Abstract -                     Much better sauce! - A study of brand loyalty for Lohmanders Date:                             5th June 2013Level:                           Bachelor thesis in marketing, 15 ECTSInstitution:                   School of Economy, Society and Technology, EST                                      Mälardalen University Authors:                       Sara Meijer                               Julia Åberg                                      20th February 1990                   26th April 1990Title:                             Much better sauce! ? A study of brand loyalty for LohmandersTutor:                           Finn Wiedersheim-PaulKeywords:                   Brand, loyalty, consumer behaviorResearch questions:    Which significance has the brand for the consumer when buying fresh sauce?                                       How loyal are the consumers to the brand Lohmanders?                                      How does brand loyalty arise among Lohmanders customers?Purpose:                            The purpose with this thesis is to research consumer?s brand loyalty to fresh sauce and to analyze how brand loyalty arises regarding the brand Lohmanders.Method:                       The theoretical framework used in the study is based on theories of consumer behavior, brands and loyalty. The quantitative study consists of a poll. To complement the study a focus group interview and a company interview have been held.  Conclusion:                        The study showed that the brand has significance for the consumer to a certain extent. The brand can though have an unconscious effect on the consumers since most of the purchases are made by habit.

Voluntary organisations provided the first consumer guidance in Sweden. The government'sinterest in the question started during the second world war and has ever since increased.Since the 1970's the local authorities, with support from the community, have played animportant roll in consumer policy work. Due to the economic recession of recent years theappropriation to consumer guidance work has been cut down. The work has been rationalisedand libraries have more frequently been used to spread consumer information.In Stockholm the municipal has been responsible for local consumer information since the1940's. Co-operation with the library of Stockholm has occurred in different forms.

The aim of this essay is to study how older art can be used to illustrate our contemporary society with a critical view and also to contribute to the discussion of for what reason we keep our public collections.My essay is based on a case study of the 2008 summer exhibition ?Queer: desire, power and identity? at Nationalmuseum. The exhibition used art from different eras to show how the ideals, norms of gender, and how the symbols for power have changed throughout history. It also reveals how certain art or artists have been excluded from art history due to their sexual orientation.This study is based on three questions:-          How can older art be used to illustrate a to our society contemporary theme?-          How can a public museum make an exhibition with a clear and active message?-          How can a clear and potentially sensitive message be shown without risking to be provocative towards either the visitors or the person(s) it is about.My material is based on the exhibition, the work material from the museum, protocols, photographs, exhibition texts, and interviews with the creators of the exhibition.

During the 21st century, Society has again begun to focus its attention on working class literature and on issues related to social class. In the media contemporary working class literature is often mentioned as a distinct phenomenon. I my view, the meaning of this phenomenon have not been adequately formulated. The aim of this Master?s Thesis is to reconstruct, using a discourse oriented text analysis, a picture of how the contemporary working class literature is described in today?s society.

During the latest 50 years, the Swedish porcelain tableware industry has gone from being rather successful to experience significant problems. Our empirical study attributes these problems to underlying changes in consumer buying behaviour, whereas current generation theory supports our findings. The younger generation has significantly different preferences compared to older generations, with less focus on quality and more focus on variability, and there is reason to believe that these findings also are applicable to other consumer purchases. The successful porcelain companies of tomorrow will be the ones that continuously can adapt to these and further changes in consumer buying behaviour..

The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that influence the effectiveness of consumer generated advertising in encouraging online word of mouth. The study conducts a multiple case study of several consumer generated advertising campaigns. It consists of in-depth studies of these cases in combination with quantitative analyses of the encouraged word of mouth. The different cases are examined on several design factors that could possible increase the volume of encouraged word of mouth..

Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial messages, it might be a method that deserves more attention.

Today's consumer society has led to never-ending choices in terms of brands, products and prices in an endless variety of shops. The retail industry is a very complex industry that includes many different types of sales channels and many different types of products. A consequence of this trend is that brand owners today face difficulties in understanding how their products are being evaluated and difficulties in knowing which final cause that make a consumer willing to by their product is hard to figure out. The industry is very diversified, which means that for a company to really understand their position and their role on the market it requires that the company put a lot of effort and also a lot of money in the process of trying to figure it out. We will with this paper try to explain a small piece of that understanding and we hope to get results, which contribute to the further research in this area.

In contemporary public debate there is currently a great deal of focus attached to environmental problems and social responsibility. This trend is noticeable within the clothing industry, where it has become increasingly popular for new brands to market themselves with an environmental and ethical profile. An anthropological approach has been used to investigate how individuals understand ethical dimensions of clothing, and relates to the consumers? ideals that are pronounced by clothing companies with an environmental and ethical profile. Interviews have been conducted with young men, a group often absent in accounts of ethical consumption.

In Sweden, discussions about artistic freedom are common both in a political and media context. At the same time, the role of contemporary art in Sweden?s society continues to grow and contemporary art has become more visible to the public. In the present work, we analyze the ?artistic freedom? concept by examining what it stands for and how it is being used.

The purpose of this study has been to investigate how frequently, and in witch ways, theories concerning the "late-modern" society are being used in the contemporary research of social work. My thesis is that theories concerning the late-modern society could be useful in social work research, foremost to shed light on, and broaden the understanding of, dilemmas and problems that are specific to the contemporary society. In the study I'm investigating all doctoral dissertations on social work written in Sweden between the years 2003 and 2006, and to execute the study I've applied a text analysis method in four steps. Simplified the four steps of the analysis can be said to investigate, if, how frequent, and in what way theories on the late modern society is being used in social work study. I'm also specifically investigating how problems exclusive to the late-modern society is being taken under consideration in the dissertations.In the analysis of my results I take a critical theory approach and I also discuss if theories on late-modernity is to be seen as a paradigm in the field of social work science.

The study shows how seven informants, all studying at a university in northern Sweden to become art teachers, perceive and relate to controversial contemporary art in the context of secondary school art education. The study is based on semi-structured interviews. The study contributes to a nuanced view of these informants opinions and thoughts regarding provocative contemporary art, in relation to the school's democratic values ??and founding mission. The seven informants' responses were compiled thematically linked to the study's purpose and issues to allow for comparisons and analysis.

This paper presents an approach in contemporary, abstract art for a new way of experiencing modernist abstraction. This has not been possible until now, about 40 years after the postmodern turn against modernism in art, and the closely connected formalism. This new approach is represented in this paper by the Swedish contemporary artists Ann Edholm and Jacob Dahlgren. Modernist artists such as Kasimir Malevich and Piet Mondrian receives a new relevance to contemporary abstract art. This opens up for a new, more complex and more dialectical understanding and re-evaluation of modernism and its abstract art.This is shown by a historical and chronological investigation which highlights modernist abstract art, formalism, and the critical and post-modern Neo-geometric ?abstraction? of the eighties.

The essay explores nationalism in the curriculum of the swedish school from 1878 to 1994. The text has been undertaken an analysis in three levels of discourse based on Norman Faircloughs critical language analysis. The first level is the text, the second is types of discourses and the third is order of discourse.The nationalism in the curriculum has been related to three nationalistic types of discourses, derived from earlier studies on Swedish nationalism. They are conservative nationalism, ?folkhemsnationalism? and contemporary nationalism.

Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.