The premise for this study is the question how we should relate to people with different religious beliefs. The aim is to examine if an existence characterized by a religious diversity should affect the certainty and confidence in our faith. To answer my question I have turned to the philosophers David Basinger, Mikael Stenmark, William Lane Craig and Robert McKims different views on this issue. Using an approach based on a comparative method and argument analysis I have then assessed their different opinions in the matter. Based on my own discussion of these arguments I conclude that a religious diversity should imply a reduction in our own religious confidence and that it should be reduced in relation to the amount of disagreement that exist between conflicting religious perspectives in an specific case and matter.

Research in the FMCG sector shows that in-store atmosphere has a great impact on customer attitude and behavior. Despite this, there is a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if and how visible in-store atmospherics influence customer attitude and behavior in a fashion store setting. We also investigate if behavior and attitude is affected by the customer's expertise and the purpose of the visit. The study takes place in two different fashion stores within the same fashion chain.

Vi ämnar i denna uppsats att undersöka, om ekologiska produkter har högt eller lågt intresse hos framtidens konsument och orsakerna till detta.VI har ställt oss följande frågeställningar: Har framtidens konsument högt eller lågt intresse för ekologiska livsmedel? Vad är orsaken till graden av intresse? och för vilka typer av argument för ekologiska livsmedel är konsumenter mottagliga? Våra resultat visar att framtidens konsument har lågt intresse av ekologiska livsmedel. Orsakerna till detta beror på bristande kommunikation från butiker och samhället ut till konsumenterna. Andra orsaker är att livsmedel ofta konsumeras vanemässigt, okunskap om ekologiska produkter och oengagemang att konsumera dem.För framtidens konsument är mottagliga argument bland annat, mer information, påverkan på lokal nivå genom ekologisk konsumtion och ekologipoäng när man handlar ekologiskt..

Internet has opened a whole new world when it comes to marketing. Because of this companies can reach out to a broader consumer audience. The idea to write this essay came to mind, when we were asked to design the website of a new registered company named Artoteket. The company?s purpose is to hire out and market art on the Internet to bigger companies such as banks, law firms and industrial company?s etc.

This thesis examines how power is constructed through language use in the Swedish mining policy with the legislative change proposition to enabling uranium mining. The aim is to analyze differences in how the government and municipalities formulate and justify their positions. The study adopts a qualitative case study design and applies Fairlough?s critical discourse analysis. The empirical material consists of a governmental press release and public consultation responses from municipalities.

The aim of this qualitative study was to study high school PE teachers´ experience of health in high school and how they work with health in their physical education. This was examined by interviewing five high PE school teachers. The results show that all teachers were in the category humanistic approach. They saw health as more than only absence of sickness. The methods for using health in their physical education were divided into three different categories; physical health, improve the individual and theoretical health.

The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.

This thesis examines the ways in which adaptation and vulnerability are framed in national and sectorial policy-documents dealing with expected societal impacts of climate change. By using theories of discourse and ideology, the analysis aims to find and understand important ideas and presuppositions that are explicitly or implicitly expressed in these documents in order to make possible and tangible the institutional production of policy within the potentially far-reaching problematique of climate change adaptation and vulnerability. The analysis shows that there are two main perspectives through which vulnerability and adaptation are framed; one focusing limits to societal robustness; and one contesting the institutional capacity to implement adaptations. The author understands these framings as complementarily optimizing preconceived social and economic relations, something that might, in fact, reduce the response capacity of people..

SammanfattningKonsumtion och ekonomi är områden som på olika sätt påverkar människors liv. Forskning visar att värderingar, identiteter och idéer grundas på konsumtion. Syftet med denna studie var att undersöka elevernas attityder, kunskaper och beteenden inom konsumtion och ekonomi som är ett kunskapsområde inom ämnet hem- och konsumentkunskap. Författaren var även intresserad av att undersöka om det fanns skillnader mellan två skolor bland elever i årskurs nio som skiljer sig åt vad gäller upptagningsområde och skolans geografiska läge. 153 enkäter delades ut och resultatet analyserades med dataprogrammet IBM Statistics Version 20 (SPSS 2010).

In this master thesis I investigate different views on literary quality in two quite different library journals; Biblioteksbladet and Bibliotek i Samhälle. One aim of the study is to see whether the ambiguity of the term literary quality is considered. Since there is no universally accepted definition of literary quality to be found the analysis is inspired by discourse analysis. This theoretical frame work starts off in the assumption that our views of the world are much dependent the way we describe it. The work of Finnish scholar Sanna Talja is presented and the results of this thesis are compared with the three perspectives on music culture that are presented in her book.

Inom logistiken finns det ett antal frågeställningar, där struktur är ett viktigt område. Strukturfrågorna berör bland annat distributionen, exempelvis om en färdig produkt ska lagras eller skickas direkt till kund samt hur själva transporten ska gå till. Distributionsstrukturen syftar till att överbrygga de gap som uppstår mellan producerande företag och konsumenterna av deras produkter. Distributionen är i vissa fall mer komplex än företaget i sig, där beslutsfattandet kan handla om vilka delar som ska outsourcas och vilka externa aktörer som ska samarbetas med. Val gällande distributionen kan vara avgörande för ett företags lönsamhet och konkurrensförmåga.

Att handla på Internet har blivit mycket populärt. Allt fler företag öppnar handelsportaler på Internet där konsumenten kan köpa företagets produkter. I och med att kunden inte kan se produkten i verkligenheten, utan bara som en bild på Internet, händer det att kunden blir missnöjd med produkten och väljer att returnera den. Produkter som säljs på Internet har en tendens att returneras i högre grad än andra produkter som säljs på traditionellt sätt. När det gäller betalningen av produkterna har konsumenterna många olika betalningssätt att välja bland.

AbstractIn today's western society the self-help culture is widespread. It consist of varies of medias: from courses and tv-programs, to articles in papers and magazines and entire books. The aim of many of the self-help books is to help heterosexual couples with problems in their love-life. These books have a large number of readers and are sold in millions of copies around the entire western world every year. The self-help books are characterized by their strong heteronormativity where all women and all men tend to act and behave according to a given pattern.

Over the last decade the conversation on entrepreneurship has been both worldwide and intense. In Sweden, as in many other countries, this conversation has also concerned women?s entrepreneurship. Parallel with this conversation has been the debate on women in leading position in large corporations. This thesis aims to find out why and how women use entrepreneurship to handle existing conditions in life (such as the hardship of combining a traditional career with a traditional family life) and to create new conditions that suit them better.

Using the models from van Maanen and Schein (1977) and Dutton et al. (1994), we have been able to investigate the socialization process and organizational identification both from the organizational as well as the individual?s perspective. The link between these two perspectives establishes a better insight into the company?s actual socialization intentions and the individual?s identification with the firm.