Denna uppsats är en studie av bisexuella kvinnors erfarenheter av att bedriva politik i vardagslivet och på mer kollektivt organiserad nivå. Vi har undersökt hur respondenterna uppfattar det egna politiska handlingsutrymmet och hur de ser på möjligheterna att i en olikkönad relation bedriva sexualpolitik. Syftet har varit att undersöka hur kvinnorna går tillväga för att hävda ett politiskt engagemang i olika kontexter. Sju öppna samtalsintervjuer och en mailintervju har genomförts med kvinnor som har bisexuella praktiker eller begär och/eller identifierar sig som bisexuella. Vi har undersökt kring vad de formar en politisk identitet samt hur de använder handlingsstrategier som uttryck för en kritisk, politisk position.

The activity of interest groups in the political process of the European Union has given rise to a broad debate concerning the effect on European democracy these groups have. As relatively powerful political actors, the question of these groups? views on the EU and how the union should be is an important one. The status of these groups owns democratic representation also affects the democratic status of the EU. Being based on a number of theories, this study adopts an ideology analysis for the purpose of testing these theories on two cases ? the Swedish environmental organizations World Wide Fund for Nature and The Swedish Society for Nature Conservation.

Relationship Marketing - will banks be able to handle higher consumer mobility in the private market?The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of models and theories centered on relationship marketing. The theories describe loyalty, the customer lifecycle and relationships between customers and organizations.

Community Supported Agriculture (CSA) is an unconventional model of agriculture expected to contribute to a more sustainable food supply and a sustainable landscape; the development of rural areas; a stronger relationship between producer and consumer and a healthier diet. This study, with a focus on food production and the link between the producer and consumer, describes the origin and current development of CSA in Sweden, including the prerequisites for CSA in a Swedish context. Organizations and entrepreneurs working with CSA and related projects are identified and interviewed. The notion of CSA in Sweden is still in its infancy, but a rapidly growing interest currently can be detected. The fact that the identified CSAs are found in different Swedish regions with variations in degree of urbanization and intensity of agriculture indicates that the prerequisites are there for the concept to grow, both in rural as well as urban areas.

Recently, there have been intense discussions about the humanities and their role in society. Internationally, as well as in a Swedish context, the humanities have been regarded to be in a state of crisis. However, these discussions usually demonstrate a lack of historical perspectives based on thorough empirical research. The notion of a crisis needs to be historicized.In this study, a case is being examined where the relationship between science and society was renegotiated. In the context of World War II, a discourse has been identified in a borderland between science and politics through an analysis of Swedish journals and anthologies during the time period 1937-1947.

AbstractBetween 1989-1996 and 2000-2003 a civil war took place in Liberia. During the war many, many people were killed or were forced to flee. Another of the war's characteristics was the high number of women being sexually abused and beaten by the soldiers. The aim of this thesis is to analyze to what degree the peacekeeping personnel in Liberia, foremost staff working for the UN and agencies related to the UN, have implemented Resolution 1325 in their work. Resolution 1325 was adopted by the members of the United Nations Security Council in year 2000 and aims to increase the efforts made to secure women's rights and security in parts of the world where war and crisis prevail.

AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.

To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. It has become a trend.

AbstractTitle: How does Europeanization effect Swedish alcohol policy? .Titel: Hur påverkar Europeiseringen svensk alkoholpolitik?Minor Thesis in Political Science, January 2008Author : Markus GustafssonTutor : Lennart BergfeldtVäxjö UniversityThis essay will deal with the influence which Europeanization has on domestic politics. The case I have chosen is Swedish alcohol policy. Thus, the purpose is to explore whether observed changes in Swedish alcohol policy in the years 1993-2005 can be explained by Swedens´s membership in the European Union. To reach this purpose the following questions need to be answered:? What is europeanization?? How has Swedish alcohol policy changed from 1993 to 2005?? Is it possible to connect the changes in Swedish alcohol policy to a process of Europeanizationprocess?The method in this essay has been a qulitative study of litterature.

This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

The main purpose of this study is to examine celebrity candidates in the European Parliament election in Sweden and Finland. The theoretical background assumes that candidate voting is beneficial in the election to the European Parliament. Previous research also shows that there are some opponents towards candidate voting, claiming it personalizes politics and it might lead to celebrities getting elected simply because they are well known to the voters.This study is a comparative analysis and analyzes the differences between Sweden and Finland when it comes to celebrity candidates. Furthermore, Max Weber?s theory on leadership will be used to categorize the celebrity candidates further.

The Net Promoter Score (NPS) has been claimed to be the single most reliable indicator of firm growth and has gained wide adoption among companies in a broad range of industries. This is despite a lack of rigorous scientific testing. The purpose of this study is to examine the predictive strength of the question "How likely are you to recommend [.] to your friends and colleagues " that the metric is based on: how well does it actually predict future consumer behavior Furthermore, the report aims to create a greater understanding of the factors that explain a person's word of mouth (WOM) intention and which behaviours cause that intention to change. A longitudinal study was conducted of 304 consumers' WOM intention regarding two non-carbonated drinks and their subsequent WOM and purchase behavior. The analyses show that the behaviors are captured by the metric to some extent.

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.

Målet med detta examensarbete har varit att på bästa möjliga sätt finna ett truckdatorsystem som kan förbättra arbetssituationen och säkerheten i Movex på förrådet hos Pharmacia & Upjohn Consumer Healthcare i Helsingborg.Truckdatasystemets främsta egenskaper skall vara enkelhet, smidighet, lätt utbyggbarhet för framtida behov, samtidigt som det skall fungera med det nuvarande Movex systemet.Riktlinjerna som drogs upp för projektets genomförande:? Materialflödesanalys genomfördes och overheadmaterial skapades? Information inhämtades om tänkbara leverantörer på marknaden? Selektering av leverantörer mot upprättad kravspecifikation? Inhämtning av offerter och besök på referensanläggningar? Demonstration och uppkoppling mot Movex på Pharmacia? Prisförhandling, egenskapsbedömning - ordervinnande faktorer? Val av slutgiltig leverantör? ImplementeringsplanDet slutliga valet som truckdatorsystemleverantör föll på Teklogix. Fördelarna med deras system var bland annat följande:? kompakt, lättplacerad terminal? personalens favorit? stor potential att utveckla ett bra system med inläsning av streckkoder på ett rationellt sätt? kort svarstid mellan terminal och Movex? bakåtkompatibelt samtidigt som systemet har stora framtidsmöjligheter.

Studien är utförd på Hammarplast Consumer AB med syftet att skapa djupare förståelse i hur producerande verksamheter arbetar med sina ständiga förbättringar och hur de kan på ett strukturerat sätt utföra förbättringar i den dagliga styrningen för att nå konkurrenskraftig och hållbar utveckling.För att detta skulle uppnås dokumenterades företagets vision och utmaning, som sedan bröts ned till ett detaljrikt måltillstånd med hjälp av att nuläget analyserades i den valda processen. Därefter gjordes små, snabba steg och korrigeringar mot måltillståndet, vilket genomfördes med planering, genomföring, reflektering och uppföljning. Det gav förbättringar som var värdehöjande för företaget och som resulterade i ett steg närmare visionen. Det strukturerade tillvägagångssättet, kata, bidrog till att medarbetarna blev engagerade och involverade.I de avslutande kapitlen fördes en diskussion om hur företaget kan på ett strukturerat sätt utföra deras ständiga förbättringar i den dagliga styrningen som kommer att föra dem emot en konkurrenskraftig och hållbar utveckling..