ABSTRACTA Qualitative Discursive Analysis of Eight Contemporary Geography BooksTeacher Training with an Intercultural Profile 2006Author: Susanne LjunglöfTutor: Jan-Eric MattsonThe aim of this paper is to describe which discourses concerning the different continents problems, future and development that I can find in the descriptions of the continents in a number of contemporary geography books.The aim has been divided in four questions:- Which aspects of the continents problems are expressed in these geography books?- Which impressions concerning the continents development and future are expressed in these geography books?- Which conceptions about the population in the different continents are expressed in these geography books?- Which cultural reference creates these discourses?The method used for conducting this study is a text analytical method called general discourse analysis.My conclusions:- The different continents problems, development and future are described through entirely diverse discourses.- The reviewed geography books take their origin i a western perspective in their description of the different continents.- As a reader it is always important to be aware of the ethnocentric perspective that could be expressed.

Introduction: A general guideline was introduced on October first 2010 regarding a mortgage cap, limiting the degree of leverage of housing as collateral. Through the new guidelines the marked conditions concerning consumers? choice of mortgage has changed. The consumers are limited in the sense that they can?t only use mortgage when purchasing a house.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

A debate on environmental issues and food safety has been ongoing in Sweden and it is suggested that consumers' are seeking local produce instead of global and exotic foods. Moreover, studies show that the consumers? positive attitude towards local produce does not reflect their actions. The purpose with this thesis is to contribute to a better understanding of the dissonance between the consumer?s attitudes and actual behaviour towards local produce.

The aim of the study was to through empirical studies interpret the relation between three partially investigated house foundations, on an abandoned farm in Langhammars on northern Fårö. This relation focused upon two main questions; the time of use and the spatial distribution of the archaeological finds.Trough comparative analysis two of these houses can establish to have been contemporary, the third one is too roughly examined. A discussion about the hypothec idea of two or three contemporary farms was made with a negative result.In house 1 smaller processing of tools of flint has taken place near the fireplace in the larger room. A concentration of pottery was also visible near the fireplace, likely to be connected to cooking and eating. The smallest room in the northeast part of the house could have functioned as a storeroom and/or held workshop activities.The archaeological finds and the distribution of it, strongly indicates that house 1 mostlikely consisted of a dwelling house and house 2 functioned as a workshop; linked to activities with handicrafts.

The main purpose is to illuminate how a company links certain values to its brand in an effort to achieve a competitive position. We have done this by studying the government owned company Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well as an external (consumer) perspective on the result of this strive. Our conclusions are that although Svenska Spel is successfully integrating social responsibility into their netpokerbusiness, they are facing a difficulty in making the consumer fully appreciate it.

Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

The prevailing urban migration is a worldwide process. This results in growing cities and a diminishing proportion of people living in the countryside. As the urbanization continues a large amount of the world?s population is expected to live in urban settlements of informal character by 2050. Green Belt has for many years been used to control urban growth and to secure the sustention of larger green areas around towns and cities.

This essay deals with how the development of society, the media society in particular, has an impact on the teaching of the subject of art. In the society of today, we are bombarded with more images than ever before. As an effect of this, the curriculum of 2011 emphasises the importance of the ability to orientate oneself in the modern society. Furthermore, it describes art not only as a practical subject, but also as a verbal and community-orientated subject. Because of sparse and dated research, the subject of art is in danger of marginalization as a school subject. The purpose of this study is to illustrate art teachers? conception of the aim of the subject of art.

This Bachelor Thesis looks at the cooperation between the Swedish civil society and theEuropean Union (EU), and it aims at evaluating Swedish civil society organizations' influencewithin the EU's development work on policy level. It focuses primarily on eight civil societyorganizations, and it is based on empirical material collected in Stockholm and Gothenburg,Sweden. The material has been analyzed using three theoretical frameworks. The firstdetermines whether the structure of the EU allows bottom-up influence, the second looks atthe communication between the EU and civil society organizations, and the third assesseswhether the civil society has the ability to influence the political agenda within the EU?sdevelopment work.Conclusions of the thesis include determining the complex structure of the EU as a mainobstacle to influencing the EU's development work.

This thesis was written with the aim of studyingthe volksdeutsche minority in Danish Sleswick-Holsatia (dan.?Sønderjylland?). The author has been using theories from Robert Dahl (amongother prominent political scientists) regarding minority activities in amajority society to measure inclusion of this minority. The thesis is a casestudy on a macro-political level. The result of this study was that thevolksdeutsche minority is indeed well integrated in the contemporary Danishsociety albeit with a strong German identity.

This essay revolves around partnerships established between local authorities and civil society to promote integration in segregated urban areas. The main focus is on who is active in formulating the local integration policy in these partnerships. The analysis is based on qualitative interviews with representatives from the local public administration and from different parts of civil society in Rosengård and Södra innerstaden in Malmö. The conclusion is that local authorities to a large extent decide the content of integration policy. The authorities, in having the major responsibility of the integration projects, decide what parts of civil society to involve and what projects will promote integration.

ABSTRACTTitle: Elle & Café ? a study of fashion magazines cover pages.Number of pages: 38Author: Greta SimonssonTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring Semester 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The purpose of this essay is to:? Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis.? Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis.Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of fashion magazines. The cover pages were analyzed from the categories character, context, and environment.Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions.

A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.