Syftet med denna uppsats är att undersöka vilken typ av marknadsföring som Treehotel använder sig av, samt studera skillnader och likheter mellan Treehotels identitet och imagen som förmedlas i massmedier och sociala medier.Slutsatsen i denna undersökning visar att Treehotel använder marknadsföringsmetoderna storytelling och viral marknadsföring samt använder direkta marknadsföringskanaler och drar nytta av indirekta marknadsföringskanaler. Resultatet från innehållsanalysen visar att det finns stora likheter men även vissa skillnader mellan Treehotels identitet och den image som förmedlas i massmedia och sociala medier. 91 procent av artiklarna, TV- reportagen och inläggen har minst en del av Treehotels identitet..

AbstractThis study examines the technologies appropriate in developing back-and solutions for search-driven user interfaces of e-commerce sites. The study is based on existing research in search-driven user interfaces of e-commerce sites from a design point of view, but instead the focus of this study lies within a back-end perspective. This choice of focus is a result of the gap that was encountered within research and other literature when it comes to general advice in how e-commerce sites best should build back-end solutions to support search driven user interfaces. The technologies that have been examined and compared are traditional relational databse management systems (RDMS) and the newer so called No-SQL database management systems, and also traditional search engines and the newer variant s of search engines. The study concludes that in some cases it is appropriate to combine traditional and newer technologies when it comes to databases, while the comparison of search engines indicates that there are some newer search en gines that have the ability to meet more of the needs that can be identified on the back-end solutions.Primary data consists of interviews made ?face to face? with experts on the subject and questionnaires addressed to selected e-commerce companies via e-mail.

GIS on the Internet is a rather new phenomenon, which has evolved from the need ofdistributed geographical data. It is also a powerful tool for presenting information on theInternet. This master thesis aim to create a web based GIS application with information onlime spreading and the situation concerning acidification in the county of Kronoberg, Sweden.The web based GIS application will be used by the county administrations in Kronoberg toinform the public and the municipal authorities of current counteracting acidification activity.This report includes documentation on acidifying processes and liming activities, which arepublicised together with the web based GIS application. The web based GIS application wascreated with ArcIMS, a new program in the ESRI family of GIS programs. The programincludes a guided structure, to development of everything from a map to a complete GISapplication, including mapservice and websites.

Author: Camilla AnderssonTitle: The depiction of female and male elite soccer players in Aftonbladet and Dagens Nyheter ?  A quantitative and discursive analysis of the World Cup 2002 and 2003Level of education: CSubject: Media and Communication Studies Umeå University: Department of Culture and Media Studies Term: Spring 2004 Pages: 70 The purpose of this essay is that from a gender theoretical and critical discourse analysis perspective  study how the image of the Swedish football national teams and players in the 2002 World Cup (men) and 2003 (women) were constructed in the media coverage. I analyze articles published in Dagens Nyheter, Swedens biggest morningpaper and Aftonbladet, biggest eveningpaper. The method is based on a quantitative content analysis, and critical discourse analysis in which I use van Dijk's analytical approach. Issues :1. What constructed the World Cup in 2002 and 2003  players and teams, from a gender theoretical perspective in the mediatexts?2.

The aim of this Master thesis is to investigate the similarities and differences between a traditional and a new classification scheme. Two classification systems are compared, "The Swedish Library Classification System" the SAB-system - and Yahoo!. The SAB-system has been used in Swedish libraries since the beginning of the 20^th century, and Yahoo! has been online since 1994. Yahoo! has a Swedish version of its international original, which is used in this study to get a similar starting point with the SAB-system. The method used for this is a content analysis, which in this case is not a quantitative analysis.

Syfte:  Syftet a?r att underso?ka diskrepansen mellan Karria?rcentrums och studenternas uppfattningar av Karria?rcentrums verksamhet. Detta fo?r att kunna sta?rka sin image, identitet och profil fo?r att o?ka deltagandet pa? fo?rela?sningarna.  Metod och empiri: Studien baseras pa? en kvalitativ underso?kning i form av enskild intervju samt fokusgruppsintervju. De som studerats a?r Karria?rcentrum och studenter.

The survey aims to investigate and analyze how the image of Sweden and "Swedish character? is produced in the correspondence between Swedish immigrants and family at home, compared to how the image of America and the U.S. is produced. The starting point is the concept of identity, which is shaped by the social group a person belongs, which can lead to stereotypes are formed. How does the Emigrant describe his new life in letters home to Sweden? What comparisons are made? What memories are passed from the time at home? How does the picture changes over time? How does the stereotypes change over time? The material used are remnants and secondary sources in the form of correspondence between emigrants and their relatives back home.

Large amounts of phosphorus (P) are lost from the arable land due to water erosion. Both phosphorus attached to particles and dissolved phosphorus (mainly phosphate) are transported away with drainage-water and surface runoff. Good soil structure is important in minimizing these losses. In this study, soils from 50 fields were analysed with respect to aggregate stability as measured by dispersion of clay together with the content of total phosphorus (TotP), particulate phosphorus (PP) and phosphate phosphorus (PO4P) in the water phase. All soils were clay soils with clay content varying between 21 and 54%.

The purpose of this paper is to compare the content and political message in the election posters of the political parties Sverigedemokraterna and Feministiskt Initiativ. This is achieved through a qualitative content analysis combined with text and rhetorical analysis as well as semiotics. Out of all the election posters from Sverigedemokraterna and Feministiskt Initiativ with national spread, eight were analyzed. The conclusions of this analysis are that both political parties prefer posters with high text content with the main purpose of gathering votes, and that persons were used as motives with the objective to present the party representatives and strengthen their perceived ethos..

Bakgrund: Företag världen över har börjat fokusera mer på ansvarstagande och att arbeta för ett mer hållbart samhälle samtidigt som de inser att det kan skapa lönsamhet. Ansvaret som implementeras i företagsverksamheten kallas för Corporate Social Responsibility och har blivit ett sätt att skapa innovation, värde och konkurrensmedel. Det är inte längre frågan om företag ska arbeta med CSR utan hur. Syfte: Syftet med uppsatsen är att skapa förståelse för hur medarbetares samt kunders image av företaget Holtab AB har påverkats av det genomförda CSR projektet. Vi vill även undersöka hur företagets profilering av CSR projekt kan förbättras. Metod: Uppsatsen är en fallstudie av företaget Holtab AB. Vi har utgått från den kvalitativa metoden då vår empiri består av 15 intervjuer från 23 respondenters uttalanden samt information från CSR utbildning vilket har skapat förutsättningar för en tolkande analys.Slutsatser: Vi har kommit fram till att majoriteten av medarbetarnas image av Holtab inte har påverkats av det genomförda projektarbetet ?El i Jyamrung? samtidigt som några av kundernas image har påverkats av projektet.

AbstractIn the heart of Paris, you will find Sweden?s only cultural center abroad. Since the early 70?s a wealth of cultural activities has been offered, and every year the center receives more than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business.

This masters thesis takes the providers perspective on public library story times for children. The main questions are: What perspectives can the providers have? How does the perspective affect the content and how is the story time drawn up? Five story time providers were interviewed about the purpose of their story times, the methods they used and the content they chose. A model with four criteria was used to analyze the result of the interviews. The criteria were: adult criteria, consideration of the childrens view, pedagogical criteria and literary/story time criteria.

The aim of this master?s thesis is to examine the discourses about Malmö public library that can be identified in several documents published by the library, articles, and various WebPages. Furthermore, our intention is to study the relation between the library?s identity, image and profile. The questions posed in the study are: Which identity discourses are Malmö public library giving expression for? What kind of conflicts between these discourses can we find? How is the identity, image and profile of the library in relation to one another? How does Malmö public library profile and market itself as a non-profit organization? Our theoretical and methodological building ground is in the discourse analytical field, with Enesto Laclau?s and Chantal Mouffe?s theories about discourse and society, as a starting-point.

This essay is written at the university of Linköping and is a part of the teachers education. The intire essay is available on CD-rom. Its content is directed towards teachers who entirely or partly works, or want to work, in computereducation. The CD-rom contains both textmaterial and presentations, with teacherinstructions, wich are directly appliable in teaching computers. The teachingmaterial on the CD-rom is based on an empiric survey with different computerteachers.

We live in a stressful world and a demanding society where the ability to quickly adapt is one of the most important and most difficult challenges of today. A fairly new phenomenon called intranets has evolved to meet this challenge, however many examples of corporative intranets are stories about failures and systems with poor usability. This study focuses on how the user oriented approach to systems design affected upon a system development process of an Intranet, solely developed within a company, and how it impacts on the intranets popularity among the employees in the company. The study starts not from the literature but from a survey, which is based upon the Delphi method. Which results were used for further in-depth research about the subject, by interviewing three representatives from the company.