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9622 Uppsatser om Corporate identity management - Sida 66 av 642
?One Direction is not a phase like any other fandom I've been in, they're like my life? : en analys av fandom som källa till helighet
The aim of this paper is to study whether the way directioners (One Direction fans) on Twitter express self-understandings denote fandom as a sacred experience. For this purpose, the data was analyzed in relation to Nicholas Jay Demerath III typology of the varieties of the sacred experience. The method used was discursive psychology. The data was analyzed by how the fans draw the line between ?us? and ?them?, when expressing their self-understandings and their position in relation to others. Five themes were identified: (1) positioning and demarcation for membership, (2) group identity, (3) conflict, (4) the norms for behavior, opinions and language and (5) the group?s role and function.
Vem vill och kan lyssna? : Om ungdomars identitetsarbete och hur skolan möter de ungas livsfrågor
The purpose of this study is to get increased knowledge of young people and their experience and thoughts about existential questions, and if the adults in Junior highschool take them into consideration. Our purpose to look at the result in a gender perspective was also a part of this work. Our starting point is the theory of youth, their existential questions and the importance of their identity-work in the late modern society. We interviewed six youth at the age of 15-16. We used hermeneutic theory to analyse the text.
Enhetschefsposition - Utmaning eller huvudvärk? : Middle Management - A Challenge or a Headache?
AbstractThis is a qualitative study on what motivates personnel to apply for middle management positions within the Värmland County Police Department. This study also looks at whether or not there are differences in motivation between men and women in regards to applying for middle management positions.The study has been conducted through in-depth interviews with 17 employees of the Police Department. The material collected was analysed using the Empirical Phenomenological Method (EPP). 29 categories were generated which were then divided into four themes.The result showed that motivation can be achieved by having a more structured middle management roll whereby, for example, there are clear guidelines on the responsibility and authority you have. Support and encouragement were also named as motivating factors.
Priset är inte allt - en studie av svenska storföretags finansiering
This thesis describes how large Swedish companies finance their debt and identifies some factors that affect their decisions. The study is based on 10 well-known companies of which 9 are listed on Nasdaq OMX Nordic. The results show that the companies display several similarities concerning their debt structure and the factors which their choices are based upon. All companies in this study primarily use corporate bonds for their long-term borrowing, commercial papers for the short-term borrowing, and bank-facilities as back-up. There is a tendency that smaller companies in larger extent use bank-loans for long-term borrowing due to larger emissions costs when using market financing.
Man promenerar i dimma - En studie av flyktingars berättelser om asylprocessen
This essay is based on seven lifestoryinterviews with people who are undergoing orhave undergone a long asylum process. Four women and three men have contributedwith their stories about their experiences of waiting for a determination of theirapplication for residence permit. The main aim of the essay is to give betterunderstanding of how to be a refugee and a long asylum process affects people's abilityto narrate and thus examine their opportunities to be active in the construction of theirown identity.The questions that are debated and discussed are:? What can it mean for an individual's identity to escape her country and for a longtime wait for decision of asylum?? What stories can be told?? What reality are highlighted as central in the stories?? How do they handle their situation and give meaning to their lives?The analysis is based on two main theoretical perspectives: narrative theory and identitytheory. The approach is that people create meaning of events through storytelling andthat they through this process of narrating construct (and reconstruct) their identities -the self image as one have and wants to present to others.In the analysis three different types of stories are distinguished, stories that arerepresented in the empirical material: the story that can not be told, the story that mustbe told and the story that are gladly told.
Working Capital Management : En pilotstudie av svenska småföretag
Syfte: Working Capital Management handlar om rörelsekapitalstyrning och är enligt litteraturen av vikt speciellt för mindre företag. Anledningen är att deras kapitalstruktur består av en hög andel omsättningstillgångar och kortfristiga skulder. Working Capital Management innebär i stora drag att optimera rörelsekapitalet i företaget. Eftersom denna uppsats är en pilotstudie är syftet att göra en förundersökning om arbetet med Working Capital Management inom mindre och medelstora företag. Avstampet tas i forskningsfrågornaAnvänder sig mindre och medelstora företag av Working Capital Management?Känner de till begreppet?Metod: Den vetenskapliga metoden är en deduktiv, kvalitativ forskningsansats.
Matlandet Sverige : Kopplingen mellan den svenska matkulturen och besöksnäringen
The purpose of this study is to examine how a particular niche in tourism can attract international visitors to a certain destination. To do this, the Swedish food culture was used as a tool to find out how it is marketed to attract international visitors to Sweden. International visitors today wants to find destinations with a rich culture, authentications and traditions to get closer to the destinations identity. The study examines how three of the biggest companies, who works with the promotion of Sweden to an international audience, using the Swedish food culture as a marketing tool. We find that the visitor would like to get closer to the Swedish identity, which the Swedish food culture helps with..
NEW PUBLIC MANAGEMENT IN PUBLIC ELDERLYCARE - Section heads' and caregiving staffs' perceptions of the existence and influence in public retirement homes
This examine illustrates the section heads' and caregiving staffs' perceptions of the influence of New Public Management (NPM) in public retirement homes in Malmö. A central theme is to investigate if the main features of New Public Management are noticeable and if that's the case, are the consequences an advantage or disadvantage? The main features of New Public Management in this examine are: decentralization, competition, internal market, cost- conscious, management by objectives with a focus on results and costumer focus.
To reach answers to the questions above, a quantitative and a qualitative approach has been chosen. The study is based on 41 questionnaires with enrolled nurses/nurse's assistants and four semi-structured interviews with section heads of retirement homes. Four different retirement homes have been participated in this study.
Folklighet - Trovärdig Kommersialism Inom Kulturnäringarna
Cultural organizations set on capitalizing on artistic ideas are subject to an industry specific economic condition that requires a balance of art and commerce; two opposites reflecting credibility and non-credibility. Hence, commercialization of the cultural industries implies non-credibility in an industry insisting on symbolizing the opposite.This study aims to demonstrate how cultural industries can attract a wide audience, while maintaining credibility. This is done through the perspective of folksiness since its context indicates the existence of credible commercialism.The study demonstrate that credible commercialism is part of folksiness and is possible thanks to the folksiness context that 1) utilizes attributes that balance and disarm "negative attributes" creating an atmosphere of acceptance and 2) meets the consumer's need fulfilment of identity through individualism and belonging, and 3) contains attributes that increases loyalty..
Innehåll och mening i coaching - en studie ur mellanchefens perspektiv
En sammanfattning av uppsatsen på maximalt 8000 tecken..
KRISHANTERING : Frågan är inte om, utan när!
Datum: 2007-06-04Nivå: Examensarbete DFörfattare: Richard Caspar, Joakim Lindberg & Philip SavénHandledare: Universitetslektor, docent Nils KinchTitel: KRISHANTERING! Frågan är inte om, utan när!Problemformulering: I litteraturen finns en mängd olika uppfattningar om hur företag bäst skall hantera en kris. Vad som däremot saknas är ett gemensamt förhållningssätt till hur dessa bör hanteras. Går det att fastställa olika allmänna rekommendationer från fallstudier och litteraturen kring krishantering?Syfte: Syftet med arbetet är att jämföra ett antal olika kriser för att se om det går att utforma en generell metod för krishantering inom företag.Metod: Metoden som använts är en litteraturstudie där nio fallstudier har granskats för att därefter analyserasSlutsatser: Våra slutsatser visar att företag bör försöka förstå sin omvärld, vara effektiva i sin kommunikation, planera för det värsta samt agera rakryggat och ärligt..
Hur ser samspelet ut mellan informationsgivare och beslutsfattare? : En fallstudie om internredovisning inom Swedbank
AbstractTitle: What is the interaction between information providers and decision makers like? A case study on management accounting in Swedbank.Course: Master?s thesis in Business economics, 15 ECTS.Date: 2009-06-01Authors: Daoud Ghorbandi and George TekmenSupervisor: Paula LiukkonenLanguage: SwedishPurpose: The purpose of the paper is to study the relationship between information providers and decision makers regarding the quality of information for economic decision-making in companies.Method: The authors use the qualitative method approach. The essay's primary data consists of data collected through interviews, while the literature that the authors have made use of for the interpretation and analysis of the paper form the essay?s secondary data.Theory: It includes a main theory and four other theories supporting the paper. The main theory is the agent theory, while theories on information quality, the theory of outsourcing of management accounting, theories of calculation methods and regulations on management accounting is to support the analysis and conclusions made in the paper.Empirical base: Interview Responses forming the essay?s primary data is presented in its entirety in this chapter.Conclusions: The authors conclude that there are no major problems or obstacles in terms of internal management accounting in Swedbank, at least not in the departments such as the HR and the GF.
Think global, act local!? : Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer
An uncountable number of companies are present in foreign markets as a result of what we commonly choose to call globalization. This is especially true for Swedish companies traditionally operating on small markets. A company that is about to establish on a new market is faced not only with possibilities but also with challenges and risks. Researchers have found that companies that establish on foreign markets will have to deal with competitors on the national as well as on the global market, and therefore need consider how they globalize their brands. In addition to this, a brand can only reach international success if its message is coherent within and across every single market.
Pojkars maskulinitetsskapande i samtida skönlitterära ungdomsböcker
The aim of this Master?s thesis is to examine boys?/young men?s forming of masculinity and gender identity and how discussions around gender stereotypes and conceptions represents themselves in contemporary youth novels. Gender theory based upon R.W. Connell?s theoretical framework which discusses masculinities in plural is used.
Varumärkesstrategier i kampen om hyllplats -en studie av dryckesmarknaden
Denna magisteruppsats har för avsikt att öka kunskapen kring de varumärkesstrategier som brukas i varumärkesportföljer. Uppsatsen undersöker om varumärkesstrategier är ett fungerande verktyg i den rationaliserings- samt effektiviseringsprocess som råder inom dagligvaruhandeln. Åtta kvalitativa intervjuer har genomförts med dryckesansvariga på ICA, Coop samt Axfoods butiker i Lund och Helsingborg. Vidare har tre dryckesansvariga på centralnivå intervjuats på respektive företag. Undersökningen visade att varumärkesstrategier har en stor betydelse i den eskalerande konkurrensen om hyllplats.