The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling companies are responding to this change. This thesis evolves around the consequences that the developing relationship between buyer and seller in business-to-business companies has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy.

The aim of this study was to investigate how seasonal variations affect the quality of logging residues. The study was hosted by VIDA Energy. Logging residues can be processed and transported within different systems. Today the dominant systems are chipping at landing and bulk transportation of logging residues. In these systems the handling of the logging residues are carried out in the same manner up to the landings. Moisture content at the time of chipping is the primary quality parameter. Fine fractions of logging residues are strongly dependent on moisture content in storage.

The purpose of this report is to document the experiments carried out, methods used and results gained during research into how the silicon content of an aluminium alloy affects the coefficient of thermal expansion (CTE).The goal of this paper is to better understand and to find a relation between silicon content and the coefficient of thermal expansion.Experiments were carried out using carefully prepared samples of Al Si alloys (0, 7, 10 and 20% Si content). Using these alloys, the CTE could be measured using a dilatometer.Comparative analysis carried out could map the effects of silicon content on the coefficient of thermal expansion and an equation was created. Using simple graphs and the rule of mixture method, the authors were able to build a simple tool for calculating the CTE of specific aluminum silicon alloys..

Purpose: The purpose of the study is to gain a deeper understanding of influencing behaviours concerning individualized viewing in relation to VoD-services (Video on Demand), and how this reflects the perceived viewing behaviour in terms of habits, content and social actions.Theory: The theory that primarily underpins this study is Jacob Bjur?s thesis Transforming Audiences. Bjur?s thesis provides an analytical model of individualized viewing behaviour that has been used in this study case. The model is founded on three central tenet areas of individualization, Habitualness that ensures habits, Socialness that refers to the social space and Referential space that ensures content/selection and viewership as a referential act.Method/Material: The study is based on a qualitative research method underpinned by focus groups interviews.Results: The research demonstrates strong tendencies towards an individualised viewing behaviour in the use of VoD-services.

This is an empirical study based on Physical Education and health (PE) teachers' experiences and builds on, for the study, significant literature. The study is about PE teachers? consideration of gender in the assessment as well as in the selection of lesson content. Semi-structured interviews were employed as method for the data collecting process. Four teachers were interviewed, teachers of PE in elementary and upper secondary school with varied length of professional experience and ages.

The objective of this study was to determine the mineral content in ten New Zealand monofloral honeys, in order to distinguish whether New Zealand monofloral honeys are a good source of minerals compared to honeys from other parts of the world. The ten monofloral honeys were collected from a local honey factory (Airborne Honey Ltd, Leeston), Clover, Honeydew, Kamahi, Manuka, Nodding Thistle, Rata, Rewarewa, Tawari, Thyme and Vipers Bugloss honeys were been investigated. The water content, water activity, pH, conductivity, colour and mineral content were evaluated. The water activity was averaged for all the ten New Zealand monofloral honeys and set to 0.59 aw, which indicates a high stability and long shelf life as a food stuff. A strong correlation between total mineral content, pH, conductivity and colour was obtained.

The ever-changing modern health care environment places high demands on leadership skills. The purpose of this study was to describe the causes that effect leadership within the health care services carried out in a municipality. Data was collected by interviewing four health care managers, three registered nurses, eight enrolled nurses and one auxiliary nurse. A qualitative approach based on a content analysis method was conducted in the analysis of the interviews. Latent content deals with relationship aspects and interpretation of deeper underlying meaning of text.

This report presents the redesign of the online-based non-governmental organization Equalisters? (Rättviseförmedlingen in Swedish) website. It aims to achieve an understanding of how you take into account the user and other stakeholders and their interests when developing a website. The focus was on redesigning an existing website and prioritize the different stakeholders? needs.

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

This study was carried out at the request of the bio energy company Naturbränsle. The company handles annually 750 000 m3 of chips from logging residues from a large area, from Östergötland in the south to Härjedalen in the north. In that area, about 50 bio fuel plants are customers. When Naturbränsle deliver chips from logging residues to their customers, the moisture content varies from 30 % to 60 %. The aim of the study was to sort out the affecting factors on the moisture content in the chips during handling and storage processes.

The soybean can be used in multiple ways, and its high oil content makes it suitable for extraction. Soy bean meal, a by-product of the oil extraction, is a good source of protein with a high feeding value, and is therefore used in a number of different animal feeds. Further, soy bean meal has a low production price, which is one of the reasons for the extensive export of the product. There is a great demand for vegetable-based proteins, especially in the organic production where synthetic amino acids are banned. However, the current production of soy beans is not environmentally sound and that combined with the long transport distances amplifies the need of finding a locally produced protein source.

This paper intends to examine how two newspapers, one local and one national newspaper, reported the gang-related homicides in Malmo in 2011, and compares these two news reports to see if there are any similarities and differences. Another aspect of this study is to elucidate how these two newspapers constitute Malmo as a city. Fairclough?s critical discourse analysis is applied in this study, where I analyze the two newspapers? news coverage based on their content. The content is analyzed by studying the text?s vocabulary, grammar, cohesion, structure, transitivity and modality. One similarity is the use of objective modalities, where both newspapers have a tendency to make interpretations and speculations as fact.

Sustainability Reporting has emerged and transformed over the past decades as a voluntary practice by companies across industries that desire to show proof of good conduct and environmental; social; and economic responsibility. As industrial food production is one of the largest contributors to contemporary environmental problems, it might be expected that reporting within the industry would be both well established and well understood. Unfortunately, it is neither. In light of the food industry?s considerable environmental impact and the growing popularity of plant-based food as a more sustainable alternative to dairy products, this paper assesses and briefly discusses the Sustainability Reporting of two companies in the plant-based food and beverage industry. The research was designed to compare the practices of Europe-based Alpro and US-based SoDelicious, and this study has two major purposes: to describe the reporting of the case companies and to subsequently compare their practices to the other as well as to global reporting standards. The empirical study in this paper was conducted through content analysis.

Smartphones med Android som operativsystem har under de senaste åren blivit en allt större del av vår vardag. Kandidatarbetet undersöker vilken försäljningsmetod man som utvecklare ska använda sig av för att få största möjliga förtjänst, när man säljer ett spel på Androids marknad. De försäljningsmetoder, som studerats, är reklam, prissatt och in app billing. Från insamlad statistik av Google och enkäter har en förståelse kring vilken metod att föredra tagits fram. Resultaten visar att alla fungerar trots deras olikheter sinsemellan.

The purpose of this study was to find possible explanations to why the studied herd had an increased incidence of abomasal displacements. The incidence of abomasal displacement in the herd was three times higher than the incidence of an average Swedish herd. The cows in this study were fed a total mixed ration. The different parameters studied were: energy content in food, nutritional content in food, body condition scoring, concomitant other diseases, and blood parameters of glucose, fructosamine, cholesterol, insulin, betahydroxybutyrat and free fatty acids. The author?s suggestions to decrease the problems are to decrease the energy content in the TMR to lower the cows? body condition scores in the dry period and changing the content in the TMR to increase the amount of NDF and adding structure in the form of chopped straw.