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1462 Uppsatser om Consumer politics - Sida 59 av 98

Legitimitet och nekande tvångsmakt i Operation Desert Storm

When are aerial bombing strategies effective in coercing target states? According to the recent research debate there is a consensus that denial strategies may be an effective instrument for coercing states to change their politics. This study is based on Belkin?s theory which argues that the effectiveness of denial strategies may depend in part on the domestic legitimacy of the target states? regimes. From a political standpoint, aerial denial effectiveness can be considered more likely to coerce when political leaders of target states lack domestic legitimacy rather than when they are legitimate.   The purpose of this study is to contribute an explanation of a condition where denial strategies are more likely to succeed.

En designguide för framtidens källsortering

SammanfattningSyftet var att undersöka hur människor upplever källsorteringpå ett personligt och allmänt plan och utifrånresultatet arbeta fram en förbättrad källsorteringsproduktför dagens hushåll. Medan målsättningen var attpresentera en kunskapsgrund om hur framtida källsorteringsprodukterbör designas för samarbetspartnernHammarplast Consumer AB.Från den inledande enkätundersökning identifieradesflertalet problemområden som angreps genom designmetodikoch diverse analysmetoder. Inledningsvis undersöker och ifrågasätter arbetet placeringenav källsorteringen i hemmet och vilken rollkökets historiska utveckling spelat för hushållens avfallshantering.Man frågar sig även om hur vida en nykällsorteringsprodukt bör anpassas efter bostäder medspecifika byggnadsår, eller inte och vilka avfallsmängderdet svenska hushållet ska hantera i dagsläget. Genomgåendeför projektet är att olika resonemang till stordel förs och förklaras genom illustrationer, foton ochandra grafiska element och slutligen resulterar i ett genomarbetatkoncept.Avslutningsvis förs en diskussion över filosofin kringmaterialval vid produktutveckling och vilka materialsom är bäst lämpade för det genererade konceptet ur ettekonomiskt, produktionstekniskt och miljömässigt perspektiv..

Gör om, gör rätt! Om judikalisering och migrationsdomstolens tillkomst

This thesis examines the reasons behind the Swedish migration policy reform which led to a replacement of the Aliens Appeal Board by the Migration Court. This introduced a two-party procedure, oral hearings and enhanced transparency. It was designed to guarantee the rule of law and to thwart political arbitrariness.The transfer of power from representative institutions to judiciaries is referred to as judicialization, and the Migration Courts may be considered a typical example of this phenomenon. However, this can be questioned. The straggling nature of the term implies everything and anything unless cautiously defined.

Underifrånperspektiv - en analys av utvärderingen av demokrati och delaktighetsmålet i storstadssatsningen i Malmö

The Swedish metropolitan politics have had the bottom-up perspective as a major principle to evolve the democratic participation in segregated areas. My objective was to investigate if a bottom-up perspective has been used as a method of evaluation in a sample of 10 evaluation reports made about democratic participation in Malmö.The key questions were; In the evaluations:- How was the bottom-up perspective and related concepts defined?- What criterias and theories were used?- What values surfaced?- What methods were used?- Has a critical approach been used?The method used is analysis using the theories of Critical Social Method by Alvesson & Deetz, Values in evaluation by House & Howe and Choices of perspective by Eliasson.None of the analysed evaluations have used participatorial methods. As participation is defined mainly statistically, the criterias are usually quantitative measurements, though the evaluators agree that democracy is a matter of quality. There is a common lack of theoretical basis of analysis and methodology description.

Den svenska arbetarrörelsens utmaningar och visioner - En undersökning av synen på kollektivet i LO- Tidningen 1991-2005

In this essay I have studied the Swedish Working Class whose part of LO.Ideological texts in LO- Magazines is used to quote texts by collective orindividual terms. Method and theory material show high level of solidarity andequality while theory shows higher level of individualism and autonomy. Myresearch is closer to Boréus than Blocks. Politics taking under the 1980: s apowerful right turns holding a steady course through my material.The question in the essay is: What vision on the collective shows in theLO- Magazine in a time during individualization? Answer to this question is thatthe collective unofficially through LO: s: staff on central level tries to showstrength and unity with terms like solidarity and equality between the sexes.

Flipp eller flopp?: En kvantitativ studie om bloggens potential som marknadsföringsmedium

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

En kvantitativ studie om sociala nätverks påverkan på konsumenter genom Facebook

Uppsatsens syfte är att pröva tesen att Radiosportens sändningar har blivit mer jämställda mellan 1995 och 2007. Det som undersökts är utrymmet som kvinnor och kvinnligt idrottsutövande får i sändningarna i förhållande till män och manligt idrottsutövande. Metoden att besvara frågan är kvantitativ. Radierade sekunder har räknats och fördelats mellan kategorierna kvinnliga och manliga röster och kvinnligt och manligt idrottsutövande. Kriterierna för jämställdhet är att de kvinnliga rösterna är proportionerligt representerade och att kvinnligt idrottsutövande får ett proportionerligt utrymme i Radiosportens sändningar. Undersökningens resultat visar att Radiosporten har blivit mer jämställd under  undersökningsperioden, men att det inte går att säga att ökningen är stabil från år till år. Resultaten visar också att kvinnor och kvinnligt idrottsutövande inte får utrymme i nivå med andelen kvinnor eller omfattningen av kvinnligt idrottsutövande generellt..

Varumärkeskommunikation för marknadsledare : En studie av Red Bull's varumärkeskommunikationoch image

The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was quantitativequestionnaires which we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull.

Kan man erfara historia? : Elevers syn på museet som lärandemiljö - om historieundervisning och historiemedvetande

This essay is a case study based on two sources of empirical data, qualitative interviews and responses from a questionnaire, which examines upper secondary school students? attitudes to history teaching in a museum context. The students? answers are further analyzed in relation to the concept of historical consciousness. Thus, history teaching in the museum, from a student perspective, and the students? capacity of expressing a historical consciousness in their answers, constitute the core of this essay.

Populism som kommunikationsstrategi i Svensk politik

In Jan Jagers and Stefaan Walgrave theory about populism as a political communication-style they claim that one can find this in the rhetoric of political parties. In their study of Belgian politics they found that the extreme-right party Vlaams Block has embraced this populism to a larger extent than other parties. Based on this theory this thesis aims at finding populism as a communication-style in three different Swedish political parties with the purpose to see if the extreme-right party ?The Sweden Democrats? will show populism to a larger extent than other parties, as was the case in the Belgian study.Based on Jagers and Walgraves operational definition of populism as a political communication-style this thesis applies it to the rhetoric of three different parties being ?The Social Democratic Party?, ?The Moderate Party? and ?The Sweden Democrats?. This is done in order to be able to clarify on the one hand if their theory is applicable to the Swedish case and on the other hand to what extent populism as a communication-style exists in Swedish political rhetoric.The method for this thesis has been a qualitative text analysis since and leads to the result that Jagers and Walgraves theory of populism as a communication-style is applicable to the Swedish case and that ?The Sweden Democrats? to a larger extent uses this political communication style, than the two other parties..

Den demokratiska lyxen

Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, clothing retailers that perform designer collaborations with exclusive designers to create limited collections.Studies describing the effects of those collaborations on the retailers brands are rare and especially from a consumer perspective. Since H&M has been a pioneer in designer collaborations and has done it more times and for more years than any other retailer we have conducted our study on their case. Our intention was to investigate how the designer collaborations have affected the brand equity and image of H&M, if the collaborations have increased the willingness to pay for H&M's other ranges and if they have affected H&M's ability to extend its brand to higher price segments, through an experimental study.

Arbete befrämjar hälsa och välstånd... : en studie av arbetslöshetspolitiken i Uddevalla 1918-1932

This essay deals with Swedish unemployment politics during the period 1918-1932, and can be seen as a contribution to earlier research of how the policies, established by the State Unemployment Commission, was carried out at a local level. This study bears upon  Uddevalla municipality, a town in the southwestern part of Sweden, which had about 13,700 inhabitants in 1920.The research was conducted in Uddevalla municipality archives, and the sources used are above all municipal records and documents from the local unemployment committee. The measures taken by the local committee to reduce the effects of unemployment have then been compared with the directives of the State Unemployment Commission.The survey shows that the local unemployment committee, at least during the first half of the 1920s, was very keen to follow the directives of the State Unemployment Commission, and they also tried to charge the municipality's economy as little as possible. The local policy was often even more restrictive than the demands from the State Unemployment Commission. During a few years in the middle of the 1920s, when the unemployment was relatively low, most of the unemployed did not recieve any help at all.The restrictive policy, however, led to an increasing distress among the unemployed, and the poor relief had to give financial help to a lot of unemployed and their families.

Omröstningar på nätet ? när publiken själv får delta : En studie av dagspressens innehåll

When the Internet was established in the early 1990`s the daily press got a new market to act on. Contacts with readers was strengthened through the internet and as the years went by interactivity became increasingly important ? both for editorial and audience. One of the most common and most accessible forms of interaction is polls. This paper has examined within what contexts the newspapers are using polls ? in other words in what values of news criteria?s do the articles connected to a vote belong to.

Är prostitution ett uttryck för brist på jämställdhet? : En studie av den unika sexköpslagen

Our purpose with this essay is to find explanations to the genesis of the Swedish law against prostitution now in power, known as Sexköpslagen 1998:408. We enter deeply into the official reports behind the law. This Swedish law implies that in a sex trade a crime is committed only by the consumer, and not by the seller. Our essay will result in an analysis of what sexköpslagen is an expression for. Our assumption is that the so called ideology of (gender) equality in Sweden might be a part of the explanation to the genesis of sexköpslagen.

Utan papperstidningen saknas existentiella förutsättningar för journalistik på webben : En undersökning av lokala tidningars förutsättningar när de möter utmaningarna från internet

AbstractIn the past decades the newspaper industry went through many changes but it has never had a problem of this kind. With the freedom the Internet brings us today and the wide range of information channels, the newspaper is for the first time seriously challenged.When the newspapers began to establish themselves on the internet they thought it was only to copy the content of the newspaper on to their webpage and the advertisers would come along. This move was not planed and had no vision. When the advertisers discovered Internets wide range of advertisement platforms they started to look for other places they could put their ads. This thesis is about the local newspapers ability to address the problem that the internet has created. I based my study on the following issues:Why has internet caused this problem for the newspapers?What are the prerequisites for local newspapers when they face challenges from the internet?How have the advertisers acted after the emergence of this challenge?To answer these questions I did qualitative interviews with different personalities within the newspaper industry, two local newspaper executives and two professors in media economics. In conclusion the result shows that there are different opinions regarding these questions and different views of how to solve them.

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