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9622 Uppsatser om Corporate identity management - Sida 10 av 642
Som man sår får man skörda - en fallstudie av synen på CSR hos två svenska klädföretag
This thesis focuses on how companies in the textile and clothing industry view or interpret the idea of corporate social responsibility. The purpose of the study is to create an understanding for how this view affects the dissemination and the implementation of the idea in the organization and what might be the effects on the organization of those processes. In order to identify any differences in how the view affected the processes I have studied the current discourse on CSR simultaneously with my theory and conducted a comparative case study of two Swedish clothing brands. The theory focuses on the diffusion of ideas and change management within organizations. My data shows that the two companies have different ways of interpreting CSR and that this indeed affects their dissemination of the idea in the organization.
Musik och vuxenidentitet - en studie i hur studenter vid Musikhögskolan i Malmö ser på sin identitet ur ett musikperspektiv.
Title: Music and adult identity: A study of how students at Malmö Academy of Music look upon their identity from a musical point of view. This study is about adults and how they look upon their identity from a music perspective. I have interviewed four students between 26 to 29 years old at the Malmö Academy of Music. The purpose with my study is to examine how music has affected the identity of the students as adults and to see if their identity still is affected by music. The interviews have then been analyzed and compared with existing research in this matter.
Intelligent remuneration in the knowledge economy
Talented people are recognised as being the most important corporate resource over the next twenty years and a competitive compensation system is an important tool in attracting and retaining talent. Traditional pay systems are recognised as being neither cost effective nor motivating people to do more. Often these systems do not contribute to strategic objectives. This study outlines what constitutes an intelligent remuneration system that will enhance the mind value added by knowledge workers, reward knowledge creation, and contribute to organisational strategies..
Corporate Social Responsibility : En uppsats om miljö- och samhällsansvar i byggbranschen
Syftet med uppsatsen är att är att beskriva Corporate Social Responsibility,CSR. Förhoppningen är att få möjlighet att fördjupa kunskaperna om hurbyggbranschen arbetar med miljö- och samhällansvar samt vilkabakomliggande faktorer som påverkar företagen i sitt beslut att anta dennaansvarstagande roll på marknaden. Uppsatsen ämnar även utröna hurprojekteringen inför nya byggprojekt förändrats i och med omställningen tillCSR, samt vilka mål byggföretagen har inför framtiden..
Den nya svenska koden för bolagsstyrning och dess funktion i förhållande till culpabedömningen av bolagsledningens skadeståndsansvar
From July 2005 on, the new Swedish Corporate Governance Code will be applied gradually by companies listed on the stock exchange or any authorized financial market in Sweden. The Code has been drawn up in order to clarify and to improve the self-regulation in Swedish companies. The need for codified self-regulation standards has been considered as urgent due to negative trends on the market such as the last few years? corporate scandals in domestic and international trade and industry. The sought-after consequence is to clarify the mission framework for corporate directors.Ch.
Svårigheter ett svenskt företag kan möta vid implementering av Code of Conduct i Kina
Syftet med denna uppsats är att undersöka vilka svårigheter ett svenskt företag kan möta när de ska implementera sitt Code of Conduct hos leverantörer i Kina. Vi ska även ge förslag på hur implementeringsprocessen av Code of Conduct kan underlättas..
Identiteter i landskapet : relationen mellan människor och platser
What can make us identify ourselves with places? Why do we feel stronger for certain environments? Is it possible to change the identity and how can we do it? What exactly is building identity on a site, what elements it is safest to hang on to when the wind of change is blowing? In this paper, I?m going to discuss the subject identity in different ways and from different angles. Important questions I have had, has been how to analyze a site and what is the importance of identity and the possibility of changing it?The first part of the paper aims to provide an introduction to the concept of identity. I'm giving a short explanation of what identity is and how places relate to identity.
Bli mer för fler : Hur ett varumärke kan utvidgas utan att förlora sin image
Examensarbete i företagsekonomi, 15 hp, Ekonomihögskolan vid Linnéuniversitetet i Växjö, Marknadsföring, 2FE07E, VT2010Författare: Jenny Andersson, Emma Johansson, Therése MalmqvistHandledare: Sarah PhilipsonFöretagets kontaktperson: Christer OlssonTitel: Mer för fler ? Hur ett varumärke kan utvidgas utan att förlora sin imageBakgrund: Under senare år har varumärkesutvidgning blivit en vanlig strategi för att lansera nya produkter och nå nya målgrupper. Norrgavel är ett svenskt möbelföretag som står inför utmaningen att göra just detta för att kunna bli mer för fler. Trots att de vill nå en ny målgrupp är de måna om att de kärnvärden som varumärket bygger på inte ska frångås och att kundernas uppfattning om varumärket, dess corporate image, inte ska förloras.Syfte: Uppsatsens syfte är att identifiera hur ett varumärke med en tydlig corporate identity kan utvidgas utan att förlora sin image. Avgränsningar: Uppsatsen är avgränsad till varumärken med en tydlig corporate identity.
Svensk kod för bolagsstyrning- Hur den svenska koden tillämpas inom större börsbolag
AbstractDate: 2009-06-03Level: Master thesis in Business Administration, 15 pointsAuthors: Branka Milencovici Deniz SolmazTutor: Ulla PetterssonTitle: The Swedish code of Corporate Governance - How the code administers in larger stock firms.Problem: The Swedish code follows the value of "comply or explain" when firms depart one or several rules, the reasons should be explained in the corporate report. The code does not include reasons for differences, it's up to the management themselves to take action. Is it possible to see if the code has been administered? Do differences prevent? Which are the most common? Is there any motivation? Purpose: The main purpose with this essay is to study how Swedish firms administer the rules of the code in their corporate reports.Method: The method for this study is a deductive and qualitative approach. First we studied theory to understand the subject.
Strategiska anpassningar vid nya h?llbarhetsdirektiv: CSRDs p?verkan p? f?retags strategiska beslut. En kvalitativ studie om hur f?retagsledningen inom textilbranschen anv?nder strategisk navigering och intern anpassning vid bem?tandet av ?kade krav p? h?
In a world characterized by increasing sustainability challenges, organizations are continuously facing new demands; creating new requirements of change management and incorporation of new strategic decisions. Today, organizations are responding to the
emergence of new sustainability directives and regulations at a EU level, whence the latest sustainability framework CSRD (Corporate Sustainability Reporting Directive), becomes particularly relevant. Companies are therefore facing the challenge of integrating strategic management in their navigation, preparation and maneuvering of new directives; a transition that requires new strategic decisions and adaptations. The purpose of this study is to qualitatively examine how CSRD affects organizations in terms of corporate changes, operational adaptations and strategic decisions, as well as what capabilities are essential to incorporate. The study also aims to investigate relevant challenges and opportunities associated with the new directive.
Grafisk profilering för butiksmiljö : Creating a visual identity for a store
A new visual identity for the ski store Alpingaraget in Stockholm has been proposed as the result of this thesis. Theproposal includes a new logotype, various printed matters, design planning of the store, interior design, signs and otherapplications.The theory section is within the field of graphic profiling and with some focus on profiling in stores.A clear visual identity is important for a company because what the company communicates internally and externallyshould be kept as consistent as possible. This is especially important nowadays when more and more similar products andstores are available. This means that the visual identity becomes part of the competition with other products and stores.The base elements in a visual identity are logotype, colors and typograpy. Using these elements according to rules andtemplates makes a consistent visual profile..
Företag och miljö ? Utsläpp påverkar klimatet men påverkar det aktiekursen?
Denna kandidatuppsats har i syfte att undersöka huruvida det går att identifiera avvikande aktieavkastning hos företag vilka erhåller ett förändrat betyg i Folksams Klimatindex mellan åren 2004 och 2005. Identifieras avvikande avkastning undersöks marknadens värdering av förbättrade respektive försämrade betyg. Signifikant avvikande avkastning identifierats i aktier hos företag som erhåller ett förändrat betyg i Folksams Klimatindex. Resultatet från eventstudien påvisar att betygsförändringar, oavsett karaktär, värderas negativt av marknaden. Att marknaden skulle värdera informationen om förbättrade respektive försämrade betyg på samma sätt strider mot teorin om Corporate Social Responsibility.
Kodens påverkan på börskurser : En event study på publiceringen av bolagsstyrningsrapporter enligt Svensk kod för bolagsstyrning
Recent accounting scandals, often led by managers trying to improve results and thereby their own bonuses, have severely damaged the publics view of management. In the aftermath of scandals such as Enron, Parmalat and Skandia, demand has increased for Corporate Governance codes and similar regulation. The Swedish code for Corporate Governance came into effect on July 1, 2005. The code requires all Swedish companies listed on the Swedish Stock Exchange (OMX A- and O-list), with a turnover exceeding 3 billion SEK, to disclose a report regarding Corporate Governance, attached to the annual report.The purpose of this paper is to examine whether the new disclosure required by the Swedish Corporate Governance code will have a measurable effect on stock prices. The authors have applied event study methodology examining daily returns around the announcement of the Corporate Governance reports.
Faktorer som påverkar datakvaliteten hos affärs- och DW-system - En fallstudie från en högteknologisk industri
This thesis aims to examine how the quality of data that is entered into and retrieved from a corporate group's ERP and Data Warehouse systems can be improved. The corporate group has already taken several measures that will improve the quality of data. For instance the corporate group has updated and merged the previous ERP systems into one. At the same time the corporate group adjusted the settings in the updated ERP system, so that it will be harder to register incorrect data in the ERP system. With regards to the processes and routines, the studied department has efficient written routines and processes.
Prestationsmätning av Kreativt Arbete : en kulturstudie
Authors: Maria Bergholtz, Alexander WestessonTutor: Daniel EricssonTitle: Performance Measurement of Creative work ? a culture study at PS CommunicationKeywords: Key Performance Indicators, Organizational Culture, Macro-culture, Subculture,Micro-culture, Art, Business, Creativity, PS CommunicationIn the paper?s introductory chapter, the chosen problem area regarding art and business willbe presented. The paper?s studied empirical case will also be introduced here. This then leadsto the reports chosen research questions:How do the company management and the companies? creative personnel approach differ inthe discussion regarding performance measurement on PS Communication?-What causes these differences?What impact does the corporate culture have in the discussion about performancemeasurement of PS Communication?-Is the corporate culture weak or strong?The purpose of this paper is to resolve the stand still in the discussion regarding performancemanagement by creating an understanding of different people active in the organization?sapproach to performance measurement.