Computer games is a growing market with over millions of players that are playing and/or enjoying the play of games on a daily basis. The nerdy gamers that once were, are now becoming professional athletes in the virtual world called eSport. We have identified a lack of studies in this area which implies that there is little data of what it is. In this paper we have focused on the phenomena that is eSport and more closely on the game series Starcraft made by Blizzard Entertainment. Our focus lies in the game series Starcraft and eSport organisations mainly outside South Korea.

This master?s thesis discusses the term physical theatre from a discourse point of view. It also focuses on aspects of power from a field theory perspective. The main theory used is Pierre Bourdieu?s field theory, and I try to apply this onto critical discourse analysis, mainly taken from Michel Foucault.

AbstractInterest in the subject appeared from real events. We seemed to discern a trend in society. Wehave noted that the amount of social enterprises to a greater extent is formed in Sweden.Companies like GodEl, Postkodslotteriet and DEM Collective are typical illustrations ofcompanies included in the category of social enterprise. It seemed as socially profiledcompanies is the new generation companies. The purpose of this essay is to make aninventory of possible competitive advantages that arise from social branding.

Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

This study aims to investigate possible correlations between cognitive functions and self perceived psychological wellbeing, possible correlations between cognitive functions and degree of mindfulness and possible correlations between degree of mindfulness and self perceived psychological wellbeing. 18 patients diagnosed with ICD-10 taking part in a transdiagnostical cognitive behavioural group therapy participated in the study. The study measures relevant variables before and after a group therapy. Of the 18 patients participating, only 11 were able to be tested on both occasions due to time limit. The following tests are used: Rey Auditory Verbal Learning Test, Wechsler Adult Inventory Scale-III, Trail Making Test, Controlled Oral Word Association Test, Colour Word Test, Beck's Anxiety Inventory, Beck's Depression Inventory, Quality of Life Inventory and Kentucky Inventory of Mindfulness Skills.

Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making, but also corporate communication. The objective of this project is to investigate how social media can connect the farmer to the consumer.

Context: In cooperation with ICA, we chose to investigate how much the auditory and visual stimuli in combination affects consumer behavior in grocery store. There are few studies in the area, which gives good practical and theoretical implications.Research question: How much influenced consumers' purchasing, movement and inspection behavior during exposure to auditory and visual stimuli in the fruit and vegetable department of a grocery store?Purpose: The purpose of this paper is to describe and analyze how much the auditory and visual stimuli affect consumer behavior in the grocery store. We do this through a quantitative experiment of our partner?s fruit and vegetable section, where we observe customer behavior in stores.

The project has been provided by Zenit design group and the goal for this project was tomanufacture and perform tests of a prototype that supersaturates water in a continuous flow ofwater. The project has involved finding and sorting out relevant data in scientific papers, books,communication with foreign manufactures and other platforms for information.The project has resulted in manufacturing of a test rig and an oxygen infuser based onmembrane technology. The test rigs purpose was to perform tests on oxygen infusers fordifferent comparison test and performance benchmarks in a in a laboratory provided by Zenit.The project led to satisfying results using the oxygen infuser manufactured by the authors withcomparable levels of saturation to the reference infuser.The theory behind this project is based on medical research, belonging terms will be explainedbut the authors have chosen to delimit the project from the medical area. The reason for this islack of knowledge in this area and its irrelevance to the mechanical engineering education insuch..

The aim of this essay is to analyse certain succinct statements of Russian leader Vladimir Putin. His rhetorical style in general, and these statements in particular, are distinguishing Putin from other Russian political figures. The statements have survived the test of time and lived on in the media, on the internet and in the vernacular. They have come to be called Putinisms.The essay is descriptive and treats these special statements, describes where and how they came into being and analyses them on a micro level, word by word. The analysis is also qualitative as it covers selected statements, which represent only a small portion of all the statements made by Putin within the time frame chosen for this study.

Kronisk obstruktiv lungsjukdom (KOL) leder till att lungornassyreupptagningsförmåga minskar och vanliga symtom är hosta och andnöd vidansträngning. Diagnostisering av KOL baseras på spirometri, menbehandlingsåtgärder bör utgå ifrån patientens fysiska förmåga och detta gerspirometri inte ett mått på. Det här examensarbetet har gått ut på att, utifrån enbefintlig step?test applikation som medicinsk teknik, forskning och utveckling harutvecklat, skapa en applikation som gör det möjligt att uppskatta KOL ? patientersfysiska förmåga. Applikationen möjliggör test hemifrån vilket gör att patienternaslipper återkommande sjukhusbesök och den kan också komma fungera sommotivation för patienterna till att öka sin aktivitetsnivå.

Huvudsyftet med studien är att med hjälp av generella teorier inom området samt insamlad empiri utreda och beskriva hur beslutsprocessen vid köp av barnmat ser ut. Ett delsyfte är att se om det eventuellt finns behov som idag inte tillfredsställs på marknaden. Två olika metoder har använts i uppsatsen. Den ena utgörs av kvalitativa djupintervjuer i hemmiljö och den andra metoden utgörs av kvantitativa intervjuer med småbarnsföräldrar vid hyllan i butik. Under denna del spenderade vi mycket tid i butikerna och kunde då också observera hur föräldrarna agerade vid hyllan.

Many invasive species propose a big threat against the native fauna in the area that they colonise. Today the raccoon dog (Nyctereutes procyonoides) is speeding from Finland over the border in to northern Sweden. A project to stop the spread and eliminate the individuals that already have established was initiated in the autumn of 2008. To investigate areas that might be interesting for raccoon dogs and to confirm sightings, cameras with auto triggering mechanisms are used. To get the raccoon dog in front of the camera some kind of lure is used. In this study three kinds of different lures was tested against each other?s.

Ethanol fuel is a biofuel, which been widely reported in the public debate and on the fuel market the last years. Ethanol is sold as both E85 and as a five percent admixture of all petrol sold in Sweden. Research studies on ethanol fuel often focus on environmental issues surrounding the production and utilization of ethanol as a fuel, and omits the private and business aspects of the subject. The purpose of this study is to illustrate the economics of ethanol as a fuel. How the Swedish market for ethanol is and how it evolved over time and what the future prospects are.

SammanfattningSyfte och frågeställningarPeabody Developmental Motor Scale 2 (PDMS-2) är ett motoriskt test för barn upp till sex års ålder. Syftet med denna studie var att undersöka genomförbarheten hos Catch And Run On LINE (On Line), ett nytt grovmotoriskt test för förskolebarn, samt att utvärdera överensstämmelsen (concurrent validity) mellan On Line och den grovmotoriska delen av PDMS-2. Frågeställningarna som ställdes var hur den totala poängen överensstämmer mellan On Line och PDMS-2 och hur lång tid det tog att sammanställa resultatet av de två olika grovmotoriska bedömningarna.MetodOn Line utformades som en kortare variant av PDMS-2. Alla barn (n=26) som remitterades till sjukgymnastiken på Sachsska barn- och ungdomssjukhuset för en grovmotorisk bedömning och som besökte författaren där under 4 månader erbjöds delta i studien om de hade börjat gå, men inte hade fyllt 6 år. Barnet bedömdes vid ett tillfälle.