In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.

Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

As a result of a successful human development around the world an extensive urbanization of societies are taking place that are networked in various ways. In these networks, increased travel and digitization are central where individuals and organizations converge in a constant and immediate wireless and mobile technology flow. An example of this is Stockholm and its public transportation company Storstockholms Lokaltrafik (SL). Although most participate in most of the network society, SL is struggling with an audience that seldom travel with them: families with children. We intended to find out how the communication of SL´s digital platforms could get families to travel more with public transportation.

Our common future involves many important challenges. People and nature need to improve the relationship in order to reach an ecologically sustainable development. In a society where consumption of products steadily increases, the consumer awareness about social and environmental issues connected to the products becomes an importent factor. More and more companies choose to work more actively with these issues and more and more products get labelled by some of the eco labelling organisations. From the cradle to the gate means that a study has been done on a part of a products life cycle.

The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and interviews as well as on secondary data. Interviews were conducted with the case company JaymJay Wear AB as well as with other companies, so called mini cases. The secondary data consists mainly of textbooks, web sites and journals.

Dagens konsument exponeras dagligen av en stor mängd reklambudskap. Här spelar företags varumärke en viktig roll. Varumärket fungerar som en identitetsbärare och ger företaget en möjlighet att sticka ut på marknaden. Lyckad marknadskommunikation skapar konkurrensfördelar och resulterar i goda relationer till kunden. Varumärket är en samling tankar, känslor och åsikter som kanaliseras i en både medveten och omedveten förväntan på en produkt eller tjänst.

A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.

Floor signs in stores have become a more common phenomenon during past years. The problem is that the knowledge about these signs is limited and the actual effects are unknown. This lack of knowledge can have a negative impact on store performance and marketing efforts. The purpose of this paper is to examine the effects of floor signs on consumer attitude and behaviour. The study was conducted in two grocery stores, where the movement pattern of 39 501 customers was recorded over a four week period.

The aim of this thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults are interested in communicating with organizations such as libraries on social media.

The main object of this diploma work thesis is about how computer programs can bea tool to use for work on stormwater investigations. The advantage of using acomputer program compared with calculations made by hand is evaluated anddiscussed. The computer programs that have been used for studies and a sequence oftesting of the possibilities are Autodesks Storm and Sanitary Analysis and DHIs MikeUrban.Focus on sustainable development now permeates the building industry. As a resultstormwater investigations have been conducted in an increasing extent the recentyears. Stormwater is water produced due to precipitation, such as rain and snowmelt.Stormwater investigations normally contain descriptions of existing land use, plannedland use and suggestions of measures and technical solutions for the future disposal ofstormwater.The initial part of the thesis consisted of literature studies on stormwater andstormwater investigations to understand the science.

This Bachelor Thesis looks at the cooperation between the Swedish civil society and theEuropean Union (EU), and it aims at evaluating Swedish civil society organizations' influencewithin the EU's development work on policy level. It focuses primarily on eight civil societyorganizations, and it is based on empirical material collected in Stockholm and Gothenburg,Sweden. The material has been analyzed using three theoretical frameworks. The firstdetermines whether the structure of the EU allows bottom-up influence, the second looks atthe communication between the EU and civil society organizations, and the third assesseswhether the civil society has the ability to influence the political agenda within the EU?sdevelopment work.Conclusions of the thesis include determining the complex structure of the EU as a mainobstacle to influencing the EU's development work.

Detta kandidatarbete utreder hur väl två operativsystems inbyggda brandväggar fungerar i symbios med en användares vanligaste tjänsteutnyttjande på Internet, samt att se hur likartade de är i sitt skydd från hot. De två operativsystemen som vi utgick ifrån var Microsoft Windows XP samt Red Hat Linux 8.0. Den hypotes vi arbetat kring lyder enligt följande: De två inbyggda brandväggarna är i stort likartade rörande skydd från hot på Internet och uppfyller användarnas tjänsteutnyttjande. De metoder vi använt, för att svara på vår frågeställning, har delats upp i ett funktionalitetstest och ett säkerhetstest. I funktionalitetstestet provades de vanligaste Internettjänsterna med den inbyggda brandväggen och ifall det uppstod några komplikationer eller ej. De två inbyggda brandväggarna genom gick i säkerhetstestet skannings- och svaghetskontroll via ett flertal verktyg. Genom resultatet kan vi konstatera att de inbyggda brandväggarna klarar av de vanligaste tjänsterna på Internet, men att en skillnad föreligger hos dem vad gäller exponeringen ut mot Internet.

The concept of brand equity emerged inthe eightiesto justify the long term value of marketing investments. Brand equity signify the value that a brand adds to a product and is the result of the marketing of a brand. One of the most widely used strategies to enhance brand equity is to do a brand extension, which means that a firm uses an established brand to introduce a new product to the market. At worst, a failed brand extension can damage the brand equity, which Vinjamuri (2008) claims that the brand Axe is currently in danger of doing. This January Axe launched an extention including products for both men and women for the first time and Vinjamuri claims that this can disappoint Axe´s former target group (men between 14 and 27 years old) (Newman, 2012). In this thesis Axe´s brand equity among the extensions target group (men and women, age 14 to 27) in Sweden is studied to find out if the brand extension is likely to affect the brand equity in the target group.

The advancements in digital technology and its availability contribute to the transfer of companycentricproduct development and value creation to networks or communities. It also changes the basisfor creation of customer relationships as described in previous research on Customer relationshipmanagement (CRM). The purpose of this case study was to gain an understanding of how companieslike our case study object Memoto who developed a physical product which gets added-value fromdigital product-related services looks upon product-centered communities as a way of buildingcustomer relationships. How Memoto looks upon incentives for participation in product-centeredcommunities was also examined.Our research indicated that firms in the start-up phase (which Memoto was when this study wasconducted) initially want to have more control over the process of innovation and hence have directcontact with end-customers. The reason for this is because they see a need to define the basis forfurther innovation work.

Context. In today?s society we use smart cards in many areas, NFC is a smart card technology that allows contactless interaction between a reader and the tag, the tag is often in the form of a card. NFC can be used for various payment methods or as access card to a building which makes life easier. In previous studies, the technique has proven to be weak to attacks using an NFC reader connected to a computer.