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2301 Uppsatser om Corporate behavior - Sida 62 av 154

Kvinnors upplevelser av anorexia nervosa : En systematisk litteraturstudie

Background: Anorexia Nervosa (AN) is a complex condition with high mortality. AN has increased within the last fifty years and it?s associated with considerable suffering.Aim: To describe women?s experiences of AN.Method: This study was made as a systematic literature review. Articles were searched in Chinal, PubMed and PsycINFO. Eleven articles were used.

I gränslandet mellan civilsamhälle och näringsliv -Management och chefskap i ideell sektor

To understand and explain how the borderland between civil and corporate societies areconstructed and reproduced in the organisations subjectivity. I want to study the navigationsand interpretations of the different actors in the field in an explorative manner.? How do the leaders of the organisations interpret governing and strategic management? Whatconcepts are used? How is the leadership constructed?How do they discuss the demands of management and structure coming from outside theorganisations? How are the organisations shaped by accountability and normative conceptions of leadership?What is their view on the demands coming from within the organisations? What role does thedemocratic governance body have in relation to the employees and the management?What is their view on employment, relations with trade unions and employer associations andthe managerial position of the organisations?The Swedish context with strong emphasis on membership and democratic rights for themembers and volunteers has not gained a large impact on the international researchconcerning non-profit management. Instead the service delivering organisations working withgovernment contract and hired recruiters and volunteer management is in focus. This makes ita very interesting area of research.

CSR : Drivkrafter och konsekvenser

Idag räcker det inte med att ett företag genererar vinst och har överlägsna produkter, nu tas även ansvarstagande och företagets värderingar in i bedömningen.Detta är en fallstudie på Stadium AB med frågeställningen: Vilka är de primära drivkrafterna bakom Stadium AB:s CSR arbete idag och vad blir konsekvenserna av CSR arbetet ur ett varumärkesstärkande perspektiv?Syftet var att få mer förståelse för begreppet CSR och drivkrafterna bakom. Detta gör vi genom att med en kvantitativ metod studera hur Stadium AB arbetar med CSR.Efter jämförelser mellan empiri och teori framkom att Stadium AB:s primära drivkrafter är företagets anställda och kunder. Konsekvenserna av detta är bland annat att ägarna, de anställda och kunderna får en enhetlig bild av vad företaget står för, något som är mycket viktigt och i förlängningen stärker företagets varumärke..

Mode, platser och varumärken : En studie om betydelsen av försäljningsplatser för modeföretag och deras varumärken

In this paper I study how the repeal of the Swedish wealth tax (1 of January 2007) has affected people´s labour supply behaviour. This particular issue is relevant because it may help us understand some of the effects of the earnings tax changes that have taken place in Sweden. Accoring to standard economic theory a repealed wealth tax is similar to an income effect for the persons who previously paid the tax. That means that they theoretically will want to consume more leisure, that is decrease their labour supply. The method I am using to test this hypothesis is a difference-in-difference approach where the treatment group consists of persons who previously paid the tax and the control group of comparable persons who did not pay the tax.

Bonus, engagemang och känslor : En studie om hur lojalitetsprogram kan främja kundlojalitet

The purpose of this study is to analyze how customer oriented businesses can use loyalty programs to create loyalty and how loyalty can be increased. We have in this study chosen to refer loyalty program to the loyalty program that belong to the company Jula AB. Our study is written in a qualitative method. In our method, we chose to interview people in Jula organization to get a business perspective to our study. We have also chosen to assemble a focus group of Jula-club members to also get a customer perspective on the subject.

Det ekologiska valet : En konsuments väg till val av ekologiska livsmedel

This thesis examines the underlying components that affect consumer behavior regarding organic food. The thesis theoretical framework is based on Ajzen and Fishbein?s The Theory of Reasoned Action combined with theories regarding involvement and routine purchases. The empirical material is based on a desk research with 19 research papers between the years 1994 till 2009 and sales statistics over organic food.  The thesis conclusion shows that the underlying components when looking at attitude towards conventional food are price, taste, expiration-date and healthfulness. While the components for involvement in organic food is the environment, personal health and supply.

Reformation of the credit rating industry - Is there a need?

The credit rating industry is a complex and fascinating industry. Its history stretches back more than 150 years and has gradually increased in importance. During its history the dynamics of the industry have changed. The extended-principal-agent model was developed by synthesizing different principal-agent-relationships into one model. This model provides a holistic understanding of the credit rating industry and illustrates the interdependence between the different relationships.

Designteori i praktiken : En undersökande fallstudie om hur designteori manifesterar sig i praktiken

New technologies and new consumer behaviors are having a large impact on mediacompanies. The biggest change is in the behavior of the younger demographic whereold platforms like television are abandoned for new online platforms. In this newworld, media companies and organizations need new tools and business models tostay competitive. One such tool is Design Thinking, a term used to describe a cognitivedesign-specific set of activities used during a design process. It has been popularizedin commercial areas and there the term is used to describe an applicable workflowused to promote the skills required to use Design Thinking.

CSR & Etik: En tillämpning av normativ etik på CSR i praktiken

The neo-classical conception of the market place does not provide a framework to account for ethical or moral action. As a result, the neo-classical model is unable to explain the impact of ethical and moral issues on business sustainability present in the modern economy. To address this limitation, this thesis investigates whether theories of ethics can help explain the motivations and actions of stakeholders within the field of Corporate Social Responsibility (CSR). In addition, the thesis explores whether theories of ethics are presented differently within aspects of the stakeholder model. Semi - structured interviews were conducted with various stakeholders within the CSR sector, including a NGO, a commercial firm and a CSR consultancy firm.

Strävan efter en hållbar, säker och rättvis värld : En fallstudie på ASICS om CSR, Varumärke och Varumärkeslojalitet

Problemställningar:Hur arbetar sportföretag med Corporate Social Responsibility (CSR)?Hur är CSR-arbetet hos ett sportföretag sammankopplat med deras varumärke och varumärkeslojalitet?Syfte: Syftet med denna studie är att få en djupare förståelse om hur ett av de största sportföretagen, som tillverkar sportutrustning och kläder, arbetar med CSR samt hur de förhåller sig till fenomenet. Vi vill även undersöka hur ett sportföretags CSR-arbete är sammankopplat med företagets varumärke och varumärkeslojalitet. Vi vill vidare undersöka om ramen för teorin kan jämföras med hur sportföretag arbetar med CSR i verkligheten.Teoretisk referensram: I detta kapitel presenteras den existerande teorierna kring begreppen Corporate Social Responsibility (CSR), Sportföretag och CSR samt varumärke och varumärkeslojalitet. Detta kapitel har väsentlig betydelse da? det ligger till grund för studien och hjälper oss att ge klarhet inom ämnet.Metod: Fallstudien har genomförts med en kvalitativ undersökningsmetod och en deduktiv ansatts.

Att marknadsföra kultur ? utvecklingen av en ny visuell identitet för Malmö konsthall

In recent years the arts institutions? role in society have changed. With increased demands on attracting greater number of visitors they use concepts from corporate marketing to communicate with greater success. Theories from museum studies show that the importance of rendering authenticity now has become the new imperative in order to retain the status of a reputable institution. This thesis aims to discuss the development of a new visual identity for the public and non-profit institution Malmö konsthall.

Nationellt varumärkesbyggande : En studie om hur Botswana kan använda sig av nationellt varumärkesbyggande i landets utvecklingsprocess

In this paper I study how the repeal of the Swedish wealth tax (1 of January 2007) has affected people´s labour supply behaviour. This particular issue is relevant because it may help us understand some of the effects of the earnings tax changes that have taken place in Sweden. Accoring to standard economic theory a repealed wealth tax is similar to an income effect for the persons who previously paid the tax. That means that they theoretically will want to consume more leisure, that is decrease their labour supply. The method I am using to test this hypothesis is a difference-in-difference approach where the treatment group consists of persons who previously paid the tax and the control group of comparable persons who did not pay the tax.

Attityder till presenter - en studie om gifting och self-gifting bland svenska konsumenter

The process of gift-giving is something that occurs all around the world, and most people are both givers and receivers of gifts. While receiving a gift is often associated with joyous feelings, purchasing and giving a gift may not generate the same feelings. The worries of giving a gift may include anguish of finding the right gift for the right person, and not to mention it shall be appropriate given the situation. This paper aims to describe consumer attitudes in various gift-giving occasions. To give another perspective the paper also discusses and describes the term of self-gifting, when the giver and receiver is the same person - you.

Whistleblowing: Ingvar Bratt, hjälte eller förrädare?

An employee that informs on illegal or unethical behavior in the workplace is what has been called a whistleblower. Employees that have become whistleblowers have often faced tragic consequences, like threats from the organization, unemployment, bankruptcy and divorce. The purpose of this paper is, on the basis of different ethical perspectives to describe the justification of the whistleblowing phenomenon and apply this to the Swedish whistleblower Ingvar Bratt who ?blew the whistle? when he found out that Bofors AB, the company he worked for, were smuggling arms to the countries Dubai and Bahrein. The method that has been used in this paper is what Björn Badersten call a normative ?givet att?- analysis.

Svenska och finländska komsumenters attityder gentemot PIIGS-länderna : En studie om Country of origin

Syftet med uppsatsen är att undersöka de attityder som svenska och finländska konsumenter har beträffande ursprungslandsinformation, i synnerhet bilden av PIIGS-länderna. Teorierna i uppsatsen utgår ifrån Country of origin och dess effekter samt från tidigare forskning.Uppsatsen har en kvantitativ ansats där en enkätundersökning och statistiska beräkningar utförts. Slutsatserna i denna uppsats är att de svenska och finländska konsumenterna generellt inte tar hänsyn till ursprungslandsinformation. De påvisar även negativa attityder gentemotPIIGS-länderna gällande tillförlitlighet och produktkvalité i jämförelse med deras hemländer..

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