Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

The authors were curious and asked themselves if teachers are aware of the base of their teaching in various teaching situations. Are teachers at all capable of expressing that in words? One of the reasons that the authors chose the particular issue was because they think teachers have the task to satisfy the needs of all students and therefore they found it interesting to study how various teachers act. The purpose of the study is to observe teachers didactical awareness, and how it can be added to their intentions and actions, as in how they speak about their teaching and how they act in various teaching situations. Methods used in the study were observations and qualitative interviews.

This study explores how consumers' attitudes and intentions-to-buy towards an atypical product can be influenced by the presentation of the product and consumers shopping goals. Moreover, another product, which was shown together with the atypical piece, was analyzed in order to investigate context effects. The aim of the study is to provide insights into a rather unexplored subject and help retailers in presenting their assortment in a way which will create a better perception and intention-to-buy towards the assortment. The study was conducted with the help of two studies, the first one aimed to find an atypical item and to see how attitudes could be affected by differences in presentation by comparing it with a typical item within the same category. The second study used the identified atypical piece in order to see the how attitude and intention-to-buy could be altered by presentation and consumer shopping goals.

The concept of corporate social responsibility (CSR) has lately gained popularity throughout the globalized world. Swedish retail industry is no exception. Though increased levels of explicitly claimed responsibilities of companies, a number of other facts points out a development that contradicts this trend. Labour conditions and forms of employment is substantially retrograding, with an increased level of insecurity characterizing the Swedish retail labour market. At the same time, almost all Swedish retail companies explicitly state claims on social responsibility.

The purpose of this Master?s thesis is to investigate a few economy students? perceptions of user education connected to essay work, focusing on aspects of information literacy of importance to the studies and the role of the user education in this context. The study was conducted with a qualitative approach. Five economy students were interviewed regarding their experiences of working with information, their perceptions of user education and its impact on their essay work. The interviews were transcribed and analysed with Bruce?s (1997) relational model of information literacy.

This study aims to examine play as a phenomena from a phenomenological approach. This I do by discussing a dominant approach to play, an perspective which is reproduced in the context of pre-school and in where the play and learning is in single focus. Using alternative perspective on play, mainly by Gadamer and Bakthtins philosophical thoughts about the feast or the carnival, contents differ significantly from educational or developmental psychology perspectives. I open up for an understanding of what play as ontology can be understood as, and thereby enable second readings. I illustrate this thought by an empirical example from a pre-school context which where created alongside with the children in the study.

This study looks at the uses of the temple metaphor in 1 Cor 3:16-17 and 6:19 inlight of the so-called New Perspective on Paul. The aim of the study is to determine if one's interpretation may be dependent on whether the background material for the temple is taken from the Jewish or Greek-Roman world. The study looks at how the terms temple and holiness were generally understood in those contexts, and if the textual context related to the temple metaphor is dependent on a Jewish or Greek-Roman temple. The results of the study shows that while the terms temple and holiness were more or less equivalent in both contexts, a rhetorical analyze of the textual context of the temple metaphor in 3:16-17 is dependent on Greek-Roman temples, such as those in Corinth..

AbstractTitle: A fair representation? A comparative study of the morning program guests and the context in which they are involved. Author: Hanna Brandt Parkvall & Adam So?derblom Tutor: Anne-Marie Morhed Purpose: This study aimed to investigate and compare the guests and the context in which they are involved, in the morning programs Gomorron Sverige on SVT1 and Nyhetsmorgon on TV4. The thesis is based on three questions that examine how representative the invited guests are in proportion to the country?s population, the subjects that occupy the most space and the types of guests that discuss these topics in the programs.

The purpose of this study is to investigate what knowledge children in preschool have about recycling, and to examine how teachers work with environmental efforts to increase children's understanding of environment and sustainable development. And if there is differs between the two preschool classes, one of which has a environmental profile. The study is based on qualitative semi-structured interview methods of teachers and children, and observation of the children during a sorting exercise with a number of garbage objects. The result shows that teachers in the environment profiled preschool spend more time per week on work related to environmental and natural issues and worked more thematic. Similarity between this preschool classes is that the use of outdoor education to get into environmental awareness.

Today's society is characterized by constant changes. In order to adapt to the development, organizations must continuously come up with innovations and invest in new projects. As a result, the responsibility of organizations' leaders has increased. Parallel with this development, more and more firms incorporate mindfulness in the organizations, and many managers choose to practice mindfulness themselves. This case study is based on interviews with business leaders that have completed a course in mindfulness.

In 2011, the new upper secondary school curriculum Lgy 11 set out to distinguish the characteristics of the two subjects Swedish and Swedish as a second language. This thesis analyzes the consequences, or rather the underlying premises for such a characterization with the contradictory ideologies of the multicultural society as a point of departure. Using theories of cultural and linguistic hegemony, the thesis applies an ideological critique to the comparative text analysis of the two curriculums. The aim is to reveal the underlying assumptions of the two student bases as representatives of the majority society and the minorities. The results show that the characterizations of the two subjects are dominantly made along the line of the multicultural experience versus linguistic and cultural heritage.

This master?s thesis investigates the technology and security awareness associated with wireless networks (WLAN). It has been stated by the media and theories that many wireless networks are unprotected. This has sparked an interest to investigate the phenomenon in the Jonkoping region. The study is based on the following research questions:- What security weaknesses are present with the WLAN-technology and how can these be avoided?- How does the wireless infrastructure in the Jonkoping region look like?- Why do companies implement the WLAN-technology?- Are the companies aware of the risks involved with WLAN?We conducted this study in three steps; the first step was to hack a wireless network in a controlled environment in order to investigate the weaknesses of the commonly used security measures.

Vår studie, som omfattar sex intervjuer, fokuserar på genusmedvetenhet hos vägledare. På vilket sätt de arbetar med genus i mötet med elever för att vidga perspektiv och på vilket sätt de kan tänka sig att arbeta med att skapa en genusmedvetenhet hos elever i år 4-6. Vårt resultat visar att genusmedvetenhet är ett svårt begrepp som har olika betydelse för vägledarna. Vägledarna menar att de inte arbetar på ett planerat genusmedvetet arbetssätt idag men vi ser att de omedvetet arbetar med genusperspektivet genom olika aktiviteter. I arbetet med elever i år 4-6, vill vägledarna bidra på olika sätt med att vidga elevernas perspektiv gällande självuppfattning, yrken och arbetsmarknad.

This study examines if men and women have different conflict resolution styles in different situations. There are several studies in this area, but the results are contradictive and they don?t take consideration to the context. The study is an explorative, quantitative examine in the form of a self-report questionnaire, where different scenarios are described. These scenarios are based on the parts of the context that this study focuses on; the relationship to the other part, the perception of treatment and the place where the conflict occurs.

This thesis is of an historical nature and deals with two institutions in Bosnia and Hercegovina: waqf and the Library of Gazi Husrev bay. These institutions are placed in a societal context which makes it easier to understand their origins, development and decline. The purpose of this thesis is to describe and analyze the history of the Library of Gazi Husrev bay and its specific characteristics as well as analyze the institution of waqf in a societal context. The questions posed by this thesis are: What is waqf and its meaning? What are its benevolent as well as hostile periods? How did the Library of Gazi Husrev bay and its mission develop? The thesis is limited to waqf in its societal context.