Introduction: The concept of CSR was first coined in the 1950?s and refers to corporate vol-untary work to contribute to a sustainable society. In Sweden, companies within the finance sector are among the worst when it comes to implementing CSR in their daily work. The debate on whether companies should engage in CSR activities or not, is extremely relevant nowadays. Right now we are facing a time where the demand on companies to take their social responsi-bility becomes more intensified.

IntroductionIn this study, we have explained the complexities of social media, as it is still a relatively unexplored area. With the rapidly growing use of social media in recent years, companies have chosen to establish themselves in social networks to advertise themselves and communicate with their customers. In this study we analyze IKEA Sweden and their use of social media on the national market, where focus lies upon IKEA Sweden Facebook-page. The study intends to find out how the company uses social media as a marketing and communication tool and also analyzes the relations and conversations that occur on the Facebook-page. Purpose and research questionsThe purpose of the study was to gain a deeper understanding of how a large Swedish company as IKEA has chosen to use social media and how it's perceived by them. We also intended to find out how IKEA Sweden uses social media in their daily work and how the company communicates through this media channel.

In today's society social movement are dependent on media as a channel to com-municate their political message and their discourse. Media is an arena for dis-courses but at the same time, along with Attac, one of the actors who struggle to be part of the dominant discourse of the society. This struggle is uneven due to media and the relationship is to some content hegemonic.Attac Sweden was constituted in January 2001 and got an enormous amount of attention in media. But after the riots during the Göteborg European Council in June 2001, that Attac was partly blamed for, the attention in media has faded out. This paper shows that the images of Attac in media hasn?t been favouring the movement, especially during and after the meeting in Gothenburg.

I have critically examined heteronormativity as it permeates our society and questioned ?identities? as designed and constructed, leading to certain identities being seen as normal, while others are regarded as abnormal.I have had a discussion with my informants about love, monogamy, amicable and relationships. Every couple has basically isolated themselves after they became a couple and they feel secure with one another. The partnership is very important for my informants, partly because they see the partnership as a legal and economical security. However, these aspects are not crucial to the decision that they chose to marry, for the main reason is love and the desire to take the relationship one step further.

The purpose of this Master thesis is to examine how college library managers perceive shelves of book reservation system in an integrity perspective. Privacy is an important part of everyday life in the society of today and according to some people, for example a former library lawyer in the Swedish Royal Library, these shelves conflicts with the Swedish law of Secrecy (Sekretesslagen 9 kap. 22 §). I am therefore interested in how they perceive this system: what weaknesses and strengths it has, why they implemented it, how they have interpreted this law. To answer this I have used a qualitative method called phenomenography and done interviews with five college library managers.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

While conducting our practical training we experienced how the structure and the complexity of the municipal administration could, from a white-collar workers perspective, become a limitation and burden for efficient work. Deriving from this experience we found an interest in how politicians reasoned with regards to their relationship with supervisor in municipal old-age care. Kouzes och Micos (1979) ?Theory of organizational behavior in human service? became our point of departure. Their framework was therefore the foundation for our research and work throughout this paper.Our aim with this research was to examine how politicians viewed their relationship with supervisor in municipal old-age care.

AbstractInterest in the subject appeared from real events. We seemed to discern a trend in society. Wehave noted that the amount of social enterprises to a greater extent is formed in Sweden.Companies like GodEl, Postkodslotteriet and DEM Collective are typical illustrations ofcompanies included in the category of social enterprise. It seemed as socially profiledcompanies is the new generation companies. The purpose of this essay is to make aninventory of possible competitive advantages that arise from social branding.

A study has been conducted with the aim to investigate young people's perception of the relationship between cyber bullying and self-image and their perception of which role gender plays in this relationship. Three focus group interviews were conducted with six to seven participants in each. The majority (16/19) of participants were women. A thematic analysis was used in which five themes were identified. The results show that there is a perception of a link between cyber bullying and self-image in which people who become cyber bullied have lower self-image and poor self-image can contribute to the experience of feeling cyber bullied.

In the Swedish governing document for the mandatory school (Lpo94) it is laid down that The school shall strive for being a living social community that gives safety and the will and desire to learn. The social community and the social relations in the school everyday existence are thereby without hesitation very important for the students' learning. The teacher always wants to engage the students and create order, comfort and a good work environment. In this essay, the relationship between students' work climates, matter interests and average grades is studied. This gives understanding and awareness in these important parts of the schools´ daily activity.

The rise of social media has created an endless source of possibilities for companies to interact and connect with their target audiences. As it is a new channel, companies may experience uncertainty on how to use it to its fullest potential.The purpose of this study is to describe how the Public Service radio channel, P4 Kalmar, use its Facebook page and how its members perceive the communication on this platform. We have also presented recommendations on how P4 Kalmar can improve the relationship with its members. To reach our conclusions we have combined theoretical references with a quantitative content analyze, a survey and qualitative depth interviews.By analyzing our findings we came to the conclusion that P4 Kalmar have to develop a strategy for communicating on social media. But since no general communication strategy for the organization exists they have to develop one before developing one for social media.

 Syfte: Syftet med studien är att undersöka och analysera hur företag implementerar CRM i avsikt att identifiera de bakomliggande faktorerna till att företag misslyckas med en CRM implementering.Teorier: CRM som process, Implementeringsstrategier, ImplementeringsmodellMetod: Kvalitativ studie som består av fyra semi-strukturerade intervjuer med olika företag.Empiri: Består av fyra intervjuer med CRM-ansvariga från respektive företagSlutsats: Om företaget förstår och tar hänsyn till alla faser i CRM implementering, och generellt anser att alla faser är lika viktiga då alla delar går ihop, leder detta till en lyckad CRM implementering. De bakomliggande faktorerna till ett misslyckat CRM-implementering är i stort sett att företagen anser att en fas är viktigare än en annan fas, vilket leder till att företaget ned prioriterar andra faser som är väsentliga vid en implementering av CRM. .

Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.

In the curriculum from 2011 for Religion in Swedish Upper Secondary School, a new content has been added regarding the relationship between religion and science. The pupils are supposed to acquire a view of how the understanding of religion and science can express questions concerning creationism and evolution. The purpose of this study is to identify how this relation between religion and science is represented in textbooks for the subjects of Religion and Biology and how pupils are encouraged to reflect on and discuss this relationship. The method of this essay consists of a qualitative content analysis of textbooks from both Religion and Biology. The result of this study showed an overall multifaceted picture of the relation between religion and science..