This thesis examines the legal boundaries of third-party use of trademarks in the European customized clothing market. The purpose is to determine under what circumstances third parties may legally modify and sell trademarked apparel without infringing on trademark rights. The study employs a legal dogmatic method, analyzing EU trademark law, case law, and legal doctrine to clarify the scope of exclusive rights and their limitations. By analyzing key EU case law, the study further illustrates how the legal framework has been interpreted and applied in cases concerning third-party trademark use. Given the increasing demand for customized fashion and the rise of new business models in the clothing industry, this topic holds significant legal and economic relevance. Additionally, Schumpeter?s theory of creative destruction provides a theoretical perspective on how trademark restrictions impact innovation and market competition.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

The purpose of this bachelor thesis is to examine reviewswritten by users in library online catalogs, online bookstoresand on the web community LibraryThing, in order todetermine whether there are any differences in the way usersreview books, and whether these differences might explainwhy libraries experience difficulties in getting their users toreview books. At the core of web 2.0 and library 2.0concepts lies the thought of user participation, and largerlibraries have sought to implement systems for reviewingand tagging items in the catalog in ways similar to onlinebookstores and other websites.By analyzing the contents of user reviews, however, thisthesis shows that users express themselves differentlydepending on what kinds of literature they review, and inwhat context. Most notably, user reviews of ?the Classics? orcanonized literature recognizes the high status of suchliterature, while users reviewing popular fiction expressthemselves in a way that admits that the reviewed titles areconsidered less valuable. There are also signs that booksreviewed at online bookstores are seen as products ormerchandise, while the reviews at the library to a greaterdegree treat the books as works of literature.The conclusion reached in this thesis suggests that there maybe a relation between the image of the library as a defenderof high culture and the perceived status of literary works,causing users to become hesitant to review books, feelingthat they do not have the knowledge to describe or reviewthem ?correctly?..

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

Norra Älvsborgs räddningstjänstförbund, NÄRF, är ett samarbete sedan 1997. Kommunerna som medverkar i detta är Färgelanda, Mellerud, Trollhättan och Vänersborg, Förbundet har två heltidsstationer och sju deltidsstationer. NÄRF står för kommunal räddningstjänst samt förebyggande åtgärder inom kommungränserna. Detta examensarbete syftar till att kartlägga och analysera risker inom NÄRF:s område med avseende på framförallt räddningstjänstens resurser. Varje objektstyp bedöms genom en kvalitativ bedömning.

This essay aims to examine and compare the attitudes of decision makers in the local government and representatives of pensioners in two different geographic areas. The main questions were:- their attitudes towards the "stay home principle" (kvarboendeprincipen, a principle that aims to make it possible for people with a handicap, disease or age to stay in their homes instead of moving to nursing homes).- their attitudes towards nursing homes for old people- their attitudes towards the possibility of staying at home when you are old and handicapped and in need of care.The essay is built on qualitative research methods, based on interviews and on a review of research in the field.The author found a complex picture of attitudes. Everybody thinks that the best is to live in your own home as long as possible, except from those who live with Alzheimer´s disease. They showed different opinions on the issue of the need for moving to nursing homes. This might result in forcing people to stay at home.

Values, where an organization describes the attitude its members should have towards their work, are being used to a larger extent than before. The neoinstitutional theory describes organizations? attempts to create legitimacy through activities that are not really connected to their core activities. On the basis of the aforementioned theory this study examines to what extent employees and store managers at Clas Ohlson use and relate to the values of the organization in their everyday work. The study covers these individuals awareness of the impact of values in their work as well as the way they relate to values.

The aim of this study is to investigate which management control mechanisms evolve in companies that receive funding from Venture Capital companies and why the management control systems evolve in the way that they do. A case study was performed on three Swedish high technology companies, that all received funding from Venture Capital companies for the first time in 2006. Merchant?s framework, defining all management control mechanisms as either, results control, action control or personnel control, was used to structure the study. Results show that the companies that received Venture Capital all increased the use of management control mechanisms within results control, action control and personnel control.

Safe operation of a large synchronous power system as Nordel is not an easy task.There are several aspects to take into consideration. This thesis focuses on the problems due to voltage collapses in a transmission system.The ability to foresee an upcoming collapse is vital to maintain stable operation of the grid. The grid operator at Svenska Kraftnät (SvK) uses the computer program SPICA to predict the maximum transfer limit at specified transfer sections. SPICA uses actual states from the grid to predict the transfer limitation, and a quarter later a renewed estimate is produced and so on. This means that the operator can se his transfer limits vary every fifteen minutes.Our task in this project is to validate the accuracy of the limitations obtained by SPICA.

In 2014, the Swedish leisure-time centres after school became widely criticized on several occasions by school authorities. The cause for its criticism was a reflection of leisure time-centres with lots of untrained staff and a lack of pedagogical aspirations. The conclusion of the criticism was that these leisure-time centres do not fulfil their potential. However, these assessments has only to a limited extent become a part of the public educational discourse in Sweden. This discourse has mainly focused on the decreasing results in the Swedish school, which has caught the attention in the media and ended up on the political agenda.

The purpose of this paper is to examine how the relationship between the socially constructed genders is manifested in American library science. To visualize gender, bibliometric analyses of peer reviewed articles published in three core journals of library science between 1980 and 2000 inclusive, are performed. The three journals are: College and Research Libraries, Journal of Academic Librarianship and Library Quarterly. Questions: 1. Does gender affect the publishing process regarding the distribution of female and male authors? 2.

The purpose of this thesis is to examine whether or not the publiclibraries under review can make use of Frans Melin?s strategicbranding platform to create or strengthen their brands by meansof their programme activities. The study addresses two issues;how are the programme activities relevant to the way librariescan work with their brands, and what potential do these librarieshave to create and/or reinforce their brands through programmeactivities?The empirical material has been obtained through qualitativeinterviews structured around Melin?s platform. This has alsobeen used to discuss and analyse the results.

Syftet med mitt arbete är att arrangera om två operaarior till metal och spela in både originalversioner och metalversioner för att sedan kunna jämföra dem med varandra. Frågeställningarna jag utgick ifrån var: " Hur ska jag kunna skriva om två operaarior till trovärdiga metallåtar, utan att bruka allt för mycket våld på originalen?", "vilka skillnader gör jag i min sångteknik och interpretation, om jag ens gör några, i de klassiska versionerna jämfört med metalversionerna?", "vad är det för skillnader och likheter mellan de klassiska förlagorna och metalversionerna?" och "vilka val gör jag i arrangeringen och varför?".Ariorna som jag har valt att arrangera om är Dido's Lament ur operan Dido and Aeneas av Henry Purcell och Svegliatevi nel core ur operan Giulio Cesare in Egitto av Georg Friedrich Händel. Den konstnärliga delen av mitt arbete har bestått av fyra delar; en inspelning av de klassiska versionerna av ariorna, själva omarrangeringsprocessen från klassiskt till metal, inspelningen av metalversionerna och jämförelsen mellan de klassiska versionerna och metalversionerna. Projektet visade att det sällan blir som man har tänkt sig och jag reflekterar även kring hur det kom sig att de förväntade skillnaderna i min sångteknik från klassiskt till metal aldrig riktigt uppstod, men att interpretationen var annorlunda i de olika versionerna.

The theory chapter is based on a model about brand identity, ?Brand Identity Prism? (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is almost non-existent. The purpose of the study is therefore to examine how editors at fashion magazines are working with their brand identity in the personal brand and thereby create an understanding of the identity function.