Syftet med studien var att undersöka om det förelåg några skillnader i upplevelsen av inre arbetsmotivation och arbetstillfredsställelse bland tjänstemannakonsulter inom ett bemanningsföretag beroende på antal uppdrag. Syftet var även att undersöka om det förelåg någon interaktionseffekt mellan hur väl uppfyllda de inre motivationsbehoven var och antal uppdrag. Ytterligare ett syfte var att undersöka vilket motivationsbehov som predicerade generell arbetstillfredsställelse främst. Studien genomfördes inom ett bemanningsföretag i mellansverige, där 70 tjänstemannakonsulter deltog genom att besvara en webbenkät. Mätinstrumenten som användes var Basic Need of Satisfaction at work scale (BNS) och Minnesota Satisfaction Questionnaire (MSQ).

The release of green house gases and the environmental impacts humans have on the environment are huge and might cause irreversible changes to our earth. Meat is considered to have large impacts on the environment, especially beef meat and therefore there have lately been considerable discussions on the sustainable level of meat consumption and production. The main goal with this thesis is to study sustainable meat production and meat consumption in the county of Dalarna in Sweden. Indicators for sustainable meat production and meat consumption were developed and applied on three cases. Interviews were carried out with a municipality in the region that represents the consumer and three beef farmers that represents the producers.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

During the early 1990´s, the Swedish commercial air traffic was de-regulated and the new market-condition made it possible for low-budget airlines to enter the Swedish market. The former monopolistic airline company, Scandinavian Airline Systems (SAS), was facing a new type of competition which had the advantage of offering much cheaper air trips than SAS. Adding the decrease of profitability that struck SAS as well as other airline companies after the terrorist attacks on the 11th of September, forced them to carry out a mayor reorganization programme. The programme, called ?Turn Around 2005?, was a direct economical measure that begun in 2002 and lasted until 2005 and resulted in a cost saving of 14,5 billion SEK as well as a notice or a transfer of 6000 employees.The purpose of this essay is to investigate if the opinion of the consumer, the image, corresponds with the profile that SAS wishes to mediate today.

Relationship Marketing - will banks be able to handle higher consumer mobility in the private market?The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of models and theories centered on relationship marketing. The theories describe loyalty, the customer lifecycle and relationships between customers and organizations.

Community Supported Agriculture (CSA) is an unconventional model of agriculture expected to contribute to a more sustainable food supply and a sustainable landscape; the development of rural areas; a stronger relationship between producer and consumer and a healthier diet. This study, with a focus on food production and the link between the producer and consumer, describes the origin and current development of CSA in Sweden, including the prerequisites for CSA in a Swedish context. Organizations and entrepreneurs working with CSA and related projects are identified and interviewed. The notion of CSA in Sweden is still in its infancy, but a rapidly growing interest currently can be detected. The fact that the identified CSAs are found in different Swedish regions with variations in degree of urbanization and intensity of agriculture indicates that the prerequisites are there for the concept to grow, both in rural as well as urban areas.

AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.

To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. It has become a trend.

The development of technology and the mechanization in the Swedish forestry has during the last 60 years resulted in depopulation of the country side and due to that the amount of distance forest owners has increased. Therefore the forest companies need to make some adjustments in order to keep the distance forest owners as customers and to attract new ones. The purpose of this essay was to examine and analyze the distance forest owners satisfaction with Södras service offering and quality of service and further develop some proposals for action. A web-based survey was sent out to 634 distance forests owners in Stockholm, Sweden, all members of Södra. 269 respondents participated in the survey and of them, 27 did also participate in a follow-up telephone interview.

This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

The Net Promoter Score (NPS) has been claimed to be the single most reliable indicator of firm growth and has gained wide adoption among companies in a broad range of industries. This is despite a lack of rigorous scientific testing. The purpose of this study is to examine the predictive strength of the question "How likely are you to recommend [.] to your friends and colleagues " that the metric is based on: how well does it actually predict future consumer behavior Furthermore, the report aims to create a greater understanding of the factors that explain a person's word of mouth (WOM) intention and which behaviours cause that intention to change. A longitudinal study was conducted of 304 consumers' WOM intention regarding two non-carbonated drinks and their subsequent WOM and purchase behavior. The analyses show that the behaviors are captured by the metric to some extent.

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.

Målet med detta examensarbete har varit att på bästa möjliga sätt finna ett truckdatorsystem som kan förbättra arbetssituationen och säkerheten i Movex på förrådet hos Pharmacia & Upjohn Consumer Healthcare i Helsingborg.Truckdatasystemets främsta egenskaper skall vara enkelhet, smidighet, lätt utbyggbarhet för framtida behov, samtidigt som det skall fungera med det nuvarande Movex systemet.Riktlinjerna som drogs upp för projektets genomförande:? Materialflödesanalys genomfördes och overheadmaterial skapades? Information inhämtades om tänkbara leverantörer på marknaden? Selektering av leverantörer mot upprättad kravspecifikation? Inhämtning av offerter och besök på referensanläggningar? Demonstration och uppkoppling mot Movex på Pharmacia? Prisförhandling, egenskapsbedömning - ordervinnande faktorer? Val av slutgiltig leverantör? ImplementeringsplanDet slutliga valet som truckdatorsystemleverantör föll på Teklogix. Fördelarna med deras system var bland annat följande:? kompakt, lättplacerad terminal? personalens favorit? stor potential att utveckla ett bra system med inläsning av streckkoder på ett rationellt sätt? kort svarstid mellan terminal och Movex? bakåtkompatibelt samtidigt som systemet har stora framtidsmöjligheter.

Studien är utförd på Hammarplast Consumer AB med syftet att skapa djupare förståelse i hur producerande verksamheter arbetar med sina ständiga förbättringar och hur de kan på ett strukturerat sätt utföra förbättringar i den dagliga styrningen för att nå konkurrenskraftig och hållbar utveckling.För att detta skulle uppnås dokumenterades företagets vision och utmaning, som sedan bröts ned till ett detaljrikt måltillstånd med hjälp av att nuläget analyserades i den valda processen. Därefter gjordes små, snabba steg och korrigeringar mot måltillståndet, vilket genomfördes med planering, genomföring, reflektering och uppföljning. Det gav förbättringar som var värdehöjande för företaget och som resulterade i ett steg närmare visionen. Det strukturerade tillvägagångssättet, kata, bidrog till att medarbetarna blev engagerade och involverade.I de avslutande kapitlen fördes en diskussion om hur företaget kan på ett strukturerat sätt utföra deras ständiga förbättringar i den dagliga styrningen som kommer att föra dem emot en konkurrenskraftig och hållbar utveckling..

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.