factors in the strategic decision-making process to consistency are studied. It is also examined whether there is a direct interplay between consistency and economic performance.

Aim: The aim of this study was to analyse how corporations can learn from past issues and corporate crises and to see how they use this knowledge in the management of subsequent issues and corporate crises. Furthermore, the influence of media on the possible intensification of the issue or corporate crisis, but also its impact on the company?s usage of knowledge management, was to be analysed.Method: The study was carried out through a case study method, in the hope of being able to analyze how a company makes use of knowledge management in the communication that occurs during issues and corporate crises. A semi-structured interview was conducted, with the head of public relations of the chosen company as a respondent. The purpose of the interview was to analyze the underlying factors behind a specific way of communicating.

In recent years e-commerce has experienced a big increase in usage. Internet however, cannot offer the same level of personal contact as traditional shops can.E-commerce is characterized by impersonal and standardized web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional commerce. The authors of this paper chose the following problem for the study:What marketing strategies are fortunate for e-commerce companies to use to create loyal customers?To research this subject the authors saw it fit to combine qualitative and quantitative research methods.

Those companies that have taken a stand in corporate social responsibility and work with these issues often experience difficulties orienting themselves in these areas. There is a picture of how companies want to be in their CSR commitment on corporate websites and a different reality which is reflected in the media. These different images are not in harmony with each other.The purpose of this study is to revise the CSR work of Sweden?s largest clothing companies.To answer the problem of this study a qualitative method has been used. The choice to explore a few clothing companies resulted in a multi-case study.

Purpose: The purpose of this study is to present an overview of the Swedish listed companies and their compliance with the Code and its normative rules for independent decision-making. Methodology: The authors have read and delved into the Swedish Code of Corporate Governance. The authors have chosen to study the enforcement of the code based on independent bracing guidelines. The study was conducted through a combined quantitative and qualitative approach. The study is based on primary data collected in the form of companies' corporate governance reports, which have been supplemented by structured interviews.Frame of reference: Swedish ownership structure and concentrated ownership, self regulation and normative guidelines, institutional theory and earlier research on this topic.Empirical foundations: A comparison of the selected companies has been based on the independence rules of the Swedish Code of Corporate Governance. A specific company has been presented with the company's application of the code, interviews have also been done with this company to increase the understanding of the empirical basis further.Conclusions: There are several flaws with the code and how it is applied today.

Den statsvetenskapliga forskningen har pĂ„visat ett ansvarsskifte frĂ„n offentliga aktörer till privata. I samhĂ€llen dĂ€r grĂ€nsen mellan offentligt och privat luckrats upp har frĂ„gor som tidigare riktades enbart mot offentlig sektor numera Ă€ven adresserats gentemot privat sektor. Sedan 2000-talets början har frĂ„gan om vem som bör bĂ€ra ansvaret för de mĂ€nskliga rĂ€ttigheterna blivit viktigt pĂ„ den internationella dagordningen. År 2000 lanserade FN ett initiativ om Global Compact som baseras pĂ„ ?corporate social responsibility? med mjuk reglering.Denna uppsats belyser frĂ„gan kring detta ansvarsskifte utifrĂ„n de teorier som utvecklats om corporate social responsibility och mjuk reglering.

Vi har gjort en kvalitativ undersökning av hur en bank pÄ den svenska marknadenupprÀtthÄller kundrelationer via en Internetbaserad distributionskanal. Vi har utfört en intervjumed Danske Banks Head of Channels Daniel Wahlström för att insamla primÀrdata för attundersöka och analysera vilka faktorer som Àr essentiella för att upprÀtthÄlla kundrelationervid en fysisk distansering frÄn kund.Analys av primÀrdata har skett utifrÄn utvalda relevanta teorier och perspektiv som behandlarkundrelationer, tjÀnstekvalitet, kundlojalitet, kundupplevt vÀrde, e-lojalitet samt CustomerRelationship Management.Resultatet av studien visar att banken har ett vÀl fungerande arbete med kundrelationer ochsitt CRM-system utifrÄn de teorier som studien har baserat sig pÄ. AlltjÀmt försöker bankenanpassa sig efter distanseringen frÄn det fysiska bankkontoret till en Internetbaserad kanal dÀrtjÀnsten ocksÄ har utvecklats jÀmsmed kund. Dock kvarstÄr en del emotionella utmaningar iarbetet med en personlig relation med kund i denna kanal..

En sammanfattning av uppsatsen pÄ maximalt 8000 tecken.Vi har inledningsvis i denna uppsats utrett begreppen corporate identity, corporate image och corporate reputation för att förse lÀsaren med verktyg som Àr nödvÀndiga för att förstÄ problemet. Vi har kommit fram till att det kan rÄda stora skillnader mellan ett varumÀrkes identitet och image. BarriÀrerna mellan identitet och image Àr relationer, referensgrupper, sociala hinder, livsstil, kultur, symbolisk kommunikation, fördomar och ointresse. Genom citat frÄn konsumenter har vi dragit slutsatsen att det finns barriÀrer som blockerar kommunikationen mellan företag och konsument. Genom empiriska undersökningar har vi bekrÀftat dessa och upptÀckt ytterligare barriÀrer.

This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. The study highlights three key perspectives: the consumer's, the producer's, and the legislator's. From the consumer's perspective, it explores how various consumer behaviors, from responsible gambling to problematic overconsumption, are influenced by marketing and gaming experiences. This includes an analysis of how cognitive limitations and psychological biases can lead to irrational decisions and an increased risk of gambling addiction. From the producer's perspective, it examines how gambling companies use marketing strategies and technologies to increase profitability and what incentives they have to take social responsibility according to modern Corporate Social Responsibility (CSR) principles. It appears that companies do not see CSR as a business goal beyond the risk of current and future regulatory compliance requirements and policy changes. From the legislator's viewpoint, the current regulatory framework for the gambling industry is discussed, including the changes that occurred in 2019 when the special monopoly form we had in Sweden was transformed into a license market.

I ett kunskapsföretag besitter anstÀllda kunskap om företagets hemligheter genom sin anstÀllning. Denna kunskap utgör en vÀsentlig tillgÄng i företaget och stÀrker företagets konkurrensförmÄga pÄ marknaden, vilket ökar behovet av ett starkt skydd för företagshemligheter.Problematiken uppstÄr nÀr anstÀllda lÀmnar sin anstÀllning och tar med sig den hemliga informationen till sin nya arbetsgivare och utnyttjar den dÀr. NÀr anstÀllda konkurrerar med sin tidigare arbetsgivare fÄr den arbetsrÀttsliga lojalitetsplikten vÀsentlig betydelse. UtgÄngspunkten Àr att anstÀllda inte Àr bundna av lojalitetsplikten nÀr anstÀllningen upphör, vilket innebÀr att anstÀllda Àr fria att utnyttja kunskap, erfarenhet och skicklighet som förvÀrvats under anstÀllningen. Detta innebÀr att anstÀllda inte kan stÀllas till ansvar efter anstÀllningens upphörande, förutom i vissa fall dÄ det enligt lagen (1990:409) om skydd för företagshemligheter (FHL) föreligger ?synnerliga skÀl?.