The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to Convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product.

The purpose of this thesis is to discuss how a Swedish public library approaches their costumers. I will show how a library interacts with their costumers compared to a business, which has a different economic work frame, a building materials supplier. My aim is to pinpoint differences and explore new methods for the library in order to improve their service.The theoretical frame of the thesis is based on Richard Norman's notion the Moment of truth. The moment of truth is the moment when a business has to Convince their customer that they offer both the product, proficiency and service that the customer needs. Service encounters at two organizations have been observed and their differences and similarities compared.

The purpose of this study was to investigate the problems of building a new region in the Southeast part of Sweden. The idea of a big south Swedish region is brand new; no former studies in this area have been done before. The main analytical focus of this study is legitimacy, identity and democratic credentials. The study has been carried out by interviews with several leaders in organizations working with the collaborations of the smaller regions in to the big region. The method of this study has been a single-case study and dialogue interviews.

Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to Convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial.

Unit testing is a type of testing technique which is becoming quite fashionable to the developers and companies that are in the business of creating and managing software. Alas there are seldom any concrete data to support the positive claims of the authors in unit testing methodology books. These claims are instead based on empirical studies and the experience of the authors. The problem that arises from this situation is that it becomes problematic for managers and also the developers themselves to Convince both customers and their own management to use this type of testing as there is no exact return of investment model. This essay examines this problem from two points, the first point is from the literature itself and interviews conducted with a number of developers at a software company located in Umea, Sweden.

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and Convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

In order to Convince, one must know which arguments are most suitable for the specific situation. But even if you think you know how others will react to your arguments, you may be wrong. Therefore, the purpose of this paper is to find out a way of examining to what extent informative text take account to the subjective views of their addressees. The theoretical framework is Blitzer's theory of the rhetorical situation, pragmatic theory of speech acts and their presuppositions, Burk´s theory of consubstantiality and phenomenographic theory of subjective perceptions. Methodologically, phenomenography has also been used as a guideline for selecting informants, collecting data and processing the interviews.

In this essay I examine how identity is created in William S. Burroughs two early novels Junky andQueer. The theoretic starting points are Lacans psychoanlytic concepts ?ideal ego?, ?egoideal? and the ?superego? and also queertheory as presented by Tiina Rosenberg in her book Queerfeministisk agenda.The examination contains an analysis of how Burroughs creates identity in both Junky and Queer with main focus on the second novel. I look at how the desire in the maincharacter Lee is described and what the desire is aimed at.

The Swedish government has made the decision to transform the talking book system from an analogue system to a digital system called DAISY by the end of 2004. The purpose of this Masters thesis is to examine how public libraries are affected by this system change. This is carried out by studying the current situation in public libraries concerning the transition to DAISY. This qualitative oriented study is primarily based on interviews with four librarians and three library managers at six public libraries. Management by objectives is here seen as a suitably theoretical framework since public municipal libraries are partly regulated by the governments goals and laws.

  Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to Convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.Material/Method: Quantitative content analysisMain results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama.

In this study the book talk is examined as a communicative act with a purpose to Convince according to an under-lying intention to promote reading. I follow the book talk?s way from an idea of the book talker (and the library) to the reception of the audience, with the aim to understand how to talk about books in an engaging manner. More specifically, the rhetorical situation and the purpose of a book talk, the performance and the means to arouse and retain interest in the book talk as a speech and in the books themselves are examined and the impact of the book talk on the audience.The empirical material consists of observations of two different book talks (both directed to children) and interviews with the two different book talking librarians and a few of the children from the audiences to both book talks. The theoretical framework consists of rhetorical theories from both antique and modern times and I perform a rhetorical analysis of both book talks.

Abstract                ?Due diligence - A resource demanding process?Date:                     June 8th 2012Level:                    Master thesis in business economics, 15 ECTSInstitution:           School of Sustainable development of society and technology, Mälardalen UniversityAuthors:                Erdinc Kirik                                  Pär Matsson                               11th January 1987                      31th May 1985Title:                      Due diligence - A resource demanding processTutor:                     Staffan BoströmKeywords:             Due diligence, the acquisition process, acquisitions, business valuationResearchquestions:              What are the main factors that Bank X, Nordea and Almi is focused on an examination of a due diligence for an acquisition, focusing on private limited companies?Does the approach between the various banks and Almi differ?Purpose:                The purpose of this paper is to create a checklist for private limited companies to use in the context of application for fundingMethod:                 The study was based on a qualitative study, based on primary data in terms of interviews in the subject of due diligence. Secondary data used in the study consisted of relevant literature and scientific articles.Conclusion:            The study showed that the respondents in general focuses on the same areas within Due diligence. The most important point which the respondents agreed on was profitability and repayment capacity. In overall, all elements in a Due diligence process that has an impact on profitability is important to examine.

The purpose of this Master?s Degree is to identify and understand different techniques of argumentation in written texts originating from the religious movement Jehovah's Witnesses. The purpose is also to contribute with a theoretical and methodological framework for other scholars. The focal point of the thesis is sexuality and how the authors of the texts try to Convince the members to follow the movements' doctrines in this regard. I use a modified version of the well-established grounded theory method.

Our aim is to create a greater understanding for how Växjö Municipality is working with their vision, strategy and brand, and also how it is perceived by the business sector. This understanding will help us to highlight success factors and pitfalls that exist in the creation, implementation, and maintenance of a municipality?s identity, image and profile to Convince the business sector to follow.Methodology: We have been using an abductive and qualitative research-method in which semi-structured interviews have been the basis of our empirical material. We had interviews with three employees, a communication manager and the mayor at Växjö Municipality as well as four organizations and two companies with sustainable focus. We did this to get different perspectives and thereby get a greater understanding.Analysis & conclusion: We have been able to identify both success factors and pitfalls in Växjö Municipality's strategic sustainability work.

Engblom, Gustav (2009) De nya riksdagspartierna och den politiska dagordningen ?The new parilament parties and the political agenda.?1988 and 1991 the swedish parties Miljöpartiet, Ny demokrati and Kristdemokratiska samlingspartiet made it over the 4 percent threshold and successfully entered the Swedish parliament. Sweden was once described as one of the most stable political systems in the world, but the parliament elections of 1988 and 1991 showed that Sweden was no exception from the growing instability in west democratic political systems.The stability and instability that followed in the west democratic political systems is believed to be explained by the political parties? efforts to adjust to changes in their political environment. This has lead them to cartelize and the cartel party is believed to prefer stability over triumph for various reasons.The established political parties are believed to be able to manipulate the political agenda in such a way that political topics that would have caused great turbulence in the political system, if debated, are kept away from the political agenda.