The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..

The fact that Sweden has changed from a homogeneous to a heterogeneous culture with multiculturalism as key word requires an intercultural approach in the community and school. The purpose of this study was to examine how teachers of maternal languages experience their teaching in school and what resources they have available from their employer and the municipality. What methods do the teachers in maternal languages use in their teaching at school and what resources do they have to their disposal? How do teachers in maternal languages use the perspective of intercultural education in their teaching and how do the teachers look on their future role in the Swedish school. To achieve this I have chosen the method to make depth interviews with 6 teachers of maternal languages and compare and relate the result to the theories about interculturality and the circle model, to official curricula and to existing literature in this subject.Teachers of maternal languages are very spread out, they work in several schools and sometimes even in different municipalities, during the same week.

The number of persons with problems of abuse or addiction seeking care has increased during the last years in Sweden. Recent international studies show stigmatizing attitudes among nursing staff, which affect the treatment and care negatively. The purpose of this study was to describe experiences among nursing staff of treating persons with problems of abuse or addiction at an emergency department. The participants were six nurses and one assistant nurse who worked at an emergency department. The interviews were analyzed through qualitative content analysis.

This bachelor thesis focuses on metropolitan morning newspapers in Sweden and their relationship with advertisers. Various forces in society have led tochanges in partnerships between metropolitan newspapers and advertisers, which have previously only had small amounts of data. In these particularnewspapers, it is common to find editorial advertisement supplements. The reason these supplements are included, their benefits and how they can affect the paper?s credibility have not previously been investigated.I have researched how the changed collaborations between the metropolitan morning newspapers and advertisers look today; including the contact, powerand dependence they have on one another.

This degree project contains a summary of all existing patents dealing with roller hemmingdevices to provide the client with a basis to develop its own roller hemming devicewithout infringing on existing patent. It also aims to describe all the patents on operationand function and provide a review of patents and give a proposal to a new roller hemmingdevice. The project is carried out in cooperation with Epsilon Industrikonstruktioner AB..

Syftet med denna studie var att beskriva partnerns upplevelser att leva med en kvinna som fått bröstcancer. I litteraturstudien analyserades elva vetenskapliga studier med ett inifrånperspektiv, vilket resulterade i fyra kategorier: Att uppleva förändringar på sexualitet, intimitet och kommunikation; Att uppleva förändrad rollfördelning i hemmet; Att uppleva stöd från religion, omgivningen och att vara ett stöd för sin hustru; Att känna frustration, förtvivlan och oro inför framtiden. Resultatet visade att partnern upplevde förändringar i sin relation, framförallt i kommunikationen med sin hustru och i sexualiteten. Resultatet visade också på att partnern behöver stöd från vänner och familj. En slutats visar på att det inte bara kvinnan som behöver stöd och hjälp under sjukdomstiden utan också deras partner.

Vår uppsats syftar till att studera förutsättningarna för ett nätverkssamarbete mellan Helsingborg och Helsingör i konferensbranschen och om en destination kan vinna på ett konferensamarbete. Kärnan i uppsatsen utgörs av en studie av konferensaktörer i Helsingborg och Helsingör..

Syftet med den här kvalitativa studien var att få en bild av hur vuxna skilsmässobarn upplever att deras personliga utveckling, relationer till föräldrar och kärleksrelationer med partners, påverkats av föräldrarnas skilsmässa. Studien bestod av åtta självvalda kvinnor mellan 25 och 43 år, som upplevt en skilsmässa mellan föräldrarna under barndomen. Halvstrukturerande intervjuer genomfördes och analyserades med hjälp av Grounded Theory metoden. Tre deskriptiva kategorier grundades i datan; föräldraband, personlig utveckling och vacklande perspektiv. Tillsammans bygger de upp kärnkategorin ?Ambivalens i relationer?.

On three occasions, in 1973, 1993 and 2005, Swedish parliament and government has resolved to integrate the, previously independent, foreign offices beloning to the Swedish International Development Cooperation Agency (Sida) with the Swedish embassies. The implemenation of the integrationreform has however been a lengthy process. This thesis adresses two main issues: how has the integrationreform been able to remain a viable recipe for organizational change over time and why has the integrationprocess taken so long? Lastly I assess the possibility for effective implementation following the decision 2005.Based on New Institutionalism I conducted an historical analysis of the integrationprocess to explore the conditions for reform. My results indicate that the integrationreform primarly suited the interests of the Ministry for Foreign Affairs, making the Foreign Serivce more effective and clarifying the Ministry's responsibilty for Swedish development cooperation policy.

Information technology and globalization has led to an increasing competition and service production has been more and more independent of locations. This has made a market of outsourced telephone costumer service possible. Due to high establishment the market has been saturated and with that price has sunk. Customer companies have the last few years got more negative to outsourcing of their telephone customer service as they through operating the customer service internally want to get closer to their customers.In the empirical study the writers try to figure out which companies the callcenters should try to aim towards to get long and profitable cooperation. This will be done through deducing guiding principles from theories about how different factors around companies costumer service should look like.

De allra flesta fastighetsmäklare i Sverige arbetar med provisionslön. Syftet med det här arbetet är därför att förhoppningsvis skapa en diskussion i fastighetsmäklarbranschen om det är nödvändigt med provisionslön. Vi har intervjuat sex fastighetsmäklare och bland annat kommit fram till att det är dags för en förändring i fastighetsmäklarbranschen och att det bör föras en gemensam diskussion om lönesättningen..

The specific task of this thesis is to illustrate the complexity of a cooperation between civilian and military entities by examining Provincial Reconstruction Teams (PRTs) and their role as an actor among others in the field in a war-torn Afghanistan.By using counterinsurgency strategy as an analytical framework it has been possible to examine the civilian and military contexts closer. Underlying structures concerning the norms and interpretation of reality of the PRTs has been partly revealed. Studies of the PRTs as one significant bearers of "the comprehensive approach", which includes a holistic approach regarding the use of civilian and military capabilities, new conclusions can be drawn on whether a general civil-military approach can be a part of the solution for current and future conflicts. Based on the counterinsurgency strategy, the author has identified three themes as bearing and thus appears through the thesis as a foundation. These are Coordination, Development and Security.

Arms trade is a multi-faced issue, it can increase the state's economic revenue; however also endanger the human security. The European Union's member state United Kingdom is one of the five largest arms traders in the world. The EU promotes human security in its work, especially in the union's development policies. These circumstances address the main question of the study: is there a contradiction between the UK's arms trade and the EU development policies. The objective of this study is to research the stately weapon use in three of the UK's trading partners, and how it could affect the EU development policies.

Body image in women with breastcancerBreast cancer is the second most common form of cancer in Sweden today. To get a breast cancer diagnose can be a traumatic experience for many women. It´s difficult to forsee how these women are going to control their situation. When a breast has to be removed because of cancer, the women has to adjust to changes in both physical and phychological aspects. The aim of this study was to elucidate body image in women with breast cancer after a mastectomy.

This report is based on a thesis that was carried out during spring 2012. The report covers the development of a preliminary study to Performance Sk8. The purpose of the study is to facilitate and contribute inspiration to Performance Sk8 to run an automation project to bring home their production to Sweden from China. The reason is to gain a greater ability to control quality, produce smaller batches and reduce the cycle time to reduce costs.The goal is that the preliminary study shall meet the requirements and wishes Performance Sk8 and other partners defined. The pre study will contain different cost proposals for the automation of selected process and serve as a basis for procurement of the equipment.The pre study has resulted in some proposed solutions to the various steps required to automate Performance Sk8 ?s production.