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6487 Uppsatser om Consumer knowledge - Sida 27 av 433
Kunskapssammanställning om behandlingsmetoder i ungdomsvården : En jämförande studie om tre metoder
The aim of this study is to describe and analyse the knowledge of three of the treatment methods used in youth welfare and this is accomplished through a knowledge review. This study contains an analysis of three different treatment methods described in eleven different peer reviewed articles. The articles are all internationally published between the years 2006 to 2012 and they are all effectiveness evaluations. The articles deal with treatment methods concerning Motivational interviewing (MI), Aggression Replacement Training (ART) and Cognitive behavioural therapy (CBT) and these are three of the most common in youth welfare in Sweden. There is not much knowledge of Swedish conditions and that is why this study focuses on international research.
Socialt entreprenörskap som varumärkesprofilering
AbstractInterest in the subject appeared from real events. We seemed to discern a trend in society. Wehave noted that the amount of social enterprises to a greater extent is formed in Sweden.Companies like GodEl, Postkodslotteriet and DEM Collective are typical illustrations ofcompanies included in the category of social enterprise. It seemed as socially profiledcompanies is the new generation companies. The purpose of this essay is to make aninventory of possible competitive advantages that arise from social branding.
Hantering av negativ eWOM på Twitter - Ett sätt att skapa kundrelationer
Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.
Knowledge Management System och kollaborativt arbete ? Wiki som informationshanteringsverktyg
Denna rapport tar upp huruvida Wiki, som informationshanteringsverktyg, kan uppfylla de
krav som finns på företags informationshantering idag. Syftet med arbetet är att utifrån teori
och en mindre undersökning se vilka möjligheter och nackdelar som finns med verktyget för
företag. En mindre intervjustudie med tolv informanter har genomförts på företaget
Agda Lön AB.
För att skapa en grund presenteras teorier inom Knowledge Management och Knowledge
Management System, Kollaborativt- och kooperativt arbete, samt verktyget Wiki. Därefter
redogörs den studie som genomförts. Vidare diskuteras de olika aspekter som framkommit
under teori och empiri.
Samverkan mellan skola och socialtjänst : en studie om attityd och kunskap
Author: Karl LarssonTitle: Samverkan mellan skola och socialtjänst ? en studie i attityder och kunskapThe overall purpose of the studie has been to explore inter-professional work between social workers and teachers. The main focus has been on the link between attitude and knowledge. Attitude and knowledge has also been tested for any connection to age, gender, what kind of a teacher you are and for how long you have been a teacher.The collected data has been analyzed in a descriptive part, one part with correlations and in one part with t-tests. The terms samsyn (consensus) and attitude has been reviewed in its connection to the results.The study shows a significant correlation (0.222*) between knowledge and attitude.
Hur kan en hälsopedagog arbeta med utbrändhet?
The purpose of this study is to determine which approach preschool teachers from a Reggio Emilia inspired preschool and a traditional preschool have on children, knowledge, learning and their own role in children?s learning. The two pedagogical approaches have different basic visions; Reggio Emilia follows the thoughts of Lori Malaguzzi and the traditional preschool follows the Swedish curriculum Lpfö 98. The main research questions asked were:What view on children, learning and knowledge does the preschool teacher from a Reggio Emilia inspired preschool have in comparison with a traditional preschool?Which role does the teacher believe that they should take regarding children?s learning?What differences and similarities can be identified in the teachers' perceptions?To carry out this study, I used a qualitative research method.
IT-implementering inom svenska banker : En flerfallstudie med fokus på användarna och önskade effekter
The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.
Strategies for social customer relationship management : the case of social media in the Swedish food industry
Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making, but also corporate communication.
The objective of this project is to investigate how social media can connect the farmer to the consumer.
Indiska-En studie av Indiskas strategier i riktning mot Fashiontainment
Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people?s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers? new demands.
Sinnesmarknadsföring i livsmedelsbutik : Ett experiment i samarbete med ICA Group
Context: In cooperation with ICA, we chose to investigate how much the auditory and visual stimuli in combination affects consumer behavior in grocery store. There are few studies in the area, which gives good practical and theoretical implications.Research question: How much influenced consumers' purchasing, movement and inspection behavior during exposure to auditory and visual stimuli in the fruit and vegetable department of a grocery store?Purpose: The purpose of this paper is to describe and analyze how much the auditory and visual stimuli affect consumer behavior in the grocery store. We do this through a quantitative experiment of our partner?s fruit and vegetable section, where we observe customer behavior in stores.
Den osynliga och utsatta icke-västerländska kvinnan ? oförmögen att påverka? : - En postkolonial feministisk analys av samhällskunskapsböcker med den icke- västerländska kvinnan som exemplifiering för hur jämställdhetsmålen uppnås
The focus of this thesis is on social workers? knowledge in assessing and making decisions in child welfare cases. The primary aim is to identify what skills or knowledge social workers find most useful within child welfare agencies in Swedish municipalities. Six different types of knowledge, social policy and the approach of child welfare cases are perspectives considered in the analysis. The interviews with social workers were held in three agencies in southern Sweden, in 2014.
Relationen mellan interkulturellt ledarskap och praktisk kunskap
My essay is concerned with intercultural leadership and practical knowledge. The essay is about ethical dilemmas and the diversity of issues we face constantly at the preschool. In my story I examine the different views of knowledge and the opportunities to lead people in an intercultural way, and how they relate to each other. I start by looking at the ethical ideas that form the basis for our actions and our view of knowledge. Then, I examine how the practical wisdom guides the ethical dilemmas that arise at the preschool.
Beslutsprocessen vid köp av barnmat- vad påverkar planering och inköp?
Huvudsyftet med studien är att med hjälp av generella teorier inom området samt insamlad empiri utreda och beskriva hur beslutsprocessen vid köp av barnmat ser ut. Ett delsyfte är att se om det eventuellt finns behov som idag inte tillfredsställs på marknaden. Två olika metoder har använts i uppsatsen. Den ena utgörs av kvalitativa djupintervjuer i hemmiljö och den andra metoden utgörs av kvantitativa intervjuer med småbarnsföräldrar vid hyllan i butik. Under denna del spenderade vi mycket tid i butikerna och kunde då också observera hur föräldrarna agerade vid hyllan.
Etanol : ett hållbart tankande eller ett kortsiktig tänkande?
Ethanol fuel is a biofuel, which been widely reported in the public debate and on the fuel market the last years. Ethanol is sold as both E85 and as a five percent admixture of all petrol sold in Sweden. Research studies on ethanol fuel often focus on environmental issues surrounding the production and utilization of ethanol as a fuel, and omits the private and business aspects of the subject. The purpose of this study is to illustrate the economics of ethanol as a fuel. How the Swedish market for ethanol is and how it evolved over time and what the future prospects are.
Digitalisera loggboken : En analys av utmaningarna med att utveckla IT-stöd för kunskapsintensiva verksamheter
Failed system development projects are a common sight within the IT-industry. During the last ten years we have seen several more or less disastrous high profile projects being reported in the news. One aspect that might hold some of the responsibility for these failures is the fact that more organisations are knowledge intensive which makes their work processes difficult to capture in computer systems. How requirements engineering is handled becomes even more important in these cases, where processes are unpredictable and rely on individual judgement and knowledge. In this study we have examined the challenges of developing systems for knowledge intensive businesses through a method of qualitative case study of a university laboratory.