The aim of this Master?s thesis is to examine boys?/young men?s forming of masculinity and gender identity and how discussions around gender stereotypes and conceptions represents themselves in contemporary youth novels. Gender theory based upon R.W. Connell?s theoretical framework which discusses masculinities in plural is used.

Due to the developments in today's gender discussions, this essay aimed at investigating the gendered constructions and encouragements to consumption. As a former fashion student I have a special interest in the commercial constructions featured in fashion magazines, especially since advertising, fashion and perceptions of gender have long walked hand in hand. Just as feminism studies have shown femininity being a fluid identity, recent studies of masculinities, media and culture are also showing changes in the depictions of men.The aim was to clarify how fashion magazines encourage men and women to consume products and ideals, and also discuss the gender constructions occurring in the junction of editorial and commercial text (articles and advertisements). The analysis was thereof based on three main questions:-       How is consumption encouraged in male and female fashion magazines?-       What kind of gendered pattern appears in the junction of advertisement and editorial text?-       With regard to the gender constructions, what is the reader encouraged to consume?The theoretical framework of the analysis was based on gender studies and political economy, mostly describing a commercial perception of feminine journalism and a new metrosexual expression in men?s fashion and lifestyle magazines.By using a combination of quantitative (content analysis) and qualitative (semiotics) approach two fashion magazines, Elle and King Magazine (published in May 2013) were used as representatives of fashion magazines in general.The results showed clear differences between the sexes.

Titel: Let the music be your master hur människor använder och lyssnar på musikFörfattare: Linnéa ArlidKurs: Examensarbete i Medie- och kommunikationsvetenskap vidinstitutionen för journalistik och masskommunikation, Göteborgsuniversitet.Termin: Vårterminen 2011Handledare: Jenny WiikSidantal: 60 sidorSyfte: Syftet med undersökningen är att undersöka musikanvändning hos Spotifyanvändare utifrån teorier om medieanvändning för att sedan kunna få en djupare förståelse för hur Universal Musics musiktjänst Digster används.Metod: Kvantitativ webbsurveyMaterial: Enkäten skickades ut till samtiga Digsteranvändare och ett stort antal Spotifyanvändare, sammanlagt 3718 stycken personer.Huvudresultat: Undersökningen visar att musikanvändningen följde principerna för medieanvändning genom att centrala begrepp som när, var, vaför, hur och till vad var avgörande för hur människo lyssnar på musik. Situationen har stor betydelse då många av respondenterna gjorde andra saker samtidigt som de lyssnarpå musik och även svarade att deras humör styr vad de lyssnar på. Undersöknigen ämnade även att ta reda på hur musikanvändningen evetuellt skildje sig mellan användare av spellistetjänsten Digster.se och icke användare. Universal Music gör stora satsningar på denna tjänst och behöver få en bättre överblick över sin målgrupp för att kunna bibehålla och förnya kunder. Analysen visade att det finns mycket små skillnader, de använder musik på nästan samma sätt.

With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

Syftet med detta arbete är att ta reda på hur icke-professionella och professionella inom musik hör när de lyssnar på musik. Finns det någon skillnad i var fokus ligger i musiklyssnande och går det att urskilja några tendenser? För att undersöka detta har ett urval av personer fått lyssna till olika musikexempel och sedan beskrivit den ljudbild de har uppfattat i musiken. Sedan har dessa narrativ analyserats med utgångspunkt i ett av Gabrielsson (2008) utarbetat klassificeringssystem i form av ett stort antal teman och kategorier, vars syfte är att belysa olika starka musikupplevelser. De varierande fokus som har framkommit hos informanterna i min studie har sorterats in under detta schemas olika teman och kategorier och sedan sammanställts i tabellform för att ge en lättare överblick.Trots att det mig veterligen inte finns en likadan studie om var fokus i musiklyssnande hos icke-professionella och professionella riktas inom musik, så styrkte det som framkom i resultatet befintlig forskning kring relationen mellan upplevelser och reaktioner inom musiklyssning.

This thesis examines the use of history, historical narratives and the relation to Venezuelan historical consciousness in Libro Rojo, a publication of The Unified Socialist Party of Venezuela (PSUV). It consists of four parts: an introduction, a declaration of principles, statutes and finally what is called the programmatical bases (bases programaticas) of the party.A starting point for this thesis is that this is an under prioritized area of research about the Bolivarian revolution in Venezuela. It aims to show the centrality of history in these fundamental documents of the biggest left-wing party in Latin America.The thesis finds that symbolically charged historical figures ? mainly national icons of Venezuela´s struggle for national liberation - are mobilized to back up contemporary aspirations and influence public perception of what kind of future is possible and desirable. Libro Rojo structures the relationship between past, present and future in order to influence historical consciousness.It also finds that Libro Rojo constructs a vision of socialism which aims to show that the ideas and actions of Venezuela´s symbolically charged historical figures are compatible with the ideas of 19th and 20th century western Marxism.

In today?s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer.

In which ways have composing processes in music appeared over the past 300 years? How may composing processes work today? What does new technology do to this processes?The key purpose of this study is to investigate various composing processes. A further purpose is also to gain an awareness of how we use modern technology by computers and their notation programmes.The research design of this thesis includes a display of literature related to composing processes. along with an analysis of the writer?s own experiences in the area.

The aim of this thesis is to investigate whether personal development, from the professional perspective, could be a relevant part of the music education department at Malmö Academy of Music. The thesis explores whether students would gain a better understanding of the professional teacher's role through personal development, and also the kind of educational structure that would be most suitable to achieve this understanding. A qualitative focal group interview was used as a method, and the participants where four students at Malmö Academy of Music. The results show that the students generally would be open-minded to integrate personal development in their educational program, and they also have a lot of interesting ideas regarding how a framework for the integration of personal development in the educational program could be structured. A number of suggestions how to integrate self reflection in the educational program are presented in the thesis.

The purpose with my degree project is to investigate the use of computers within the daily activity in three preschools and one preschool class. I have designed a survey that I distributed to the staff. The purpose of my work is to investigate how a number of preschool teachers and children in a few preschools and one preschool class in a medium-sized Swedish town are using the computer in their activities.My study shows that the computer is frequently used, both of the children and teachers, but also together. The children in my study are using the computer to play games, listen to music, and go into the websitewww.youtube.com, but also in order to write and count.  The teachers primarily use the computer to document, check their e-mail and listen to music.

The dialogical plait in individual vocal educationThesis in Music Education by Jannike Huss. Part of the work for the master´s degree. Studies from School of Music, Theatre, and Art, University of Örebro, 2010. Available from Örebro University, SE-701 82 Örebro, Sweden. Original in Swedish.This thesis treats the value of communication for individual vocal education on a higher level.

This report is part of the major thesis carried out at Stoneridge Electronics in Bromma,Stockholm during autumn and winter 2005-2006. The background to the thesis is the trendwithin the automotive industry where color displays have become more common for presentationof information to the driver, a trend that has come to the commercial vehicle market. Thepurpose of the thesis has been to evaluate whether programmable logic, with respect to FPGAtechnology, could be suitable for display control and graphics generation of these more complexcolor displays in automotive environment.Within the scope of the thesis the FPGA technology has been investigated, i.e. whatopportunities and threats there are with aspect to environmental and security requirements. Inaddition, the market of FPGAs and pre-built IP-cores has been investigated.

The aim of this master?s thesis is to explore concert institutions? informative texts prior to upcoming concerts ? texts in promotional materials and descriptive texts in programme papers. The thesis is carried out from a critical discourse analytical perspective. The discourse analysis is focusing on finding the texts? messages and it asks the question: To whom are these texts addressed? Theoretical support is mainly taken from Foucault?s theory about the relation between power and knowledge.

The aim of this paper is to investigate the subject matter of visual communication in presentation brochures of two Swedish regions: Region Halland and Region Dalarna. My focuses are the following questions: what is the aim of the brochures and in what ways does the visual material relate to that aim? How can strategic communication be defined through a visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for the visual material in relation to the written language of the brochures? Lead by these questions, I start by analyzing the brochures through a textual analysis and a social semiotic approach. The result shows that the aim seems to be both political and commercial, but that the visual elements relate more strongly to the commercial aim than to the political aim by the way they strive to present a positive image of the region. The visual elements work in strategic ways that I define as visual strategies.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.