This study explores how consumers' attitudes and intentions-to-buy towards an atypical product can be influenced by the presentation of the product and consumers shopping goals. Moreover, another product, which was shown together with the atypical piece, was analyzed in order to investigate context effects. The aim of the study is to provide insights into a rather unexplored subject and help retailers in presenting their assortment in a way which will create a better perception and intention-to-buy towards the assortment. The study was conducted with the help of two studies, the first one aimed to find an atypical item and to see how attitudes could be affected by differences in presentation by comparing it with a typical item within the same category. The second study used the identified atypical piece in order to see the how attitude and intention-to-buy could be altered by presentation and consumer shopping goals.

  The study aims to gain a better understanding and explore how a selected group (receivers) perceive two elected advertising images from Indiska and Vila and then compare their opinions to what Indiska and Vila themselves want to communicate. We base the study on theories of encoding / decoding, which deals with how the companies charge their advertising images with values and how recipients decodes these values.A qualitative study was carried out based on analytical induction (planning, collection and analysis). Through the analytical method of induction, we created categories based on the collected data and put them in relation to each other. The result showed that the overall impression of the images' and the context are of great importance for how our respondents perceive the advertising images. The overall impressions convey emotion that reinforces the expression and the message.

A geographical position and its social, cultural and political context as well as climate and specific physical characteristics define the scope for a landscape design project. This has become clearer for us in our master project where we have made a Design Program for the outdoor environment of Wollo University in Dessie, Ethiopia and analysed and reflected on the work and process. The aim for the project has been to design an attractive and functional outdoor environment for the Campus, based on the inventories and the needs and wishes of clients and users. But, the aim has also been for us as landscape architect students to gain a greater knowledge about landscape architecture and the design process by position ourselves outside our usual context. The method has been open and seeking where the site, literature studies, dialogues with people and our own experiences from the field study in Ethiopia has influenced the work. Wollo University is situated 400 kilometers north of Addis Ababa, in a mountainous landscape. It faces problems of heavy rainfall during the summer, soil erosion, a lack of essential facilities, and is still a construction site with empty spaces in-between buildings and infrastructure.

Radio Frequency Identification, RFID, is a convenient way to enable contactless identification which does not require any physical nor optical contact. As with any radio-based communication the signal can be intercepted, thus making the technology vulnerable to several kinds of attacks. Interception of communication is not the only threat. Since RFID tags might contain personal information or information that will grant the owner access to secure areas, skimming and spoofing attacks are also major threats against this technology. In this thesis report,  the perspective of an adversary is portrayed in an RFID-enabled environment by presenting where RFID is used and how it could be abused.

This thesis discusses main problems associated with dictionary-based Cross-Language Information Retrieval as lexical and translational ambiguity of query terms, translation of compounds and phrases, dictionary limitation. The purpose of the study is to investigate how query structure influences the effectiveness of CLIR regarding performance of three query types: original query, unstructured query and structured query. Query structuring refers to the application of #syn-operator to group query terms. The study comprises an experiment that was performed in the InQuery IR system with TrecUta database that contains 550,000 news articles from different American newspapers. 24 topics were used for the experiment.

In recent decades, project based work form has taken a dominant role of work for many companies. Developments in the field have progressed rapidly and research has contributed to more efficient working practices. This study describes the elements that a project manager should keep in mind when he leads a project without actually being physically present, complex factors occurred and the basic approach to encounter them. The aim of this report is to examine factors that arise in the context of coordination at a distance and how companies, in their daily work, surpass these obstacles. The study does not include cultural differences, time zone differences and language differences, all very common in project management at distance.

My study was conducted to provide a deeper understanding of the identity of employee soldiers in the armed forces and their experience of their role in the military context. To describe and identify the soldier's identity formation, values and norms working in group processes are taken into account. As the individual identifies her or himself whit the group, the various phenomena as hostility to other military groups arise. The individuals weld together with other group members to form strong normative relationships within the group. Through a qualitative research approach eight soldiers in a regiment in western Sweden were interviewed, four of them were group executives or deputy group leaders and others were ordinary soldiers.

The main purpose of this Master?s thesis is to explore university librarians? thoughts about the future. The analytical focus is thus on the librarians? representations of the future. The theoretical framework used is narrative theory with a social constructionist viewpoint.

The aim of this paper is to examine the actualities of Information Practicefor single women whose parentage has been made possible through assistedreproduction, which places these parents in a norm-breaking position.Study issues related to parents? perceptions of information needs areinvestigated, as is the process of information retrieval and library usageas well as the obstacles and opportunities facing parents in search ofinformation related to their own family constellation. To this end, theoriesby Tom Wilson, Reijo Savolainen and Elfreda A. Chatman have been usedas a model of selection. Empirical data have been gathered from interviewswith eight single women, whose parentage has been made possible throughartificial insemination or IVF with sperm from an open or anonymousdonor.

The concept of corporate social responsibility (CSR) has lately gained popularity throughout the globalized world. Swedish retail industry is no exception. Though increased levels of explicitly claimed responsibilities of companies, a number of other facts points out a development that contradicts this trend. Labour conditions and forms of employment is substantially retrograding, with an increased level of insecurity characterizing the Swedish retail labour market. At the same time, almost all Swedish retail companies explicitly state claims on social responsibility.

This study aims to examine play as a phenomena from a phenomenological approach. This I do by discussing a dominant approach to play, an perspective which is reproduced in the context of pre-school and in where the play and learning is in single focus. Using alternative perspective on play, mainly by Gadamer and Bakthtins philosophical thoughts about the feast or the carnival, contents differ significantly from educational or developmental psychology perspectives. I open up for an understanding of what play as ontology can be understood as, and thereby enable second readings. I illustrate this thought by an empirical example from a pre-school context which where created alongside with the children in the study.

The purpose of this thesis is to examine which factors influence librarians selection of electronic information sources, and to investigate whether librarians use of search strategies and search tactics changes depending on which information source they use. The electronic information sources are: online databases, Online Public Access Catalogues OPAC, World Wide Web, and CD-ROM databases. The theoretical framework is based on step 3 Select a source and step 4 Formulate a Query in Marchioninis information seeking model. The search strategies are divided into two categories: analytical and browsing strategies. In order to supplement the theoretical framework with empirical facts, 8 librarians were interviewed.