The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

Syfte: Studiens syfte är att studera hur Göteborgs Stads och Staffanstorps kommuns kommunikation har sett ut för att förhindra att en förtroendekris uppstår i samband med Uppdrag gransknings avslöjanden om deras användningav skattepengar. Metod och Material: Textanalys med hjälp av dialogisk analys av transkriberingarna av två avsnitt av Uppdrag granskning och texter publicerade på kommunernas och inblandade bolags hemsidor. Teoretisk utgångspunkt i image repairtheory och situational crisis communication theory. Huvudresultat: Den vanligaste huvudstrategin i denna studie var att minska händelsens anstötlighet. Detta resultat överensstämmer inte med vad aktuell forskning inom området rekommenderar vid den typ av kris som är aktuell för denna studie. .

Syfte: Syftet med denna uppsats är att studera kommunikationen mellan ett varumärke som avsändare och dess kunder som mottagare för att se hur väl varumärkets identitet stämmer överens med dess image, samt om denna överensstämmelse påverkas av kunders olika egenskaper.Teori: Olika teorier kring begreppet varumärke med fokus på Kapferers identitetsprisma.Metod: En kvalitativ undersökningsmetod i form av individuella intervjuer med 26 stycken av NK:s kunder.Slutsatser: Efter att ha genomfört intervjuer med NK:s kunder kan vi dra slutsatsen att deras uppfattning om varumärket endast delvis stämmer överens med företagets avsedda identitet. Resultatet visar också att olika kundegenskaper har en stor betydelse för hur ett varumärke uppfattas och är även i det här fallet anledningen till gapet mellan identiteten och imagen..

Our aim with this study is to investigate whether or not Utbildningsradions - which is a public broadcasting agency - educational programmes reproduce the existing gender patterns of the female and male genders. We have chosen to analyse two educational programmes, Home Farm Twins and Rena rama forntiden.We use a social constructionist theory regarding the construction and reproduction of gender and the method we have chosen to use is a qualitative content analysis to study the educational programmes.Our conclusion is that in the case of Home Farm Twins, it reproduces the current stereotypes that exist in society. Rena rama forntiden on the other hand does not, the program has got a clear gender perspective in regards to its content. Though it can be said that in some ways it does not reflect upon the gender patterns that exist in society today, to a satisfactionary extent.Utbildningsradion does not achieve its policy concerning Home Farm Twins, but on the other hand it shows that in the case of Rena rama forntiden they do own up to the standards regarding cultural diversity and creative aim..

This report discusses the development of lessons based on laborations for middle and high school.The purpose of the project was to research the possibility to affect students' attitude towards physicsthrough well-planned stimulating lessons. The lessons were based on the Light and Lasers OutreachKit, a teaching package made by the organisation Laser Classroom, and have been adapted for physicsin middle and high school. The lessons were developed on a pedagogical and didactical ground andwere improved with surveys and peer and self assessment. The lessons were based on laser light and itsproperties. One lesson covered the topic of single-slit diffraction, while the other treated geometricaloptics.

This report discusses the development of lessons based on laborations for middle and high school.The purpose of the project was to research the possibility to affect students' attitude towards physicsthrough well-planned stimulating lessons. The lessons were based on the Light and Lasers OutreachKit, a teaching package made by the organisation Laser Classroom, and have been adapted for physicsin middle and high school. The lessons were developed on a pedagogical and didactical ground andwere improved with surveys and peer and self assessment. The lessons were based on laser light and itsproperties. One lesson covered the topic of single-slit diffraction, while the other treated geometricaloptics.

The purpose of this study has been to get a deeper insight into how students reason about the textbook and teaching that goes beyond its content. This in order for the teacher to be able to consider and respond to these important attitudes already at the planning stages of such teaching situations. This approach will aid to help students overcome the distrust of things that are not in the textbook.The study shows that students have an attitude of overconfidence to the textbook's reliability. It is considered to be controlled in its content as well as being a reference on the extent of the knowledge content.The general approach to teaching that deviates from textbook structure is that it is welcomed as an interesting feature. However, a questioning attitude soon appears about whether the element will be included in any requirements for knowledge or tests.The following important conclusions can be drawn after this study was carried out:Very clearly communicate the purpose of all education that deviate from the textbook.Inform students about the textbook's deficiencies and the need for supplementing.Accept and respond to students' focus in that grades are the main driving force for the acquisition of knowledge in high school..

This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau?s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act..

The purpose of this study was to examine customer attitudes towards flagship stores and how they perceive them. To ascertain this, and obtain answers to the research questions covering the study's main issues, we decided to turn to the customers who recently visited a flagship store.Our background theory is based upon literature from previous research done on the subject in the form of scientific articles and books. We present the theoretical concept that explains how flagship stores are used as a marketing tool and what impact they have on the new market. These will be helpful in answering our questions when we evaluate our results.!A theoretical framework, consisting of three value dimensions, was used as a support throughout the implementation of the study. These three values; hedonic, practical and social, should give us a better idea of what customers experience and what they value when they visit the flagship stores.!The method used in our investigation is of quantitative form, so that it can be feasible on a large crowd to thus contribute to a quantitative result.

Patients with mental illness experience dissatisfaction with their care due to lack of understanding and ignorance from the nurses. The nurses? approach might influence these patients' experience of their care. The purpose of the literature review was to describe nurses' approach in care of patients with mental illness. The literature review is based on an inductive approach and the result is based on 14 scientific papers, of which eight used a qualitative design and sex used a quantitative design.

This is a sociological study of religion that examines how gender and female Muslim identity is expressed during the Muslim fasting month of Ramadan in the swedish paper Dagens Nyheter in the year 1951, 1989 and 2009. The aim is to see who creates the image of Islam and Muslims in general and in particular the image of the Muslim woman and whose Islam is given space in the article material. The picture has changed with the increase in immigration from Muslim countries and that we have gone from a modern to a late modern society in which other patterns shape our identity. The historical summary of the paper Dagens Nyheter illustrates how the Swedish society is formed in relation to Islam and Muslims. It provides a deeper understanding of the problems in the swedish multicultural society today..

The aim of this study was to identify and analyze the dominating discourse in the preliminary work of the Sex Purchase Act. In order to achieve the aim of this study we selected preliminary work of the Sex Purchase Act that was produced between 1977 and 1999. The selection is based on the fact that prostitution began to be recognized as a social problem and a gender equality issue between men and women in society. The ongoing debate during the chosen years resulted in the Sex Purchase Act, which was passed in 1999. By using discourse analysis as a methodological and theoretical approach, we have empirically studied and theoretically analyzed the dominating discourse in the preliminary work of the Sex Purchase Act.

AbstractTitle: The first thing I do when I wake up is to log on to Facebook. A study regarding how users of Social Networks experiences the User Generated production. (Det första jag gör när jag vaknar är att logga in på Facebook. En studie om hur användare av de sociala nätverken upplever den användargenererande produktionen.)Number of pages: 37 (39 including enclosures) Author: Per MagnussonTutor: Christian ChristensenCourse: Media and Communication Studies CPeriod: Fall semester 2010University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The ambition with this essay is to examine how the online users of social networks experience the development of the Internet towards Web 2.0, and the enormous User Generated Content emerging from it. How do we receive User Generated Content from other people, and particularly what do we think about our own production.Material/Method: In order to obtain a deeper understanding of the attitudes and perceptions amongst people regarding this subject I used qualitative interviews with 9 people.

This project investigated how elevation and vegetation type influences variation in plant litter phenolic content and protein precipitation capacity among and within common plant species for two different vegetation types, heath and meadow, in a subarctic ecosystem in the Abisko region of northern Sweden. As nutrient availability generally decreases with increasing elevation as a result of decreasing temperature, I hypothesised that phenolic content would increase with elevation and be higher on the heath than the meadow. To test this, the total phenolic content and protein precipitation capacity was estimated in leaf litter from 13 species in both heath and meadow vegetation across an elevational gradient ranging from 500 to 1000 meters above sea level (m.a.s.l.) in the study region. The results showed that elevation and vegetation type both had a strong impact on both variables. Total phenolic concentrations decreased with elevation for the meadow, and were greater for the heath than the meadow.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.