Sökresultat:
1222 Uppsatser om Consumer involvement - Sida 37 av 82
EC Legal Regulation of the Insurance Market; Challenges of Integration
Over the last decade, the private insurance market has undergone a stable growth in turnover and growing demand for insurance products in all Member States of the European Union. Therefore, the creation of a single market in insurance will enable consumers to have access to wider choice of insurance products, and insurance companies to gain access to markets in various Member States and compete effectively.
The EU legal framework for the insurance industry embraces the Treaty freedoms of services, establishment and capital, the EC Directives and the ECJ case-law. The present thesis identifies numerous factors that hinder the Community insurance market integration and offers possible remedies. The summary of the market obstacles is all-inclusive and reflects the responses to the questionnaires and the Commission surveys.
Vad är högerpopulism? : En jämförande idéanalys mellan Sverigedemokraterna, Dansk Folkeparti och Fremskrittspartiet
In this paper I propose a definition on what right-wing populism is, by comparing three right-wing populist parties; the Swedish Democrats in Sweden, the Danish Folks Party in Denmark and the Progress Party in Norway. This is also my question formulation. I have used the idea analysis to straighten out the concept of right-wing populism. The purpose of this paper is to make a definition of the concept of right-wing populism, since one seldom speaks of what right-wing populism is but rather only uses it with parties who want to decrease immigration. However is it much more to a right-wing populist party than just the immigration question. I begin by discussing the previous research about populism and right-wing populism to see what conclusions previous researchers have made.
Implementering av CRM
Background: The fierce competetivness that characterize todays market force the companies to differentiate their offerings to a greater extent. The customers do no longer choose their supplier on the attributes of the products alone. Their purchase decisions also depend on the relationship the customers have with their supplier. With new customer channels like the Internet and advanced computer systems companies can increase the value for their customers through a better understanding of the customers needs and preferences. In this way companies can create longterm relationships with their customers.
3D-animation i reklamfilm
Study objects: Three different productions companies which the authors have chosen to be anonymous. Purpose: The purpose with this study is to examine why production companies choose to use 3D-animations in television commercials, and what different kind of aspects affects their decisions. Theoretical: The theoretical chapter reviews the history of 3D-animation andtelevision commercials and other fields that will be relevant laterin the analysis and discussion. Method: A case study has been made on three different companies, two of the companies are active in post-production and the other one is active in the consulting area. Data was collected through semistructured interviews with two of the companies.
Att utmärka sig bland konkurrenter vid ett lågt produktengagemang : En fallstudie av mejeriföretaget Valio
The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.
Beskattning av digitala valutor : Bitcoin och liknande företeelser
Syftet med studien var att studera föräldrainvolvering och barns motivation till tennis utifrån föräldrars perspektiv relaterat till Tennis Syds pågående projekt Tennis10s. I studien deltog 64 föräldrar i åldrarna 31-58 år (m=41,69 sd=5,14) varav 26 var kvinnor (m=40,08 sd=4,98) och 38 män (m=42,79 sd=5,01) som hade barn aktiva inom tennis i åldrarna 6-11 år. I studien användes instrumenten Motivation Till Idrott samt Parental Involvement Sport Questionnaire. Resultaten visade att föräldrar rangordnade kompisskap, laganda, glädje och kompetens som de främsta motivationsfaktorerna till att sitt barn spelar tennis. Föräldrarna rangordnade beröm och förståelse samt aktiv involvering som de mest förekommande beteendena i sitt upplevda engagemang kring sitt barns tennis deltagande.
Via Paris till Irak : en alternativ väg för rekonstruktionen av det postkonfliktuella samhället?
AbstractThis study examines the conclusions made by Roland Paris in his case study of fourteen major post-war reconstruction efforts following the end of the Cold War, and applies them to the current reconstruction process in post-war Iraq. Paris found a common denominator of the fourteen cases ? a belief that a rapid liberalization process, turning war-torn states into liberal market democracies, would foster sustainable peace. Paris calls this belief ?Wilsonianism? after Woodrow Wilson, who was one of the first advocates of it.
ESDP - att vara eller inte vara -Rationella förklaringar och ledarskapets betydelse för ESDP:s födelse i Köln 1999.
At the EU summit in Cologne in 1999, a consensus was reached concerning the common foreign and security policy within the European Union. It was decided at the summit that the WEU (Western European Union) should be incorporated into the EU - whom would then be given military capability to act autonomously without the necessity of Nato involvement. This essay investigates the factors that made this agreement possible from a rational choice perspective, but also from the perspective of the power and influence on negotiations on behalf of various types of leadership present at the meeting. Many nations at the summit of Cologne where for the creation of a military force in the form of ESDP (European Security and Defence Policy) within the Union, and many where against such a decision. However a consensus was reached and that is what this essay shall try to explain.
Stamgästens syn på hotellupplevelsen ur ett gästnöjdhetsperspektiv
Consumer Information Processing (CIP) handlar om hur vi som konsumenter tar till ossoch påverkas av den information som ständigt omger oss vid en beslutssituation. Ämnethar länge varit i fokus för forskning inom marknadsföring då detta naturligtvisintresserar företagen i hög grad. Tidigare forskning hävdar att när vi som konsumentertar till oss av de intryck som omger oss, bearbetas dessa intryck tillsammans med dekunskaper vi har sedan tidigare (bottom-up processing och top-down processing).Studier har visat att information som tilldelas oss kan ha direkt påverkan på våra sinnenoch hur vi upplever en produkt.Denna studie undersökte hur olika typer av tilläggsinformation påverkade konsumentersupplevda smak av vin. Tolv testpersoner studerades i ett experiment bestående av tresteg där olika betyg presenterades på de viner testpersonerna bedömde. Resultatet avstudien visade att kvinnor i högre grad påverkas av negativ tilläggsinformation medanmän i högre grad påverkas av positiv tilläggsinformation..
Från Traditionell handel till Elektronisk handel : med avseende på Internethandel mellan specialvaruföretag och konsument.
Människan har under lång tid bedrivit handel med varor och tjänster. Genom att nya hjälpmedel för handel utvecklas, förändras handeln och dess former. Elektronisk handel kan bedrivas via Internet. Elektronisk handel via Internet medför flera fördelar, men också nackdelar, problem, konsekvenser och risker för företag som inför/bedriver Internethandel.Det finns skilda meningar om huruvida specialvaror bör säljas via Internet, och om företag som tillverkar och/eller saluför denna typ av varor bör bedriva Internethandel mot konsument. En litteraturstudie och en intervjustudie har genomförts för att undersöka om det är lämpligt för specialvaruföretag att införa Internethandel mellan företag och konsument.
Energikartläggning av en livsmedelsindustri : samt förslag på energieffektiviserande åtgärder
This thesis concerns an energy audit of a food industry. The company's business consists of boiling and peeling shrimps, and producing mayonnaise-based salads. This type of work involves energy-intensive processes, such as steam generation, compression of air and refrigeration of large spaces. These needs are supplied with electricity. Furthermore, the industry is a major consumer of district heating, particularly for heating the supply air in the ventilation system.
Gina Tricots varumärke : - från avsändare till mottagare
The purpose of this study is to explore the relations between foster parents and their foster children, what kind of motivation there is behind their involvement in foster children, how they experience the commission and what good parenting mean to them. The study is including eight foster parents. They have experience of both long and short placement of foster children. The results show that all these foster families have at least one child that they have a good relationship with. It is important to know that those children either have spent many years in foster families or arrived to foster families when they were very young or as infants.
Tonårspojkar och identitet: om den skönlitterära läsningens betydelse
The purpose of this Masters Thesis is to explore the impact of spare time reading fiction on the identity of teenage boys, and what it really means to them. To investigate this, we have focused our investigation on how teenage boys relate to and what they search for in their reading. The data collection is based on 8 interviews with boys in the age between 14 and 15 and on literature on the subject. The theoretical framework focuses on the reading theories of Joseph A. Appleyard, the transactional theory of Louise M.
Vart jag mig i världen vänder : En studie om konsumenters förhållande till researrangörers CSR
Purpose: To examine how a tour operator works to implement sustainability in the development of the business, as well as what significance it has to consumers in selecting a tour operator. Furthermore, the purpose is to provide recommendations on how tour operators should work to communicate their commitments.Methodology: The research strategy applied is a case study which follows an abductive approach. Qualitative and quantitative methods were applied to complement each other. A semi-structured interview with a tour operator and a consumer survey constitute the empirical foundation.Conclusion: The conclusion of the study is that consumers show a positive attitude towards CSR, but do not see it as a determinant when choosing a tour operator. Thus, CSR does not constitute a competitive advantage against competitors.
Övervikt och fetma hos barn och ungdomar : Orsaker, konsekvenser och åtgärder
The purpose of this essay was to get some knowledge about how the situation was for children with overweight and obesity. I wanted to examine what experience about causes, consequences and measure the professionals, who meets children in different situations in their daily work had, and I wanted to find out which explanations current research had about the problem.The knowledge I have acquired during my work with this paper about the problem was that it was depending on many different factors on various stage in the child's life which influences and interacts with the child in its development. The risk that a child would develop overweight was amongst other things depending on the child's eating- and exercising habits.This habit was formatted for example by the circumstances in the family, availability of sweets/food and the choice of leisure time activities.The consequences for the overweight/obese children could be that the child did not manage to keep up with its friend's physical activities which led to a sense of rejection, risk of being bullied by friends, the risk of a damaged physical and psychic health. The problem was not easy to measure and all of the studies demonstrated that parental involvement is necessary in an effective treatment of childhood obesity..