The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. Based upon previous research on goal congruity and channel integration, our main purpose in this study is to increase the understanding for how congruity in an offer increases the intention to redeem the offer. Several studies focus on and contrast the product characteristics hedonic and utilitarian. However, it has been stated that it is crucial that research also examines the difference in target audience, buying situation and as examined in this study: buying decision process.

The web has evolved much through the years. From being a place where author and reader were clearly distinguished, it now invites everyone to take part in the development of both content and technology. Social services are central in what is called Web 2.0. Wikis, blogs and folksonomies are all examples of how the users and their communities are key to the development of services. Collaborative writing, tags and API:s are central.

Syftet med denna uppsats är att kartlägga och identifiera en yngre generations, 18 till 30 år, preferenser för konsumtion av etermedia (Tv) inom ramen för uppdraget om public service samt hur de väljer och värderar de tjänster som erbjuds inom Tv-branschen. Det som undersöks närmare är orsaken bakom den minskade användningen av de tjänster som SVT erbjuder gentemot de kommersiella kanalerna och vad denna generation efterfrågar av det utbud som existerar.En kvantitativ metod kommer att användas för undersökningen och de empiriska data som undersökningen grundar sig på kommer att erhållas genom en enkätundersökning som sker via Facebook samt Itslearning där sammanlagt 106 personer deltar. Resultatet analyseras sedan med hjälp av tidigare genomförd forskning och inom teoriområdena värdeskapande, Service Dominant Logic samt tjänsteutveckling.Resultaten visar att denna generation efterfrågar underhållning som främsta värdeskapande aktivitet, i första hand hos de kommersiella kanalerna. Public service anses inte erbjuda ett större utbud av värdeskapande program och visar sig vara den främsta orsaken till varför minskningen av public service sker. Under förutsättning att SVT skulle önska öka generation Y:s konsumtion av public service, så skulle ett genomförande av följande ändringar rekommenderas: en större fokusering mot ett ökat utbud kring underhållande program föreslås som förbättringar som public service kan genomföra och kan om det utförs korrekt attrahera fler individer från denna målgrupp.

AbstractTitle: Wireless Fidelity ? A Scenario Analysis Authors: Mellberg Ola, Technology Management, Lund UniversityMårtensson Jens, Technology Management, Lund University Tutors: Andersson Jens A, Faculty of Engineering LTHKarlberg Johan, Sony Ericsson Mobile Communication ABSvensson Claes, Lund University Discussion: The most significant impacts on the telecom industry over the past decades have been the rapid growth of the Internet and mobile telephone services. Currently these two worlds are converging. Moreover, the fast expansion of wireless high capacity Internet access, increased distribution of local/public hotspots and rapid development of wireless network cards have opened new opportunities for the mobile telecom industry. Research Questions:To what extent could the explosion of local and public wireless networks, using WiFi technology, affect the future telecom industry? Who will ultimately master the WiFi innovation and to what degree could this innovation open new possibilities for external players to enter the mobile voice industry? Purpose: The purpose of the Master Thesis is to provide Sony Ericsson Mobile Communication AB with the most transformational scenarios, which will enable employees to recognise patterns and interpret the meaning of WiFi-related events as they unfold.

Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.

According to Food and Agriculture Organization newsprint is defined as: Uncoated paper, unsized (or only slightly sized), containing at least 60 percent of mechanical wood pulp. The consumption of newsprint in Sweden was just over 798 000 tonnes in 2009, which represents approximately 90 kg per person. Although there are studies that predict a drastic reduction in newsprint consumption in the Western world, there seems to be a clear difference between forecasts for the future given by statistical analysis of newsprint consumption and forecasts given by experts in the industry. The former predict a continuing increase while the experts see a coming decrease in consumption.In this report, both demand and business strategies of newsprint in Sweden are studied. The study also presents a forecast of the future which is based on historical data and qualitative interviews.

Today we are living in a time were impulses from other places and cultures constantly grow and the contact over the boundary is getting bigger. We se satellites pictures over the world, we hear about worldwide ecological problems, we learn about other different lifestyles, we cock food that are inspired from the worlds many kitchens, we shop more and we can travel to different parts of the world. My problem was to find out how cultural phenomenon spreads to a greater extent global and how this transference take place, but also be able to se what factors that has a part in the cultural spread.What I found with help from my literature study was that trough improved communication and transports has gained mobility in the world and people can take part off others culture.The world is shrinking and this means that human beings identity is changing and this create a so-called hybrid mixture. Culture is what we human beings create. Culture can be seen as a community phenomenon for the most parts.

Traditional product features such as price, quality and supply service have been extended and nowadays includes environmental aspects as well. It raises new and increasing demands on haulier companies. The transport sector is responsible for a large part of the pollutants causing today?s environmental problems. The business is being closely monitored and to operate environmental friendly is seen as one of the most important elements for the industry?s future development.

In theory, the logic behind partnerships is simple: All organisations have strengths, but no organisation has all the strength required to do everything. Triggered by global perspectives and challenged by sustainability objectives, the United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro in 1992 pointed out needs for corporate responsibility. In this conference, Private-public partnership, PPP, was identified as a potential way to work towards sustainability, especially as a way to emphasize a corporate responsibility commitment. Nowadays, organizations exist to satisfy the needs and interests of all their stakeholders, such as customers, markets, shareholders, as well as secondary stakeholders such as media, NGOs, and society at large. Addressing all stakeholders and working towards a sustainable business development makes PPP a potential solution, but also a source of challenges.

The purpose of this study is to highlight the situation for youths leaving foster care and entering adult life. The study examines the services provided by the social service in the Stockholm area when a youth is leaving foster care, and if a recent change in the legislation has had any impact on the operating procedures of the social service. The study includes interviews with youths who recently left foster care, as well as information collected from social service offices through a survey, supplemented by interviews with practicing social workers. All the assembled data have been analyzed using Ecological Systems theory with focus on the child perspective and the term significant others. The study shows that the respondent youth have trouble identifying the formal ending with social services, as well as the support they received or were offered.

The aim of this study was to capture preschool-teachers thoughts and experience basing on the obligation. Are there any policies and procedures for preschool-teachers to use when suspicion that a child is being abused occur. Are there some factors that may affect preschool-teachers to report to the social service? How does the preschool-teacher find the contact with the Social Service? I conducted four interviews with four preschool-teachers, two of these preschool teachers are employed at the same municipal preschool and the other two are employed at two other preschools. The interviews were semi-structured and were conducted at each individual?s workplace.

Syftet med denna uppsats är att göra en fallstudie över Falköpings kommuns webbplats falkoping.se genom att undersöka olika faktorer som är viktiga att ta i beaktning då en webbplats för offentlig service och dialog ska utformas.Jag börjar med att redogöra för de mål som regeringen satt upp kring vilken information som lämpar sig för en offentlig webbplats, för att därefter visa på vilka fallgropar den nya tekniken för med sig. Jag redogöra för landstingsförbundets slutsatser kring ovan nämnda faktorer och därefter redogör jag även för Falköpings kommuns syn kring webbplatsens innehåll och upplägg. Efter detta övergå jag till att undersöka betydelsen av en webbplats design och utformning. Avslutningsvis att redovisar jag resultatet av den enkätundersökning jag genomfört för att undersöka medborgarnas förväntningar på en offentlig webbplats..

The securities market was to undergo a major change with the entry of MiFID I in November 2007. EU´s establishment if the directive sets high standards for investment firms to establish internal guidelines in accordance with MiFID I. As right now, the securities market is facing further change with the proposal for MiFID II.MiFID II seeks to overcome MiFID I´s shown deficiencies. The greatest need for change are the rules that secure investor protection, with specific focus on regulation on information service from investment firms to customers. This essay deals with the rules on information service enacted in MiFID I compared to the changes presented in MiFID II to investigate whether the changes could strengthen investor protection as desired.MiFID II is a more detailed framework than its precursor.

Det senaste århundradet har konsumtionen växt och det handlas mer än vad människan behöver för sina grundläggande behov. Då det finns fler företag som erbjuder samma sorts varor och tjänster leder detta till att det är många som konkurrerar om samma kunder. Det är då viktigt att som butik kunna erbjuda något utöver det vanliga för att bli mer konkurrenskraftig. Ett sätt kan vara att erbjuda kunden en god personlig service som enligt många marknadsförare kommer att bli ett mer betydelsefullt konkurrensmedel i framtiden. Grunden till bra personlig service är att säljaren sätter kunden i fokus och utgår ifrån dennes önskemål och behov. Syftet med uppsatsen var att finna svar på vår problemformulering som är hur stor påverkan den personliga servicen har på kunden, vidare om det leder till en långvarig kundrelation.  Med denna uppsats vill vi att butikspersonal ska få en ökad förståelse för vad kunden efterfrågar gällande personlig service, vilket även kan stärka butikens ställning gentemot konkurrenter.