Relationsmarknadsföring har idag blivit en central del i många företags marknadsföring. Kort sammanfattat är relationsmarknadsföring ett marknadsföringssätt som fokuserar på att etablera och utveckla relationen till kunden. Eftersom en konsument idag, bland annat med hjälp av Internet, har tillgång till väldigt mycket information ökar medvetenheten och ger kunden en större möjlighet att välja var och av vem hon ska handla. De konventionella marknadsföringsmetoderna blir alltmer ineffektiva och företagen lägger istället mer energi på att skapa en relation till kunden som individ. Inom modebranschens detaljhandel syns detta tillvägagångssätt i form av kundklubbar, nyhetsutskick och den personliga interaktionen i butikerna.

To identify and evaluate apple cultivars is not an easy task, since the taste and appearances of the fruit are affected by where the apple tree grows. At the Balsgård new apple gene bank there is a unique and interesting collection of over 260 different cultivars from all over the world. To find out if these cultivars are consistent with previously published descriptions, the fruit was evaluated for some of the cultivars. Among the evaluated cultivars some were selected that could be suitable for cultivation and/or fruit breeding. A few cultivars were in addition analyzed at a consumer evaluation at the Kivik apple market where visitors could vote for the most beautiful apple and the best taste.

Almost every day newspapers cover companies and brands in crisis. This should worry companies as negative publicity has been shown to have a great influence on consumer perceptions on brands. In addition, brand crises have been shown to be contagious, meaning that they also affect consumers? views on other similar brands. This study aims to investigate spill-over effects of one brand crisis to another within a product category.

 The purpose of this study was to study social work models to explain addiction in the assessment of response to people with addictions. This study investigated how social workers' explanations are shaped by their experiences, theoretical points influenced by research in a discretion is affected by organizational conditions, manuals, evidence-based practice and national guidelines in an investigative process. The material in this study has emerged through interviews with four social workers in the social services department for addiction and dependence. The essay is a qualitative study with personal interviews as the basis for the result. The study begins with a description of addiction and dependence, current laws on the matter, and officer's work.

Store windows, as many earlier research studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' evaluation. The purpose is to find out how the context of high creativity and low creativity combined with different time aspect in store windows will affect store image, attitude, entering decisions and purchase intention toward the store. The results are based on a quantitative study where we did an experiment and a field study. The result shows that higher level of creativity is better than lower level of creativity in certain aspects.

This thesis is dealing with how students living in a student corridor experience the circumstances in their corridor. The aim is through interviews with students living in the corridors get a inside look at their situations. I want to examine how changed conditions of life, new meetings and new experiences will influence their personalities. How are the students living in the corridors affected by conflicts and how do they protect themselves from the influence of the rest of the group living there? In addition to that I want to know what they think is important prioritises throughout their student time, like if there are anything important that a student should take time to do beside the studies.

The objective of this project is to study how two asperger units, one at a junior school and one at a senior-level school are carrying at their work. I have interviewed one pedagouge at each unit to find out how they organize the education at the units and how they work to develop the students' social skills based on the students' functional handicap. The interviews showed that the following factors are providing the foundation for the pedagouges' work with the students: knowledge of the Asperger syndrome and the symptoms shown by each individual, the pedagouges being explicit and well structured as a professional and as adult combined with him/her being humble and showing respect towards the students and self reflection.Keywords: Asperger syndrome, functional handicap, social interaction, attitude..

There are two objectives of this study.The first one was to study the new instrument Deltack fromPrufbau, and with the new knowledge, study the interaction between blanket and paper.Deltack is a new instrument to measure the ink splitting force. Blankets from an earlier study doneby GATF have been montered on 12 different Deltack print forms and those have together with Deltackbeen the base for this project.This study together with information from GATF?s study shows that some of the blankets have ahigher capability to adsorb ink. Those blankets generate a sharper shape on the force curve, they havea lower dot gain, but they print not as good solid..

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

This report presents the preliminary study and work for the development of a site structure for the upcoming reengineering of inter-tool Infopunkt. The report describes how I have conducted a study regarding the current inter-tool information center and its development potential. Thereafter compiling the information to develop a comprehensive design approach to create a sitemap. The sitemap illustrates a new updated page structure for Infopunkt and was the primary goal of the thesis. The sitemap I have developed will form the basis for the agency that will later on develop the new updated version of Infopunkt..

Allt större och större andel företag väljer att presentera och förmedla varor och tjänster via e-handel. En viktig aspekt vid e-handel är att kunden känner förtroende för e-handelsapplikationen och företaget. Denna rapport redogör för vilken inverkan multimediala inslag har för förtroendet av en e-handelsapplikation, vid initialt användande. En undersökning har genomförts med hjälp av en kooperativ utvärdering av fyra e-handelsapplikationer vilka innehåller olika typer av multimediala inslag har.Resultatet av undersökningen visar att multimediala inslag inverkar positivt på förtroendet för e-handelsapplikationer. Däremot finns indikationer på att för hög grad av multimedialt inslag inverkar negativt på förtroendet för e-handelsapplikationer..

Research in the FMCG sector shows that in-store atmosphere has a great impact on customer attitude and behavior. Despite this, there is a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if and how visible in-store atmospherics influence customer attitude and behavior in a fashion store setting. We also investigate if behavior and attitude is affected by the customer's expertise and the purpose of the visit. The study takes place in two different fashion stores within the same fashion chain.

My aim is to provide knowledge about ways of understanding Intranet as a communication artifact. Today organizations plan to update their technology so as to make the communicative functions of Web 2.0 come true. With this objective in mind organizations will be prepared to meet social demands among staff. After interviewing intranet managers I have compiled qualitative data in categories. My approach is influenced by a phenomenographic approach.

This study aims to research how upper secondary pupils interact while playing online games, how the English language is used within each game and what attitudes these pupils have towards language in school and online gaming respectively. Online gaming sessions have been recorded to analyze the methods of interaction by which people communicate with each other while playing online games. Furthermore, the text-based communication occuring in online gaming is analyzed on a lexical level to find words not defined in legitimate English dictionaries. Interviews with students have been conducted to understand the attitudes held by students towards language in school and online games..

Vi ämnar i denna uppsats att undersöka, om ekologiska produkter har högt eller lågt intresse hos framtidens konsument och orsakerna till detta.VI har ställt oss följande frågeställningar: Har framtidens konsument högt eller lågt intresse för ekologiska livsmedel? Vad är orsaken till graden av intresse? och för vilka typer av argument för ekologiska livsmedel är konsumenter mottagliga? Våra resultat visar att framtidens konsument har lågt intresse av ekologiska livsmedel. Orsakerna till detta beror på bristande kommunikation från butiker och samhället ut till konsumenterna. Andra orsaker är att livsmedel ofta konsumeras vanemässigt, okunskap om ekologiska produkter och oengagemang att konsumera dem.För framtidens konsument är mottagliga argument bland annat, mer information, påverkan på lokal nivå genom ekologisk konsumtion och ekologipoäng när man handlar ekologiskt..