I dagens samhälle kan en tendens urskiljas att ökade krav ställs på företag gällande miljö, etik och sociala frågor. Därmed har begreppet CSR (Corporate Social Responsibility) vuxit fram och många branscher arbetar idag aktivt med socialt ansvarstagande. Studiens syfte var att undersöka CSR ur både ett konsumentperspektiv och ett marknadsföringsperspektiv. Tyngdpunkten låg på konsumentperspektivet och problemformuleringen formulerades därför till: Hur påverkas svenska konsumenters kunskap, attityder och köpbeteenden av att svenska klädföretag bedriver ett CSR arbete? Fokus ligger på de etiska aspekterna av CSR och hur konsumenterna påverkas av dessa när de handlar kläder.

ABSTRACTTitle:Estate agent is a trusted profession - a study of how real estate broker working on Codes of ConductLevel:Final assignment for Bachelor Degree in Business AdministrationAuthor:Mikaela KarlssonSupervisor:Agneta SundströmDate:2012 ? JuneAim:There is a lack of confidence in the branch of real estate which makes me wonder: How do the bransch of real estate work with Code of Conduct to strengthen their confidence? The aim is to describe and analyze how the branch of real estate works with confidence and codes of conduct.Method:I have an qualitative approach in which interviews have been used to collect data and literature studies to collect theoretical information. The collected material have been analyzed from a hermeneutical perspective.Result & Conclusions:To some extent the real estate branch works with the establishment of Codes of Conduct to strengthen the confidence. This is shown by increased transparency to increase customers commitment in the bidding. As confidence has been risen for the part of the process this indicate that Codes Of Conduct has the ability to strengthen the confidence for the real estate as a branch.Suggestions for future research:One topic that is interesting to study is how the real estate brokerage companies could controll their stakeholders to follow the company´s guidelines for social responsibility.Contribution of the thesis:The thesis gives people involved in real estate branch suggestions on how a trust could be built up by working with Codes of Conduct.Key words:Corporate Social Responsibility, Code of Conduct, confidence, real estate broker, the bransch of real estate..

The aim of this study is to examine if and to what extent the personnel at the local school perceive offensive treatment through the social media among the students and what the personnel thinks about the responsibility of the school to prevent this type of abuse. Offensive treatment through the social media has become a common occurrence among youth and affects health in both psychological and physical ways. As offensive treatment through the social media often takes place outside of school in the students spare time the responsibility of their health is unclear. But since it affects their school results the school has a responsibility to act, which is confirmed by legislation. However, the legislation does not mention offensive treatment through the social media and the school has no distinct guidelines to prevent this form of offensive treatment.

Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity.Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation, marketing communication, groundswell, corporate identity and image.Methodology: To investigate the research questions this study adopted a qualitative approach in which the authors study the properties of a phenomenon in order to seek a deeper understanding of the problems we have presented. There is an exploratory approach to knowledge and the authors have chosen to conduct qualitative research interviews based upon three themes: driving forces, challenges and impacts.Conclusion: The study revealed that traditional models of communication are no longer applicable in social media. Companies are up for a challenge and must clarify their sole purpose when establishing communication in the social landscape. The general motivation for marketing in social media is making profit, however, building relationships is not a natural motive for most companies. The risks companies expe- rience is the exposure caused by social media and the study also reveals that this fear is firmly attached to their lack of knowledge of these new channels of communicat- ion and their primary areas of use which indicates that skilled employees plays a vi- tal role with their use of social media in their communication process.

ABSTRACTCourse/level: Enterprising and Business Development, Bachelor Thesis, AUT2012, 2EB00ETutor: Magnus ForslundAuthors: Linn Danielsson & Alexander OlofssonKey words: Strong diversity, Consistent Corporate Culture, Core Values, Corporate Strategy,Definition of Diversity, Working with Diversity, Management, Standardization.Title: Diversity or Corporate Culture ? A case study on the paradoxical relationship betweendiversity and corporate cultures in corporations and organizations.Background: Diversity and corporate culture can in various ways result in corporate andorganizational advantages. While diversity promotes innovation, creativity and companydevelopment corporate culture possesses advantages such as efficiency, community and unity.Diversity and corporate culture seems to create various benefits that are both beneficial forcompetitive advantage.Problem discussion: I would be beneficial for companies and organizations to maintain bothdiversity and corporate culture since they complement each other. However, diversity andcorporate culture have different purposes and benefit in different ways. The question is howtwo such different strategies can meet.Question for research: How does diversity and corporate culture co-exist in corporations andorganizations?Purpose: The aim of this study is to create further understanding for the co-existence betweendiversity and corporate culture in corporations and organizations.Method: The study is made qualitatively with a hermeneutic approach and based on a casestudy on two corporations within the real estate industry.

Corporate Social Responsibility (CSR) är ett centralt begrepp som idag är välkänt inom affärsvärlden och har fått stor betydelse för vårt samhälle. Begreppet innebär företagets etiska, sociala och miljömässiga ansvar gentemot omvärlden. CSR har en stark koppling till legitimitetsteorin. Flera studier har visat att företag strävar efter legitimitet i sitt CSR-arbete.Syftet med den här studien är att undersöka genom en fallstudie om företag kan uppnå legitimitet hos sina kunder genom deras hållbarhetsredovisning. I den här studien har en kvalitativ metod används och undersökningen har begränsats till ett valt företag. Den svenska klädkoncernen Retail and Brands (RNB) är ett av de företag i Sverige som har tagit sitt initiativ till att redovisa sitt arbete inom hållbarhetsfrågor.

This study discloses the responsibility of social work for the Swedish welfare state respective deacons in the Swedish protestant church, which roll the Swedish protestant church have in the existent welfare and also if deacons experience any expectations and how these expectations in that case are expressed.The aim of this study was to investigate the relationbetween deacons working within the Swedish protestant church and social work, as it appears for professional deacons. The method of investigating the questions raised by the aim of this study has been qualitative analysis of answers derived from six deacons working in different workplaces. The data derived from these interviews was then analysed through the theory of Gösta Esping-Andersen about welfare states and also through background research and earlier science research about the social work within the Swedish protestant church and other social work. The result of the study show that the welfare state in Sweden has the comprehensive responsibility for the citizens. Deacons working within the Swedish protestant church does not have the same responsibility.

Uppsatsens undersökningsområde är den världsomspännande idé eller rörelse som går under beteckningen Corporate Social Responsibility (CSR), företags samhälleliga ansvar. En viktig del i CSR-rörelsen är den internationella avtalskonstruktion som benämns Global Compact. Med FN som plattform har ett globalt samarbete mellan företag och intressegrupper upprättats där frågan om företags samhälleliga ansvar behandlas med hjälp av tio principer. Undersökningen har två delsyften; A) att beskriva och undersöka bolags samhälleliga ansvar enligt Global Compact, särskilt enligt principerna 1 och 2, samt B) att kritiskt pröva frågan om det ansvaret är förenligt med bolags legala vinstsyfte. Först följer en deskriptiv redogörelse av CSR och Global Compact för att visa på grunder, struktur och terminologi.

ABSTRACTTitle:Estate agent is a trusted profession - a study of how real estate broker working on Codes of ConductLevel:Final assignment for Bachelor Degree in Business AdministrationAuthor:Mikaela KarlssonSupervisor:Agneta SundströmDate:2012 ? JuneAim:There is a lack of confidence in the branch of real estate which makes me wonder: How do the bransch of real estate work with Code of Conduct to strengthen their confidence? The aim is to describe and analyze how the branch of real estate works with confidence and codes of conduct.Method:I have an qualitative approach in which interviews have been used to collect data and literature studies to collect theoretical information. The collected material have been analyzed from a hermeneutical perspective.Result & Conclusions:To some extent the real estate branch works with the establishment of Codes of Conduct to strengthen the confidence. This is shown by increased transparency to increase customers commitment in the bidding. As confidence has been risen for the part of the process this indicate that Codes Of Conduct has the ability to strengthen the confidence for the real estate as a branch.Suggestions for future research:One topic that is interesting to study is how the real estate brokerage companies could controll their stakeholders to follow the company´s guidelines for social responsibility.Contribution of the thesis:The thesis gives people involved in real estate branch suggestions on how a trust could be built up by working with Codes of Conduct.Key words:Corporate Social Responsibility, Code of Conduct, confidence, real estate broker, the bransch of real estate..

 Världen idag blir alltmer globaliserad och öppen, vilket medför att betydelsen växer för företag att vårda och förvalta företagets varumärke och identitet. Ett sätt att göra detta på och som har fått stor spridning på senare år är Corporate Social Responsibility (CSR), vilket kan beskrivas som bidragande till hållbarutveckling genom socialt-, miljömässigt- och ekonomisktansvarstagande. Företag påverkas även av en rad olika intressenter såsom investerare, ägare, kunder och medarbetare för att nämna några. Dessa intressenter ställer i olika utsträckning krav på företaget att förmedla information om företagets verksamhet.Syftet med uppsatsen var att undersöka olika företags CSR-rapportering genom att studera varför innehållet i de undersökta hållbarhetsrapporterna skiljer sig åt, samt undersöka vilka intressenter som kunde tänkas påverka hållbarhetsrapporteringen.De metoder som valdes ut för undersökningen bestod av en kvantitativ del samt en kvalitativ del. Den kvantitativa delen bestod av empiri i form av hållbarhetsrapporter inhämtade från undersökningsobjekten.

Bakgrund: Vi tycker oss kunna skönja en utveckling i Sverige där potentialen för företagens sociala ansvarstagande ökat till följd av att den traditionella trygghetsgaranten, staten, alltmer dragit sig tillbaka. Samtidigt konstaterar vi att begreppen som behandlar detta område ofta saknar konkreta förslag på vilka aktiviteter som är lämpliga för företag att ägna sig åt. Syfte: Syftet med denna uppsats är att beskriva statens roll och den allmänna opinionen i det svenska samhället vad avser förutsättningarna för företagens sociala ansvarstagande. Genom att företrädelsevis använda teoribildningen inom Corporate Citizenship ämnar vi visa och förklara vilka konkreta möjligheter detta kan innebära för företag verkandes i Sverige. Genomförande: Empirisk data har företrädelsevis samlats in med en postenkät riktad till 3000 individer ur den svenska allmänheten.

En ökad efterfrågan på biogas har lett till att matavfallsinsamlingen i Sverige ökar, då detta är en god råvara för produktion av biogas. Det finns flera olika insamlingssystem att välja bland, alla med sina för- respektive nackdelar. Beroende på vilket insamlingssystem som implementeras, får detta konsekvenser för hur renhållningsarbetarnas arbetsmiljö blir. Vad renhållningsarbetarna själva anser vara viktiga aspekter för en god arbetsmiljö samt hur dessa aspekter påverkas av de olika insamlingssystemen har hittills varit okänt. Genom systemanalys innehållandes fallstudier, Corporate Social Responsibility-analys (CSR) och skapandet av Casual Loop Diagrams (CLD) har problematiken undersökts i detta arbete.

This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR.

The debate about questions concerning corporate governance has intensified in Sweden the last decade. From July 1th 2008, the Swedish Code for Corporate Governance was extended to comprise all Swedish companies listed on the OMX Nordic Exchange Stockholm. Our aim with this master thesis is to examine the effect of the Revised Code on Swedish corporate governance and in particular its contribution to creating value or costs. We do this through a qualitative study of 22 interviews with representatives for different interests. With our study, we have found that the Revised Code in several areas has had considerable influence on Swedish corporate governance.

PURPOSE: To investigate to what extent product brand positioning models can be used to analyzecorporate brand positioning;METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarilyinductive research design. The research strategy is defined as qualitative, while the method of ethnographiccontent analysis is implemented to analyze primary data;THEORETICAL PERSPECTIVE: Product and brand positioning literature; Product brand positioning rhombus;EMPIRICAL DATA: Ethnographic content analysis of brand commercials;CONCLUSION: As shown by the extensive literature review product brands (PB) and corporate brands (CB) coexistin corporate environments. One of key insights of this study shows that product brand positioning(PBP) and corporate brand positioning (CBP) processes can also co-exist in the same corporate environment.Moreover, PBs can be built based on the CB, making the investment in CB a long term return on investment.The study also observes that PBP messages include the ?against whom? attribute, highlighting differentiationin the competitive environment; when on the corporate level, this evolves, and in some cases becomes quitethe contrary, when the concept of ?from whom? or ?by whom? is stressed more than the differentiation amongother CBs in the competitive environment. This stresses the importance of including brand identity elementsin CBP..