This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

This study draws from Zygmunt Bauman´s theory that a governmental policy of values can reduce the personal responsibility and moral choices for employees, to focus only on maintaining the government?s internal rules and regulations. The apparent risk with this type of moral attenuation is that the employee is deprived of the possibility to react morally on conduct of the government?s external misuse of power. In this study, this theory is connected to the Swedish Armed Forces? policy of values, as these values do not include a critical standpoint for officers and soldiers.

Since the 9/11-attacks several nations have been confronted with a new international threat, its nature traces back to the political- and religious- radical movements of the 20th century Cold War. Ever since, various states have been under threat by terrorist organizations around the world due to mainly participating in worldwide counter-terrorist interventions created by western alliances. In Sweden, amongst other countries, the state took security-precautions that would imply total control of information throughout the territorial borders. The assigned proposition was accepted by the Swedish parliament in June 18th 2008, after this date wild spread criticism was still in effect ever since the Swedish government first publicly announced the proposition in May 8th 2007. This study emphasizes on understanding why the Swedish government chose to present this proposition to parliament, in order to complete this task the study will present the motives and the alleged threats that were the core of the proposition and its value-maximizing goal of creating a new surface for Swedish homeland security.

This essay is an analysis of a three-day participant observation with sensitive people in a house with entity continuity. The purpose was to investigate the possible experiences participants had during their stay. The method used was modified based theory with Jungian application. The investigation showed that the core category was a peculiar atmosphere which the participants related to a different world than the physical. The place? atmosphere influenced the participants and led to transcendent experiences related to a spirit realm.

World wide globalization and the rapid development of the Internet have lead to significant changes for companies around the world. The world has ?shrunk? and increased supply of goods and services has lead to a more intense competitive situation. As the market changes, so does consumer behavior. Today?s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values.Recent years, the consumption of digital consumer electronics has sky-rocketed.

AbstractThis essay consists of an analytical study of three present-day Swedish films depiction of teenage life. From these films we like to see how youths are described, what attributes they are given, in shape of attire and different symbolic items, such as language and body expressions. The essay emphasizes which values that dominates among the illustrated teenage groups and compares it to the values and expectations that we can derive from an adult society. Here we let the school?s main determining base documents, Lpo 94 and Lpf 94, represent the dominating values of the society.Our hypothesis is that media, and also these films, creates images that affects the societies comprehension of teenagers and also how teens see themselves.

It exists today a widespread interest for employee satisfaction, much effort are used in companies to achieve job satisfaction within their employees. One theory that has received a great deal of publicity is Hackman & Oldhams Job characteristics model which addresses the question of how companies can provide job satisfaction through organizational change. The foundation of the theory is that five core job characteristics are responsible for creating job satisfaction. The purpose of this paper is to study these characteristics through the employees and their boss and to determine how they believe these characteristics to affect employee satisfaction. The paper focuses on a company located in a branch widely known for low employee satisfaction.

Skanska is using work schedules that are specifically designed for employees in the production. These work schedules are called best practice. These are guides containing technical descriptions, design references, capabilities, etc. for work activities. This support function facilitates the work preparation and planning of future work.

A common way to stabilize high rise buildings is to use an elevator core built of concrete. Today, we use to build these elevator cores of in-situ concrete. Precast concrete twin wall (double wall) is a semi-finished product that has become more common in recent years. This diploma work studies how the twin wall works out as structural elements in an elevator core. The work also shows some possible ways of designing twin walls and highlights some important parts of the design that will be vital to the stability of the building.    The result shows that it is important to think through where the element joints should be placed.

AbstractThe purpose of this study is to investigate how value creation influences consumers´ choice of market place. We have chosen to focus on how inner city centers can compete with external shopping malls by examining what values consumers find essential in shopping areas. The development within the retail market with more external malls outside cities has resulted in impoverished city centers; therefore, new strategies towards more attractive servicescapes in the inner city are crucial. The study is based on a qualitative approach due to deeper understanding and closeness to the subject, where Kalmar city is chosen as a case. We have completed a focus group study where respondents from each target group where represented.

Following is a study of fathers 'experiences of balance between work and home life. The method the researchers used was based on qualitative interviews aimed at describing father?s own experiences and values, which affects them. The researchers chose to specifically study situations where the fathers were faced with situations where their children needed to be cared for in the home because of a cold or similar illness since this is a situation that directly affects the time that was meant for work, but now risk being moved to areas of life that the researchers define as home life. This is to see whether the respondents felt that this situation affected the balance between work- and home life.

The aim of this study was to investigate how the content of the syllabus for Physical Education and Health at Uppsala University correlates to selected parts of the core content of the Gy11 syllabus for Physical Education and Health 1 in Upper Secondary School. Furthermore we aimed to investigate the perceived competency of recently graduated and still studying teachers of Physical Education and Health within the selected parts of the core content.The selected parts of the core content are:Exercise, sports and outdoor activities that develop a comprehensive physical abilityThe adjustment of tension and mental training.The methods used were a qualitative comparative text analysis of the syllabuses for Physical Education and Health at Uppsala University and Gy11 Physical Education and Health 1 in Upper Secondary School, as well as a quantitative survey conducted with recently graduated and still studying teachers of Physical Education and Health.The results were that there is an obvious correlation between the content of the syllabus for Physical Education and Health at Uppsala University and the Gy11 syllabus for Physical Education and Health 1 in Upper Secondary School. Moreover the survey shows that the respondents felt confidence in their ability to teach exercise, sports and outdoor activities that develop a comprehensive physical ability. The survey also shows that the respondents felt less confidence in their ability to teach the adjustment of tension and mental training..

When professionals meet people from other cultures, there are some problematic issues that may appear, especially when considering human rights. Every individual has the right to live as they choose, and have the right to their own culture and traditions even if they have immigrated to another country. Female genital mutilation is a tradition that violates human rights. In this study we will look at what conflicts of values that professionals can have while meeting clients who have been mutilated. We have made qualitative interviews with four professionals working in a small town in Sweden in an area where many immigrants live.

The present thesis closer examines what has come to be known as al-Qaida, partly from what al-Qaida is considered to be, partly from the consequences a certain picture of al-Qaida might give rise to. Between 1988-2001 most of this thesis sources refers to al-Qaida as a small, organized core group with some degree of cell structure. From 1991 to present days, many of the sources enlarge the picture of al-Qaida. From now on they start to view al-Qaida as either a network in itself or al-Qaida as a part of a larger islamistic network, not only as an organized core group with presumptive bases in Afghanistan. The most recent of theories regarding al-Qaida looks at al-Qaida as an ideology in itself (al-Qaedaism) or al-Qaida as a part of previously existing ideologies (Islamism, Neofundamentalism and Jihadism-Salafism).Al-Qaida is being seen - by scholars, journalists and terrorism experts - as an organization with a core group, a network in itself, part of a larger islamistic network and an ideology of its own or as a part of already existing ideologies.

This paper deals with diet and gender in the early roman iron age in Sweden. Human bone and tooth material from the Iron Age cemetery at Bjärby in Kastlösa parish on the island of Öland have been analysed for stable carbon and nitrogen isotopes. 21 individuals were sampled. Where possible 4 samples were taken from each individual, from the first, second and third molar respectively and from one compact bone. By doing so it is possible, at least in theory, to trace intra-individual diets throughout life.