During the past decades the competition for skilful employees has increased and companies and organizations compete to attract the right people. The Swedish municipalities and country councils need to recruit 420 000 new employees before 2020, but have a limited budget to promote themselves as attractive employers. To find a solution, many of the municipalities have started to work with fundamental values to become more attractive employers and to inspire employees to use word-of-mouth to recommend them. There are no empirical studies of how successful this strategy is, and the purpose of this thesis is to show if there are significant correlations between the fundamental values, the employer's attractiveness and word-of-mouth. The results of the study are based on a survey with 1996 answers from employees in three different municipalities in Stockholm, Sweden.

Stress är idag ett stort samhällsproblem. Enligt arbetsmiljöverket är stress en av de vanligaste orsakerna till sjukskrivningar i Sverige. Projektarbetsformen domineras av tidspress, osäkerheter och höga krav på projektledaren. Arbetsmiljön inom projekt är dessutom ständigt föränderlig. Dessa faktorer kan leda till upplevd stress hos individer, och arbete inom projekt kan således anses vara en potentiell källa till stress.

The purpose of this thesis is to describe and analyze how the mining equipment producers on a global market manage to handle the changing conditions concerning customer value. Our approach has been a comparative analysis between two different sites in order to answer the purpose. The case studies at Metso Mining have been made through interviews and visits at two geographical markets, South America and Scandinavia. The theoretical framework applied on our empirical findings is based on Blue Ocean Strategy, Customer Value and Resourced Based View. The empirical foundation is based on interviews with Metso Mining employees at Sorocaba in Brazil and Kiruna/Gällivare, Trelleborg and Staffanstorp in Sweden.

Purpose: We will understand and explain Dell?s value gap through an extended intellectual capital theory. This will be done by deriving the value to the different parts of the intellectual capital value scheme. We will also use value scheme to describe the ongoing strategy shift. Methodology: The qualitative method and an abductive reasoning have been employed during the progress.

Background: The Swedish Police authorities have accomplished several changes the last years. We have studied one of these changes, the co-ordination of two supporting functions, economy and staffadministration at the Police authorities in Östergötland, Jönköping, Södermanland and SKL (Swedish crime technical laboratory). The initiative to this change was taken in 2002 and in 2003 a decision was made to create a joint servicecenter.Purpose: The purpose of this rapport is, in a collaborator perspective, to study the employees´ experiences of the change process.Method: The empirical material was collected throw interviews with the employees who have taken part in the change process. Even the leader of the project has been interviewed.Results: We have distinguished five central aspects in the change process. These are information/communication and understanding, the project leader, teamwork, timeaspect/reflexion and the leadership.

Syfte: Syftet med f?religgande studie ?r att bidra med kunskap om hur l?rare i G?teborg hanterar misstankar om v?ldsutsatta barn, vilket kan ge en ?kad f?rst?else kring vilka resurser som ?r betydelsefulla f?r l?rare i arbetet. Det specifika syftet ?r unders?ka vilka k?nslor och tankar som uppst?r bland l?rare vid misstankar om v?ldsutsatta barn. Teori: Teorierna som vi valt att analysera materialet utifr?n ?r emotion management, emotional labour, feeling rules och communities of coping. Metod: Studien har genomf?rts med en kvalitativ metod. Vi genomf?rde semistrukturerade intervjuer med sju l?rare verksamma i l?g- och mellanstadiet i G?teborg stad f?r att unders?ka vilka k?nslor och tankar som uppst?r hos dem vid misstankar om v?ldsutsatta barn. Resultat: Huvudresultaten av studien ?r att l?rare anv?nder sig av emotionella strategier vid misstankar om v?ldsutsatta barn.

Purpose: The purpose of this studie is to map and describe the marketing strategies of professional sport organizations and examine in what extent and how they apply the 7P?s of the Marketing mix.Method: We have used an abductive approach in this study. The research was conducted as a two case study, the studied objects are AIK Ishockey AB and Djurgården Hockey AB. A qualitative method has been used. The empirical content was collected by triangulation in form of interviews, telephone interviews, studie of webpages and participating observation.

This thesis concerns how local governments use the concept sustainable development, and what the concept means. The concept of Agenda 21 and local Agenda 21 will also be discussed in this essay, because it's an instrument for local governments to specify their work towards sustainable development. I have interviewed civil servants in leading positions in the municipalities? work with environmental questions and sustainable development. In the choice of method for this thesis, I use the qualitative method and for the interviews I chose the ?semi structure way of interviewing?.This thesis shows that local governments? implementation of sustainable development and Agenda 21 differ between the municipalities.

Syfte: Studien syftar till att öka förståelse för hur reformen Hälsoval Skåne har påverkat såväl offentliga vårdenheter som privata aktörer och härigenom lyfta fram olika problematiska aspekter som upplevts. Metod: Kvalitativ metod, fallstudie. Empirisk analys: Studien visar bland annat på att det krävs en överrensstämmelse mellan de interna och externa faktorerna. Studien visar även att företagen inte kan forma sin strategi fritt utan att vissa faktorer måste tas i beaktande vilket går i linje med strategic fit och the design school. Vidare har även ett first mover advantage identifierats vilket i sin tur skapat barriärer likt de Porter beskriver i How competetive forces shape strategy. Ekonomiska aspekter har även identifierats vilka är av stor vikt för att överleva i hälsovalet men även olikheter beträffande konkurrenssituationen visar sin inverkan. Slutsatser: De aspekter som bland annat kan tänkas vara avgörande är företagets ekonomiska styrka samt omfattning av annan vårdverksamhet. Vidare visade det sig att uppstarten av Hälosval Skåne gav upphov till fördelar för de aktörer som var med från början..

The globalization of today?s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global market, consumers are still individuals. Consumers may have different perceptions and ideas about products, their functions and usage.

Fetma ökar världen över och likaså gör antalet gastric bypass- operationer. Syftet med en gastric bypass- operation är att åstadkomma en viktminskning genom en förminskning av magsäcken, vilket resulterar i minskad hungerkänsla och reducerat matintag. Ett centralt mål inom överviktskirurgi är en ökad livskvalité. Det är därför betydelsefullt att se behandlingen som en helhet och att inte iaktta viktminskning som den enda betydande faktorn.Syftet i denna studie var att beskriva hur personer som genomgår en gastric bypass-operation hanterar situationen före och efter operationen. Studien är induktiv och utgår ifrån en kvalitativ ansats och baseras på en manifest analys utifrån textens innehåll ur sex bloggar skrivna av personer som genomgått en gastric bypass-operation.

Background and Problem definition: Atypical employment is something that has becomeincreasingly common in recent decades, these are defined as positions where no relationship is of thetraditional type in which the employee has a long term relationship with the employer and where hecarries out his work at the premises of the employer. These atypical employments can take variousforms, it can be fixed term contracts, project work or jobs in employment agencies and so on. Thestaffing sector in Sweden has grown rapidly since the 90s, and since international research shows thatthe three-way relationship arising from the use of staffing agencies may lead to challenges in differentparts of HRM, we have chosen to study this topic.Aim: The purpose of this paper is to describe and understand how HRM is handled in atypicalemployment relationships.Method: The epistemological starting point for this work is hermeneutics, as a result of this theresearch approach is qualitative and inspired by abduction. The authors have chosen to carry out thework as a case study of three primary cases, each one consisting of an employment agency, a clientorganization and an employee. The analysis is based on the hermeneutics principles of interpretationand concentration of meaning.Results: What emerged as central to how HRM is handled are the interdependencies that existbetween the business environment and the strategies of the firm, how they affect different parts ofHRM and how participation and liminality have an impact on the three-way relationship.Keywords: HRM, atypical employment, staffing agencies, three-way relationship and strategy..

This thesis describes how social work language practice circulates around the implementation process of an evidence based structured assessment tool – Savry. The purpose is to examine and understand the social workers language practice in a working group that uses this structured assessment tool in their work with youth. The purpose is also to look for dimensions of identity in terms of discourse. The ontological viewpoint is post-structuralism where language is in focus. The theoretical framework is discourse theory based upon the work of Ernesto Laclau and Chantal Mouffe.

Syfte: Att undersöka vad personer med cancer skriver i bloggar om sina upplevelser av sin sjukdomssituation och sitt bloggande. Metod: Deskriptiv kvalitativ studie omfattande tio bloggar. Strategiskt och maximalt varierat urval gällande kön, ålder, cancerdiagnos samt bot­barhet. Bloggsökning genom­fördes i sökmotorn Google. Datainsamling skedde med egenutvecklad granskningsguide omfattande två huvudfrågor med delfrågor.

Syfte: Syftet med litteraturstudien var att beskriva hur sjuksköterskor upplevde omvårdanden av patienter med psykos inom psykiatrisk öppen- samt slutenvård. Bakgrund: Allmänheten har än idag en negativ och felaktig bild av psykisk sjukdom samt psykiatrisk vård. Att vårda personer med psykos skiljer sig från arbetet med somatiska sjukdomar. Metod: En litteraturstudie genomfördes vilken baserades vetenskapliga artiklar som sökts i databaserna Cinahl och PsykInfo. Resultat: Omvårdnaden av patienter med psykos upplevdes som oförutsägbart vilket krävde ständig beredskap och mycket tålamod.