This joint study has researched the use of non-European history in a Swedish textbook for the High School course History 1a1 as well as internet based material regarding the same issue. The aim of this study was to clarify the use of non-European history in regards to the Eurocentric theory.As for the textbook analysis the purpose was to research what non-European history was mentioned in the material with regards to geographical location and the events that were mentioned, as well as to study how much non-European history was included in the material compared to European or Western history.The study of internet based material aimed to show what kind of teaching material could be found on internet based databases by and for teachers. The study aimed to show how well the material handled non-European history, as well as to what degree the material used European perspectives when dealing with non-European events and geographical areas.In our thesis we have created our own definition of the theory regarding eurocentrism. The method used was a combination of a quantitative and a qualitative discourse analysis of the texts.Our results showed that the textbook was overwhelmingly Eurocentric, not only giving vastly more focus to the European parts of world history, but also using European perspectives and ideals to describe non-European events and areas. The internet based material, on the other hand, proved more diverse and less biased, but also more difficult to find and less plentiful.Our conclusion, then, is that teachers have to choose between the risk of letting their students develop a severely limited and heavily Eurocentric view of the world, and the additional workload required to find and organize non-textbook material to broaden their students horizons.We hope our study will contribute to the discussion of the place of Eurocentrism in today?s global and multicultural society..

The food industry is one of the fastest growing industries in Swedish e-commerce today. However, e-commerce still represents a very small part of the total food sales in Sweden. Experts have noted that, in order for e-commerce to expand in this field, Internet food sales must increase.The aim of this study is to form an understanding of why Swedes do not purchase more food products online. The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study has a qualitative approach and in order to answer the questions at hand two focus groups were assembled.

China has the world?s largest population and during the last thirty years the country has implemented political and economical changes that have affected China to move towards a more western market economic direction. At first this development was going slow but during the last five years it has increased which today has made China the world?s greatest growing economy. China?s improved cooperation with the world is one reason for this growth which has led to a cumulative of the consumer market.

Celebrities used in advertising has recently been something that consumers have come in contact with on a daily basis. Corporations use celebrities and their attributes as positive reinforcement and association towards the company or their marketed product.Through increased usage of media, the consumers to this advertising technique have been given an opportunity towards better insight into celebrities? daily life. People are not only receivers of advertising, they are also media producers for the medias agenda. This makes everyone significant in the distribution of advertising.

This qualitative study examines how users of boardgamegeek.com chooses which analogue game to buy. The purpose of the study is to find out which factors constitutes the choice of games and how the information of these factors reach the consumer. The investigation is executed by users of boardgamegeek.com explaining their latest game purchase in a questionnaire survey online. The results show that many of the respondents research the games they are interrested in beforehand and based on this information make their choice. Despite of this we can see that many game developers and distributors does not make this information available for the consumers, but leaves this task to the public..

Executive summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial to differentiate the company in the consumer market.Differentiation of the brand requires knowledge of competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning communication. Different markets have different conditions and today's global market is complex.

Geography, derived from the Greek meaning "the study of the Earth," is a discipline with strong traditions and a rich history. Throughout different historical periods and intellectual movements, however, the focus of the subject has shifted between physical geography and human geography, influenced by scientists, philosophers, and various thinkers who have proposed differing perspectives on what the subject should represent (Couper, 2015). Due to the impact of these actors, geography education in today's Swedish school system is of an interdisciplinary nature, blending elements of both physical and human geography, with components such as environmental issues, sustainable development, digital learning, and fieldwork. However, this task is more complex than it may initially appear. The subject is shaped by various traditions, including national curricula, institutional customs, and the geographical perspectives held by individual teachers.

Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.

As a school welfare officer you are often alone of having your perspective and must struggle to preserve that perspective. At the same time, there are very little defined what role a social worker should have in a school. This makes it nessesary to form and develop your role of profession independently. According to the Swedish school law, the schools are not required to employ a welfare officer. This makes the school welfare officer inferior to the other branches of occupation in school.

Background: Accounting of intangible assets have increased during the last years which have created a debate about if trademarks should be accounted as assets with the uncertainty of the value in mind. Valuation and accounting of trademarks are of interest for accountants and investors. These should be able toget information about the assets that are of importance for the company. A solid brand can be of great value for a company, which should be accounted for. Purpose: The purpose of this master is to examine the function of the brand in the different companies in the study and map the definitions that the different companies have of brands.

University of ÖrebroDepartment of social SciencesSociology, Contnuation Course, 61-90hp.Essay 15hp. Spring 2008Title: Who is resbonsible? A soceityscientific discussion about burnout.Author: Emilie FuchsAbstractThe purpose with this essay is to do a critical comparation between two different perspectives, burnout as an individual problem and burnout as a social problem. The first perspective states that the individual itself is responsible for her sickness while the second perspective states that the society and foremost the labour market should work in order to prevent people from beeing burned out. With that purpose in mind I want to enlighten and hopefully bring up the topic for discussion.The essay is based upon the following questions:? How can you sociologically understand the labour market of today?? How can you understand burnout in an individual context?? How can you understand burnout in a social context?By studying and reading four books, I have presented the two different perspectives of burnout.

The purpose of this master thesis is to attract attention to the undefined spaces of our urban landscape and emphasize the need of these spaces in the city. The different values of these spaces are here clearly presented so that they can be considered when real estate developers show a particular interest in any one of these undefined spaces. The term undefinied spaces can mean a lot of things. The spaces that I now choose to define as undefined spaces are neither planned nor designed. It could for instance be a piece of leftover land in between two residential areas, or as times change, a formerly planned area might be forgotten and left to its own.

There is little knowledge about abuse of anabolic androgenic steroids (AAS) in Sweden. Thispaper aims to explore, from a discourse psychological angle, how persons with experience ofanabolic androgenic steroids (AAS) construct there identities.The theory and method used as a frame for the paper is discursive psychology, depending on thefocus in the paper of human beings use of language in the construction of identities. Forcollection of data interviews were made. The six respondents al had experience of use of AAS.The interviews illustrated how users of AAS speak about AAS, and create there identity, inrelation to AAS. In the interpretation of data we used two different tools, used by discursivepsychologists, interpretative repertoires and subject positions.

In the early 1990?s more and more companies of the Swedish public sector were exposed to competition, and this started the debate on how such actions might affect the business and even society.The first chapter examines how the public sector and especially health care, is financed and managed. We also explore what it means to be exposed to competition and find that there are many different ways of exposing the public sector to competition. The study examines dental care as an example of a market with both publicly and privately owned companies. The purpose of this paper is to explore how publicly and privately owned health care companies view their relationship with their consumers.

Syftet med uppsatsen var att kartlägga vilka faktorer som konsumenter prioriterar när de väljer hotell.De respondenter som besvarade enkätundersökningen var författarnas vänner på community-sajten Facebook. Detta gjorde att urvalet blev snedvridet och den största ålderskategorin var 20-29 år. Vi tycker att detta gjorde studien mer intressant då vi har fått fram tydliga resultat kring vad denna åldersgrupp tycker är viktigt.Respondenterna i åldersgruppen 20-29 år tycker att Plats, Pris och Personer var de tre viktigaste faktorerna som de prioriterade vid val av hotell..