In today's society, consumers get in touch with hundreds of advertising messages a day from companies. It is up to the consumer to choose the messages they want to listen to and ignore the ones they want. Today, there is an advertising saturation and this has implications for both producers and consumer. Companies must be innovative and come with fresh ideas to get us consumers to pay attention to their particular message.  It is through the marketing that companies have an opportunity to spread their message.

Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.

For the last 50 years the amount of available consumer goods has exploded in number, due to improvements in production and technology. The problem is that the overall sales of many categories are stagnant and retailers are unwilling to grant the categories more shelf space. Therefore many categories are crowded with products and hard for consumers to navigate in. The purpose of this paper is to examine the effects of an assortment reduction on several variables relating to assortment perceptions, customer satisfaction and store choice. The study was carried out as an experiment with 127 participants.

ABSTRACTBackground Calprotectin is a protein found in the cytoplasm of neutrophile granulocytes. In the course of inflammatory bowel disease (IBD), calprotectin is released during chronic inflammation in the gut. Activation of neutrophils during the inflammation is followed by activation and secretion of pro-inflammatory molecules such as calprotectin. Calprotectin is stable in stool up to 7 days and can therefore be used as a non-invasive marker for diagnosis, treatment and measurement of the disease activity in patients with IBD. The most common method for analysis of calprotectin concentration is ELISA.

One fundamental principle in Swedish contract law is that passive acceptance does not constitute a binding acceptance of an offer. Still, business owners use the consumers unknowing of this, and form offers saying passivity will lead to a binding agreement. Business owners are thus trying to ?negatively bind? the consumer to agreements. There are rules prohibiting this kind of actions in the Swedish marketing law (MFL).In order to find out what constitutes this forbidden kind of agreement-entering according to the Swedish Market Court, an analysis of seven cases settled between 2002-2009 and concerning consumers in these situations, is made.

Mapping a process enables a greater understanding of the work, and is standard to evaluate and improve a process. This thesis is conducted at Test Bed Mechanical Design at Scania in Södertälje. Test Bed Construction is a complex process, characterized by a large amount of creative work, technical challenges and coordination between different people and different organizational functions.The aim of the thesis was to identify the Test Bed Construction Process and to develop a visual model of the workflow that also served as support for the engineers in their daily work. During the mapping process, comparisons were made with previous research in lean product development to identify process improvement.A literature review on process mapping and process visualisation resulted in a method for process mapping. The study showed that research on process visualisation is neither structured nor well defined.

Ericsson AB in Katrineholm is a part of the Section Business Unit Network in the Ericsson Group. The plant's main task is to produce printed circuit boards in small volumes with a high product mix and focus on delivery and cost effectiveness. At the factory they produce printed circuit boards in the Module department.The Module department has for a long time had a high output of non-approved circuit boards in their production. This has led to a growing stock of non-approved circuit boards on the company?s repair department.The purpose of this thesis is to investigate how Ericsson in Katrineholm can increase the outflow of approved articles in their test process in the Module department.

In offshore oil production FMC Subsea systems use a product called cap. The cap´s mainly task is to protect hubface and seal areas on inboard hub against dirt, corrosion and mechanical damage under installation of a subsea system. A new model of a cap has been designed and analysed using finite element method. The model is called KC3-12 and has a new function, emergency release, which is a backup method for the ROV (remote operated vehicle) to release the cap from the hubface when it is placed under water. The cap KC3-12 was found to fulfil the criteria under the test load pressure, according to ASME VIII, div2.

AbstractThe intension with this paper was to describe the understanding students in third grade had about mathematics and how these students, based on their previous mathematics experiences, apprehend the coming national tests in mathematics. After the test period the student was interviewed on how they experienced their participation in the test. The choice of method was the qualitative case study where the data was collected from interviews and observations. In the result that was found, the interviewed students described mathematics as counting. Students preferred easy math work and to solve routine tasks in math books instead of more demanding work.

Generally prosody is described as the rhythmic, dynamic and melodic features of language. Prosody is further often described as suprasegmental, since its properties go beyond vowels and consonants, which are segmental characteristics of language. A relationship between prosody and music has been noticed and described for several decades. At present, there are several studies proving relationship between prosodic and musical abilities. The aim of the present study was to construct a test for prosodic non-linguistic perception and production regarding intonation and rhythm. The test was tried out on 16 children with typical language development aged 4;6-7;6 years. Before testing of ITAP each participant were asked about musical experience.

An organization must manage its resource consumption and material flows in order to satisfy the demand of its products as efficiently as possible. Managing of the aforementioned requires a balance between the organizations resources (such as the capability of distribution and production) and the market demand. According to Gardner (1990), an estimation of future demand is a necessity for maintaining the balance. An instrument that is used frequently to estimate future demand is demand forecasting. The demand forecasting practice has been thoroughly studied and a plethora of academic contributions exist on the topic.

SammanfattningAnalysen undersöker meningserbjudandet gällande konsumentfrågor i tre läroböcker inom hem- och konsumentkunskap, med utgångspunkt i kursplan 2000 (Skolverket, 2000a). Först definierades och avgränsades konsumentfrågorna med hjälp av konsumtionsprocessen (Bjurström, 2004, McGregor, 2011a). Det andra steget i analysen var att kategorisera det befintliga konsumentinnehållet utifrån tre undervisningsstrategier: fakta-, normerande- och pluralistisk undervisningsstrategi (Skolverket, 2002, Kronlid & Öhman, 2010). Som ett tredje steg genomfördes en analys även av kursplan 2000, med hjälp av de tre undervisningsstrategierna. Detta tredje steg utgick ifrån antagandet att läroböckernas legitimitet och relevans styrs av kursplanen (Sellander, 1988, Lundgren, 1989, Englund, 2011).

Bakgrund: Det är viktigt att kliniskt kunna avgöra om idrottaren är tillräckligt rehabiliterad för att återgå till full träning och matchspel eftersom otillräcklig rehabilitering är den största riskfaktorn för återskada i hamstrings. Därför skulle ett test med enkel utrustning behöva komplettera den kliniska undersökningen.Syfte: Studiens syfte är att undersöka vilket samband som finns mellan genomförandet av Nordic hamstring strength test och Asklings hamstring test utifrån skattning av smärta och obehag i samband med testen. Huruvida deltagarnas tilltro till att prestera sitt yttersta i en 90 min fotbollsmatch påverkas efter testerna samt att beskriva obehag och smärta efter testerna för spelare som varit skadad eller inte under senaste sex månaderna.Metod: 22 fotbollsspelare fick skatta sin tilltro till sin egen förmåga att prestera sitt yttersta i en 90 min fotbollsmatch samt skatta obehag och smärta med VAS i samband med testerna. Hamstring Outcome Score användes för att få en helhetssyn av deltagarnas funktion och skadehistoria kring hamstring. Spearman?s rho och Wilcoxon?s teckenrang test användes för att analysera resultatet.Resultat: Korrelationen mellan Asklings hamstring test och Nordic hamstring strength test var moderat (0,4-0,6) dock signifikant på <0,05.

Bakgrund: Det är viktigt att kliniskt kunna avgöra om idrottaren är tillräckligt rehabiliterad för att återgå till full träning och matchspel eftersom otillräcklig rehabilitering är den största riskfaktorn för återskada i hamstrings. Därför skulle ett test med enkel utrustning behöva komplettera den kliniska undersökningen.Syfte: Studiens syfte är att undersöka vilket samband som finns mellan genomförandet av Nordic hamstring strength test och Asklings hamstring test utifrån skattning av smärta och obehag i samband med testen. Huruvida deltagarnas tilltro till att prestera sitt yttersta i en 90 min fotbollsmatch påverkas efter testerna samt att beskriva obehag och smärta efter testerna för spelare som varit skadad eller inte under senaste sex månaderna.Metod: 22 fotbollsspelare fick skatta sin tilltro till sin egen förmåga att prestera sitt yttersta i en 90 min fotbollsmatch samt skatta obehag och smärta med VAS i samband med testerna. Hamstring Outcome Score användes för att få en helhetssyn av deltagarnas funktion och skadehistoria kring hamstring. Spearman?s rho och Wilcoxon?s teckenrang test användes för att analysera resultatet.Resultat: Korrelationen mellan Asklings hamstring test och Nordic hamstring strength test var moderat (0,4-0,6) dock signifikant på <0,05.

SammanfattningAnalysen undersöker meningserbjudandet gällande konsumentfrågor i tre läroböcker inom hem- och konsumentkunskap, med utgångspunkt i kursplan 2000 (Skolverket, 2000a). Först definierades och avgränsades konsumentfrågorna med hjälp av konsumtionsprocessen (Bjurström, 2004, McGregor, 2011a). Det andra steget i analysen var att kategorisera det befintliga konsumentinnehållet utifrån tre undervisningsstrategier: fakta-, normerande- och pluralistisk undervisningsstrategi (Skolverket, 2002, Kronlid & Öhman, 2010). Som ett tredje steg genomfördes en analys även av kursplan 2000, med hjälp av de tre undervisningsstrategierna. Detta tredje steg utgick ifrån antagandet att läroböckernas legitimitet och relevans styrs av kursplanen (Sellander, 1988, Lundgren, 1989, Englund, 2011).