PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

The purpose of this Masters thesis is to examine the discourses of concepts related to diversity and ethnicity in Swedish cultural policy. It focuses on how the society is presented in different contexts and how people with a different ethnic origin than the majority, are represented in the cultural policy of the Swedish State. The study is restricted to concern immigrants. Six governmental cultural policy documents, reaching over a time period of eight years 1995-2003 are examined as follows: Which key terms are used in the presentations? Which contexts and discourses can be distinguished? Have the discourses changed over the time period examined, and if so, how? The theoretical starting point in the thesis is the discourse perspective of Laclau and Mouffe.

Background: Fibromyalgia is a psychosomatic disease that emerges without any known cause. For a long time, it has been believed to be a part of the menopause. Between 0,7 and 4,8 % of the women in Scandinavia are diagnosed. The most obvious symptom is pain. Aim: The aim with the literature review was to describe how women with fibromyalgia experience their lifesituation.

Pets like dogs and cats have a considerable importance for humans and research demonstrate a variety of positive economic and social effects in society due to our pet companions. The presences of pets are increasing on a global scale with correlation to economic development in low- and middle income countries. For example dogs have doubled in India over a five year period. The feed industry for dogs and cats is also the fastest growing sector in the food industry and certain pets have a significant animal protein intake which, depending on the choice of resources may provide a high ecological footprint. Examples of environmental effects with distribution and manufacturing of pet food are increased greenhouse gas emissions, waste, use of water and energy.

This essay aims to map the ideas behind the Swedish cultural reform called Kultursamverkansmodellen, and how the ideas are forming a discourse. Furthermore it examines the social praxis on the three levels that constitutes the model. The three levels are the state, the region and culture creators/civil society. This is a qualitative study based on primary and secondary sources collected on the three levels. The theoretical frame of reference is based on institutional theory, on Michel Foucault?s lecture on The Discourse of Language, and on New Public Management.

This paper investigates the autobiography of Damien Echols. The autobiographical subject, Echols, depicts his life as a marginalized youth during the nineteen seventies and nineteen eighties in Arkansas, USA. It also explores the years that Echols spent on Death Row after having been arrested along with two other youths for the murder of three eight-year-old boys; a crime all three of the accused denied having committed. In 2011, after eighteen years of incarceration, the three now grown up men were released from prison. The author of this paper discusses biography and especially autobiography as a genre and explores to what extent memories represent the actual life the autobiographical subject, Echols, has lived and if memories are or can be truthful.

Syftet med denna studie är att försöka uppmärksamma några lärares arbete med elever med AD/HD-problematik i en grundskola i Stockholms förort. Ungefär en av åtta elever som börjar skolan i Sverige har dessa symptom (Gillberg, 1996). Vi har valt att undersöka vilka pedagogiska strategier lärarna på skolan använder sig av med barn med dessa svårigheter i sin undervisning och i sitt bemötande. Vi har även valt att undersöka hur dessa lärare utformat klassrumsmiljön för att eleven på bästa sätt ska anpassas till den pedagogiska verksamheten samt tagit reda på vilken hjälp lärarna får från skolan i form av extra resurser. Vi har gjort en kvalitativ studie där vi intervjuat klasslärare, rektor och specialpedagog och sedan jämfört informationen från våra informanter med tidigare forskning och litteratur.

The purpose of this Masters thesis is to investigate what attributes were used in story-time activities, why attributes were used in story-time activities and what functions they have. The study is based on qualitative methods in the form of a literature studies, observations and interviews. The interviews were undertaken with two storytellers from the same public library. The story-time activities were adapted for children from three to six years of age. The study suggested that there was a connection between story-time activities and a social and cultural perspective.

There is an ongoing discussion in Sweden about child perspective and child?s perspective.The municipalities? family law units are required to include these perspectives in their investigations. But how do they affect the outcome of custody investigations? This essay addresses that issue. I have looked at how much say children have and how much they participate in their custody investigations.

AbstractA general store is a grocery store that is located in the countryside. In today's modern society, it is difficult for general stores to compete with the supermarkets and discounters in terms of price and supply. The purpose of this thesis is to create an understanding of both the rural merchants and its customers? perspective on a well-­?functioning general store. We have conducted a case study of three general stores where we interviewed the merchants about how they do to please their customers? needs and identify key elements of a well-­?functioning general store.

This report is a part of the process of enhanced cooperation between fire rescue services in the region of North West Scania. The aim of the report is to study and analyze how the fire rescue service should be structured, in terms of rescue units and personnel, if no account is to be taking to the current organization. Two types of accident are considered in the report, traffic accidents and building fires. These are more affected by decreased response time than other accidents. Several suggested organizations are presented and they are evaluated with the computer program REP.

The project has been provided by Zenit design group and the goal for this project was tomanufacture and perform tests of a prototype that supersaturates water in a continuous flow ofwater. The project has involved finding and sorting out relevant data in scientific papers, books,communication with foreign manufactures and other platforms for information.The project has resulted in manufacturing of a test rig and an oxygen infuser based onmembrane technology. The test rigs purpose was to perform tests on oxygen infusers fordifferent comparison test and performance benchmarks in a in a laboratory provided by Zenit.The project led to satisfying results using the oxygen infuser manufactured by the authors withcomparable levels of saturation to the reference infuser.The theory behind this project is based on medical research, belonging terms will be explainedbut the authors have chosen to delimit the project from the medical area. The reason for this islack of knowledge in this area and its irrelevance to the mechanical engineering education insuch..

The purpose of this paper is to examine the narrative in You are a bad man, mr Gum! to be able to understand and explain the intermedial aspects of the work. I assume an intermedial, narratological and reception theory perspective in my analysis. The method of close reading is used combined with a reader-oriented perspective. I examine the medial aspects of the chosen work through the pictures, the text, and the iconicity of the typographical pattern of the text. To reach my goal, the following questions are dealt with: What is the character of the narration? How do the various media interact in the production of meaning? What is the relationship between the text and the implicit reader? What is the narratological difference between reading the book aloud and silently? The theoretical framework f the paper consists of narratological and intermedial theories.

The increased specialisation and complexity in products and services has created the need for Swedish companies to focus more on their core businesses. This has resulted in them opting to buy services and products that lie outside of their core business from consultancy businesses or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk of offering the same services as their competitors and communicate values that the customers either do not understand or experience as value adding.

In this essay I analyze the meaning of the concepts home and at home and the feeling of coming home. What is a home and what different interpretations are there regarding the concepts of home and being at home? What kinds of feelings are aroused by coming home? The world we live in offers great opportunities to travel, which in itself creates a perspective on the meanings of the concepts. The world we live in also forces people to move from their homes, families and countries due to various reasons, which creates various problems and a certain urgency concerning the concepts. I describe basic terms concerning the concepts, both regarding concrete definitions and more abstract notions, and then compare them with my own reflections.         Based on my writing project Coming home I discuss these questions in various ways.