With emphasis on women's magazines and men, this essay will revolve around the image of the ideal woman. Our purpose was to examine whether men have a distinct image regarding the appearance and behaviour of the ideal woman. Next step was to establish whether the women's magazines also presented a specific image to their readers.The answers were found through a qualitative study that included ten men, and through an extensive analysis by women's magazines. The result indicated that both the men questioned and the women's magazines presented a clear view of an ideal woman. The views held by the men, were then compared to the images presented by the women's magazines and were found to be very similar.We used Erving Goffmans sociological theory to describe the actual woman and the ideal images of women that the men questioned and the women's magazines presented.

This essay is focused on the phenomena of self-injurious behavior of two young men. The purpose of the essay is to enlighten their experiences of their earlier self-injurious behavior, and to further enlighten which factors they believe have been contributed to the origin and the ending of the behavior. The research questions the essay raises are: Which factors has contributed to the origin of the self-injurious behavior? Which functions did the self-injurious behavior have for the young men? What made the two young men quit their self-injurious behavior? The essay is qualitative and do not imply to generalize the results and it is made from interviews with respondents and earlier research on self-injurious behavior. The results show that there are differences in the factors that origin of the self-injurious behavior between the respondents.

The aim of this thesis is to explore how librarians approach to and knowledge of young people can be seen in their work methods and in activities arranged for young people. I also want to investigate other factors that librarians think can affect how they work. Five interviews were carried out with five librarians who worked with young people at public libraries. The literature review covers; young peoples needs and leisure activities, young peoples attitudes to libraries, activities arranged for them and towards departments for young people at public libraries. Literature dealing with librarians` attitudes and knowledge of young people was also included.

Payday loans are becoming a challenge of increasing gravity for society. Statistics show that the number of young adults with financial issues related to such loans has been growing over the past few years. Despite efforts to halt this trend, little is changing. Government mandated warning labels in commercials are typically used to inform about the risks associated with the consumption of certain goods and services, such as alcohol and tobacco. Despite issues related to payday loans, there is currently no legislation in Sweden mandating the inclusion of warnings in marketing of such loans.

Purpose/aim: The purpose is to get increased knowledge about how the communication had developed from the first contact online to the first meeting in real life and even after when it had turned into a real relationship. I also wanted to know why the eight women I interviewed experienced that the Internet is a good venue to meet and develop a real relationship at and if there existed any differences between those four women who were a bit older and those four women who were young.Material/method: When the purpose with this survey stood clear I decided to use interviews as the method to find out more about my subject. I decided to do eight interviews and I contacted eight women who all found their partners online that were willing to help me and answer my interview questions. I did six of the total eight interviews through MSN Messenger and the other two through the telephone.Main results: I found out that three of the older women had used e-mail and telephone and sometimes SMS communication to find out more about their soon to be partner and after that decided to meet the other person in real life. One of the older women and all four of the younger ones had used a Community and Instant Messenger to communicate with their soon to be partner, they also used the telephone and SMS to communicate with each other but Instant Messenger was the medium that dominated in their wish to communicate.

The violence against women is an important matter. In Sweden there are several organisations that takes care of the women and children in need.One of the many organizations you can turn to is women's shelter organizations. They are nonprofit organizations. They depend on the contribution of peoples free time and on the government's awareness of the work that the organization do. The social services has the main responsibility to take care of women and children in need.

The study aims to illustrate how women victims of male violence in intimate relationships are treated during the legal process and with professional perspective describe what women?s experiences considered to be in the legal process. The study also aims to draw attention to the interventions for abused women during the legal process.The results are based on interviews with professionals in the justice system, and on observations in the courtroom. Overall our results show that abused women are in need of a great quantity of help and support before, during and after the negotiation. The legal process is very stressful for the women.

AbstractThe aim of this thesis is to investigate how the Swedish political parties have been discussing gender politics since 1970 to nowadays, in order to see which problems and solutions that have been suggested by the parties to increase the representation of women and the equality between the sexes. The theoretical framework is constructed by theories of women´s representation, gender politics and women?s interest.To describe how the discussions about gender politics have been between the different parties, the methodological foundation consists of an ideology critical textual analysis of the political programs from the Swedish parties.The analysis confirms that the discussions about gender politics and the political representation of women increase over time. The most important issue of equality is the lack of women´s rights and possibilities in the labor market as a consequence of women´s responsibility of home and childcare. The analysis also shows that parties which discuss women as a category and the underrepresentation of women also point out the importance to increase equality between men and women..

The number of women in Swedish firms of accountant is not lower then the number of men, but when we compared the number of chartered auditors, the number of women are low compared to men. This is connected to the public debate that is mainly emphasising that there are no differences between men and women and therefore the sexes should be treated equal. The method used is a qualitative study and the primary data was collected through interviews. The respondents consist of members, women as well as men, from eighteen auditors in Malmö and Kristianstad. The result shows that both male and female characters are needed in the work on the firm of accountants.

Title You play, we?ll watch ? a study about e-sport consumption and communityAuthor Simon KarlssonSemester Spring 2012Tutor Malin SveningssonNumber of pages 67 (1 appendix)Aim The study aims to explore the motivations and needs behind e-sport consumption and the possible identity construction it entails.Method Qualitative methods: interviews and participant observations.Material Ten interviews with individuals from the barcraft community in Gothenburg, Sweden. Ethnography studies from four locations in total for the e-sport tournament GBG E-sport Open: three from qualifiers and one from the finals.Main results E-sport consumption proved to fill a variety of needs. Affective: To be entertained and experience emotional satisfaction. Social integrative: to connect with friends and other viewers.

Previous studies have shown that there exists a gap between purchase intention and behavior in consumption situations. This gap is especially prevalent for sustainable or green products and even more so in terms of sustainable apparel consumption. Therefore, the adoption of sustainable fashion remains low as fast fashion dominates the industry. A counter-movement for mass consumption - access-based consumption - has reached the apparel industry and in Sweden we see it in the form of clothing libraries. This qualitative thesis uses in-depth interviews to uncover the feelings of seven consumers towards the idea of accessing rather than owning their clothing as a more sustainable consumption form, factoring in the strong identity connection that we have to our clothes and how this affects their perceptions.

In published studies it is found that the fuel consumption on a forwarder is relatively constant, on time basis. A certain variation between different sizes of forwarders occurs as well as between different working elements. The aim of the study was to establish a forwarders comparatively fuel consumption when driving on road and in the terrain, loaded and unloaded, with high and low gear and with high and low speed as well as with hydrostatic and hydrodynamic transmission. A hypothesis was that low rpm gives lower fuel consumption on distance basic, at all trials. The test driving was made with a Hemek 750 which is a three geared hydrostatic machine and with a Hemek 700 which is a hydrodynamic machine with six gears.

The gas turbines in the Swedish secondary reserve are reaching the end of their technical lifetime, hence alternative solutions need to be considered. One of the solutions thought to have the greatest potential is the use of so called consumptionreduction. By entering contracts with large consumers, agreements are made to reduce consumption in the event of major disturbances in the power system and thus being used as a secondary reserve. This thesis investigates the feasibility of consumption reduction as part of the secondary reserve. This has been achieved by developing a requirement specification for the disturbance reserve and by studying the technical and economic potential for consumption reduction among a range of consumers.The technical potential for consumption reduction that fulfils the requirements for participating in the secondary reserve are on average 750 MW in SE 3 and 98 MW in SE 4.

This study examines how women are portrayed in four of Disney?s feature films, withthe focus on the presentation of relations between women. The films examined areSnow White and the Seven Dwarfs (1937), Sleeping Beauty (1959), The Little Mermaid(1989) and Frozen (2013). The aim is to analyse the development that has taken placefrom a gender perspective, from the earliest film, Snow White and the Seven Dwarfs(1937), to the latest, Frozen (2013), and to reveal the significance of the femalecharacters for each other. The films? portrayal of women and female relations isdiscussed in relation to previous criticism of Disney for their stereotyped portrayal ofwomen, and through a thematic comparison with the known fairytales on which thefilms are based.

This is a theoretical study of changing relations between men and women in the context of modernisation. Ideas derived from a general theoretical discussion will be illustrated by examples from countries that are going through societal changes affecting the lives of men and women; Uganda, Morocco and Mexico. Focus will be on connections between changes in the public sphere and interpersonal relations in the private sphere. One part examines certain effects of women?s increased participation in politics and in the workforce, concluding that these changes may cause conflicts with traditional values and consequently tensions in inter-gender relations.