Large corporations have come to play a central role in today?s society. By analyzing how corporations describe their work with Corporate Social Responsibility, CSR, my aim is to review how they view and relate to this role. CSR means that a corporation voluntarily takes a civic responsibility beyond that which is required by law. This can be in order to promote human rights, basic workers rights and a better environment, as well as fighting corruption.In order to get at the role played by CSR, I have studied texts dealing with the subject, which have been published on the internet by the five largest Swedish corporations.

The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.

The thesis handles the principal-agency problem between shareholders and the Chief Executive Officer. The purpose of the thesis was to examine the link between CEO compensation and corporate performance measured as a change in Market to Book ratio. Data was collected from corporate annual reports between the years 2000 ? 2008 and the study covers 39 Swedish companies from the Stockholm Stock Exchange Large Cap list. To examine whether there is a link between the CEO´s compensation and firm performance, we performed a regression analysis, and no significant relation is found.

Aim of the thesis: The aim of this thesis is to describe and gain a deeper understanding of how companies use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap.Method:  This thesis has been made from a qualitative approach with quantitative influences. The qualitative primary data collection was gathered through six in-depth interviews with companies in Gothenburg either selling organic and fair-trade produced clothes or marketing towards sustainable consumption. The quantitative part consists of a consumer questionnaire given to 100 women in the inner city of Gothenburg.  Frame of references: Related researches within the field of the subject are presented in the beginning of this chapter. Further theories presented are the consumer?s awareness and the consumer´s responsiveness to CSR.

How do the administrators of nature reserves experience the communication with the land owners concerned? The article is a qualitative study within the environmental communication subject. The study has been performed through qualitative interviews with administrators of nature reserves. Being in action the administrators must know how to communicate with people. The result of the study shows the administrators lack a language to describe their experience of the communication with the landowners. .

The purpose of this report is to study the risk of dust explosions at the candy manufacturing plant Leaf Sverige in Gävle, Sweden. The risk analysis was conducted with a preliminary hazard analysis, PHA and event trees. The analysis focuses only on the risk posed to employees and material damages at the plant. No third person injuries have been considered. Another purpose of this report is to study risk awareness and risk communication concerning dust explosions.

The purpose with this essay is to examine the phenomenon SMS in TV. Partly by identify the communication process behind the phenomenon and partly by describing it in a editorial and technical point of view. We have analysed the communication process regarding scientific theories in communication, interaction and convergence. With a qualitive approach we have fulfilled four interviews and two small ethnographical field observations. Objects for the interviews and observations have been two Swedish produced debate-programs, broadcasted in TV; Diskus in TV4 and Debatt in SVT2.

Corporate Social Responsibility (CSR) is about facing responsibilities towards a company?s employees, customers, stakeholders, suppliers and the environment. As customers and consumers came to seek companies that were dealing with CSR a rapid wave of ?forced? implementations of social responsibility began. Fair Travel Tanzania, which has CSR as the foundation of the company, says that they are transparent about what they do and how they give back to the locals, could it be a problem with this? And how do they actually give back to the locals? Is it possible to measure the impact of CSR activities within the company? And if so, how?.

The technological progress of the world has had a massive effect on how we communicate with one and other, it also has had an big impact on how companies communicate with their customers and consumers. Today you cannot only communicate a ?promise to your costumers and consumers you also have to ?deliver? what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development.  This thesis is conducted in collaboration with No Picnic AB.The purpose of this study was to get an insight in how Swedish companies use their strategic communication. We aim on bringing a new point of view of strategic communication with innovation, design and product development also as a communication channel.

Datum: 2009-06-02Nivå: Magisteruppsats i ekonomistyrning, 15 hpFörfattare: Peter Forsberg och Per ErikssonHandledare: Esbjörn SegelodTitel: Corporate Social Responsibility och hållbarhetsredovisning i tre svenska företagProblem: Vilket CSR-arbete har Atlas Copco, Vattenfall och ICA idag och hur redovisas resultatet? Har de skett några förändringar i vad bolagen redovisar idag i sina hållbarhetsredovisningar jämfört med 2005?Syfte: Syftet med denna uppsats är att undersöka hur Atlas Copco, ICA och Vattenfall arbetar med CSR idag och hur deras hållbarhetsredovisningar presenteras 2008 jämfört med 2005.Metod: För att genomföra undersökningen har vi valt att intervju de tre företagen, granska deras hållbarhetsredovisningar från 2005 respektive 2008 och studerat litteratur.  Resultat: Resultat vi kom fram till är att arbetet är organiserat på olika sätt men gemensamt för bolagen är att många har CSR-frågor som en del i sitt arbete och att det rapporteras in och sammanställas. Alla tre bolagen har förbättrat sin presentation av hållbarhetsredovisningarna, exempelvis har strukturen blivit tydligare i de nyare rapporterna. Jämfört med 2005 har två av tre bolag utökat sin rapportering av prestandaindikatorer trots att dessa totalt har minskat sedan övergången från Guidelines 2002 till nya G3.

Previous research analyzing information and communication effects regarding high-involvement purchases has so far concerned communication length and the use of salient attributes. Studies investigating the effects of communication on a word-level is however limited. For a high-involvement purchase like an apartment the need for information is vital in the customers purchase decision. The main purpose of this study is to investigate whether the communication in the prospectus varies based on sales success. The study connects research in information search, high-involvement purchases, communication length and information vividness.

Datum: 2013-01-18Nivå: Kandidatuppsats i företagsekonomi 15 HPInstitution: Akademi för hållbar-, samhälls- och teknikutveckling, HSTFörfattare: Niklas Jörgensen Julia Safarova Robin SahaTitel: Corporate Social Responsibility - En studie om hur Mälarenergi kan utveckla sitt sociala ansvarstagandeHandledare: Birgitta SchwartzNyckelord: CSR, Corporate Social Responsibility, Legitimitet, särkoppling, Carrolls CSR pyramid, CR innovation, CR filantropi, CR integration, kommunikation, intressenterFrågeställning: Hur kan Mälarenergi utveckla sitt CSR arbete?Syfte: Syftet med denna kandidatuppsats är att undersöka Mälarenergis arbete inom CSR, samt ta fram förslag på hur Mälarenergi kan utveckla sitt CSR-arbete utifrån deras nuvarande arbete.Metod: Uppsatsen är en kvalitativ studie som tillämpat forskningsansatsen abduktion för att studera Mälarenergis CSR arbete. Studien innehåller två personintervjuer med Miljöchefen på Mälarenergi, vilket är vår primärkälla.Slutsats: Företag bör följa samhällets normer om ett ökat CSR ansvar. Filantropiska insatser som går i linje med ett företags kärnverksamhet eller varumärke skapar trovärdighet. Ett företag som samhället är beroende av bör inte satsa på allt för riskfyllda innovationer.

The purpose of this thesis was to investigate the implications and challenges of intercultural communication. An in-depth study was performed of the perspectives from people who work within an international organization. How they experience cultural differences and how they handle them, in particular when it comes to communication. Also, their perceptions of communicative competence were explored. The study was carried out at Svalorna India Bangladesh, at the Swedish office in Lund.

I studien har skillnader mellan fallföretagens arbete med CSR kunnat påvisas, och där några av dessa enligt oss är direkt hänförbara till ägarstrukturen. Utifrån dessa skillnader har vi formulerat fem hypoteser Dessa hypoteser innefattar att kraven på att statliga företag ska ta ett socialt ansvar är större än för privata och att konsekvenserna av att inte ta detta ansvar blir större för statliga företag. Vi fann även att statliga och privata företags totala sociala ansvar inte skiljer sig åt. Däremot påvisades skillnader i företagens sätt att arbeta med CSR-frågor då statliga företags CSR-arbete främst kännetecknas av att vara förebyggande, medan privata framförallt arbetar aktivt. Dessutom fann vi i studien att statliga företag tenderar att ha sitt CSR-arbete mer strategiskt integrerat i organisationen än privata företag..

Syftet med studien var att ta reda på om det går att predicera medarbetares organisationsengagemang utifrån organisationskommunikation, såväl mellan chef och medarbetare som medarbetare emellan. Detta gjordes genom att 118 medarbetare fick besvara en enkät bestående av delar från Communication Satisfaction Questionnaire (Downs & Adrian, 2004). Studiens huvudresultat visade att organisationskommunikation delvis kunde förklara variansen i organisationsengagemang. Resultaten diskuteras i termer av hur och varför organisationer som har en upplevd god organisationskommunikation, både mellan medarbetare och chefer och medarbetare emellan, skapar ett starkare organisationsengagemang hos sina medarbetare..