I dagens samhälle ökar varumärken i betydelse vilket innebär ett ökat behov för företag att ha kunskap om vilken image konsumenter tillskriver deras varumärke. Varumärkesmedvetenhet och köpbeslut är teoretiska områden inom konsumentbeteende som tidigare studerats utförligt. Dock har det saknats studier kring hur varumärkesimage påverkar konsumenters köpbeslut inom livsmedelsbranschen.Köttkonsumtionen i Sverige har ökat under senare år och charkuteriprodukter ses som väsentliga livsmedelsvaror att ha hemma. För att skapa konkurrenskraft på marknaden är det viktigt för företag inom charkuteribranschen att tillhandahålla vetskap om den image konsumenter tillskriver deras varumärke. Det lokala Örebroföretaget Robertsons Charkuteri AB har idag inte en klar bild över vilka som utgör deras kundgrupp och har under de senaste åren känt av en ökad konkurrens och efterfrågade därför en marknadsundersökning gällande hur varumärkesmedvetenheten ser ut bland invånarna i Örebro stad samt vilken image de tillskriver varumärket.

Drinking water from drilled wells has a high content of iron and other minerals in many places in Sweden. Questions about the association between the quality of drinking water and the health of dairy cows are regulary asked both by advisers and dairy farmers. There are so far not many studies published about the relevance for high iron content in water and dairy cow health and production. Therefore, the aim of this study was to investigate if there is a connection between the iron content in water and the health of dairy cows. Initially a literature study was made about iron and it´s function in ruminants.

The aim of this Master?s thesis is to examine librarian images and stereotypes in Swedish and American fiction, and to discover if there are any differences between these. The images and stereotypes are also compared to those revealed in previous research. The study is based on ten novels. Five of these are written by Swedish authors and portrays Swedish librarians.

The evolution of the media landscape and the introduction of social media have increased thenumber of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. In order to communicate one coherent image in the numerous existing channels, organisations need to create strategies that take this into account and makes sure the same messages are communicated through all channels. One way to do this is to use integrated marketing communication (IMC). Since the social media is a relatively new phenomenon, there is no clear way of how to include social media into an IMC strategy.

Abstract The present study examined if early deaf people and people with severe hearing loss perceive visual information differently than hearing people. An experiment was conducted with eight deaf participants and eight participants with normal hearing. The participants were between the ages of 18-74 years. The participants were asked to look at fifteen different images portraying manipulated illusions, and then assess if the images were of the same size. Subsequently another image depicting a different illusion with a face hidden in it was presented to the participants.

The purpose of this thesis is to get an improved understanding of what the bases for relevance are, when people in real information need situations make relevance judgements. In order to meet this purpose, an investigation based on research literature is performed. Four types of relevance are investigated: topical or subject relevance, cognitive relevance or pertinence, situational relevance or utility, and socio-cognitive relevance. The investigation also deals with users relevance criteria identified in fourteen empirical studies, in which the users are adults and engaged in oral, textual, and multimedia information retrieval. Finally, the connections between the user criteria found and the types of relevance are discussed.

Crisis communication in today's society is an important element for organizations. Whether an organization makes it through a crisis, good or bad is largely based on their crisis communication work. Crisis communication is about how the organization works to repair or maintain the organization's external image, the image that society has about the organization. When a crisis occurs stakeholders lose confidence in the organization or change their mind about it.This case study is about exploring how a municipality handles crisis communication through the various phases of a crisis. The study is also to examine how the municipality communicates with its stakeholders in specific communication channels during a crisis.The case study makes use of theories circulating crisis communication, such as: theories of how crisis communication should be handled, how a crisis is recognized, the different phases of a crisis, the communication channels that can be used and who may be interested in an organization when a crisis reveals itself.

In recent decades, demands has emerged that the companies shall take a greater social responsibility for the impact that they have on their environment and that this impact shall be reported, which is known as Sustainability Reporting. The Sustainability Report is based on a number of general principles that ensure the content and the quality of the Sustainability Report. One of these principles is the principle of completeness. In the research, this principle seems to have been interpreted in terms of number of reported aspects and indicators, which can be a limited view where only the existence of the aspects and indicators is observed. By including the degree of the reporting in terms of full, partial and no reporting as well as a comparison between the real and the alleged reporting, our intention is to extend the principle of completeness and to develop a tool that we also apply through an empirical survey in a particular area.

The purpose of this essay is to explore the actor network of a high technology company in the textile industry called F.O.V. Fabrics. The background for doing this is a recent project, which we choose to call the Salt & Paper Battery Group, aiming to commercialize a newly discovered technology ? a battery based on cellulose from an alga. We start by examining a range of network theories in order to eventually shape a framework of our own.

Body esteem is the affective aspect of body image, which is shaped by social experience. Compared with men, women have a more negative body image, which is more frequently correlated with depression and dysfunctional thoughts, especially in the case of eating disorders. The purpose of the present study was to examine gender differences in body esteem and its subcategories, and to find out whether there exists a stronger link between negative body esteem and higher levels of dysfunctional thoughts in women. The relationship between body esteem, dysfunctional thoughts and mental illness was examined. Participants were 73 college students doing social sciences and sports training educations.

AbstractThe aim of this study is to find out how the central content of the compulsory school curriculum (Lgr11) is handled in three teacher?s manuals for instruction in reading and writing for grade 1, and how these consider interaction and variation in learning how to read and write. Through a qualitative analysis with a hermeneutic approach, the three teacher?s manuals in Swedish for grade 1 were subjected to a close reading. The result shows that parts of the central content of the curriculum are considered, but that it is by studying exercises and texts that these become visible.

This paper aims to map and contrast the research front and theresearch base of Library and Information Science (LIS) inScandinavia during 1980-1989 and 2003-2013 from articlespublished in Web of Science.The research questions are:1. How is the research base and research front in LIS inScandinavia between 1980-1989 and 2003-2012 structured?2. What differences can be observed between the two time periods1980-1989 and 2003-2012 with regards to the research base?3.

This study is comparing curriculums in Physical Education between Sweden and Finland. The comparison was done based on former curriculums and previous research. Results from previous research showed differences between countries and curriculums. The aim of the study was to find out if and why there were differences between the current curriculums based on goals and sports. The method was a literature analysis.

The purpose of this ideology critical study is to investigate the hidden content in the reform Gy11 and compare it with the concept new public management. After the clarification of the hidden content, we compare the structure of the organization in Swedish high schools with the structure in public sector called new public management. The main questions of this study are the following: Is it possible to see the foundation of new public management in the Swedish high schools when it comes to the views of knowledge and the formation of goals? Which similarities can we find when we look at the organization new public management and the Swedish high school?The result showed many similarities, both regarding the views of knowledge and the formations of goals. The structure of new public management has been largely implemented in the Swedish high schools and the schools now focus more on instrumental knowledge rather than universal knowledge based on understanding.This is not surprising due to the social progress.

The aim of this study was to try to get an overall image of how participation is constituted in the organization of AMA, a Human Service Organization (HSO) that is part of the Vasteras municipality.  With focus on mainly participation but also communication and leadership the goal was to find out more about how the governing parts of the organization was able to communicate and create participation amongst their employees. Did the message come across? Using a triangulation method including interviews, surveys and observation hopefully this question would be answered along with trying to depict an overall image of the participation within the organization. The results indicated that there were both differences as well as similarities between the employees and the management with regards to how they experienced participation. A surprising result was that the geographical location was found to have an impact on how the staff perceived participation.