Denna rapport behandlar akustisk undervattenskommunikation. I rapporten tas olika aspekter upp på modulering, demodulering, kanalutjämning, den akustiska undervattenskanalens egenskaper samt andra fenomen och problem som kan uppkomma vid undervattenskommunikation. Speciellt har vikten i rapporten lagts vid adaptiva kanalutjämnare. Utifrån olika simuleringar provades en undervattenskommunikationsmodell under fältmässiga förhållanden. Resultatet av utprovningen visade att differentiellt fasskift i kombination med en kanalutjämnare fungerade väl under rådande förhållanden.

The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth intention remained unchanged while ad attitude decreased.

Most of us sometimes in life visit a restaurant to relax and eat some good food. In that case, we trust that the food they are serving is of good quality and safe which prevent food poisoning. As a consumer you mostly do not have any insight what?s happening in the kitchen at the restaurant. What is really going on when they prepare the food? An introduction of the Smiley system could help you as a consumer in the choice of restaurant.

För att snabba upp addering av tal, vilket är en vital del inom signalbehandling finns olika algoritmer. En sådan algoritm är Brent Kungs vilken har en tidsfördröjning proportionell mot log2(N). I rapporten jämförs några olika varianter av adderare med avseende på grinddjup, vilket är proportionelltmot propageringstiden. En modulgenerator för Brent Kung-adderare implementeras med Skill-kod i Cadence. Modulgeneratorn kan genera adderare av obegränsad ordlängd och är även teknologi oberoende.

In advertising, the target has traditionally been aimed towards the product?s advantages.Today the trend is that the advertisers want to create a restless and unsatisfied consumer. Theconsumer on her part is not trying to achieve a goal with her consumption, but experiences theconsumption itself as a goal. Because of this the consumer demands a fast and variedselection.In order to sell their products the companies must create a non-existent need amongst theconsumers. Therefore it is very common in advertising today to use emotions instead ofinformation to attract the customers.

Den här rapporten innehåller information om hur man skapar en länk mellan en dator och ett minne via en dators serieport. Ett RS232-protokoll används för att upprätthålla den här länken. För att ta hand om minnet samt upprätthålla kommunikationen med datorn har en FPGA programmerats. Intel hex8 formatet används för datan. Ett program för Windows 98 skapades också.

I dagsläget när intresset för miljövänlig energi ökar, ses den småskaliga vattenkraften som ett sätt att minska Sveriges import av energi. I Sverige finns det tusentals nedlagda kvarnar och små vattenkraftstationer som med små medel skulle kunna börja leverera energi. I Björkefall i Olofströms kommun finns en privatägd och övergiven kvarn. Detta arbete undersöker möjligheterna till en småskalig vattenkraftstation i denna åt Olofströms Kraft AB.Småskalig, vattenkraft, elkraft, generator, turbin .

Title: GMO Food ProductsThe issue of marketing and selling them in Europe - A Business and Legal Perspective.Author: Shane KingSupervisors: Anneli Carlsson and Ewa RabinowiczProblemThe European Unions regulations in regard to GMO?s and the approval process for both release into the environment, and onto the market, has been under fire by the USA along with Canada and Argentina. The WTO has ruled on this issue in favour of USA et al.The problem that was identified was in regard to consumer opinion in the EU. How could the EU meet its numerous international trade obligations while at the same time meetingthe needs of the citizens of the Union? Added to that was the issue of whether or not the?EU? perspective was indeed an EU perspective or rather the perspective of a fewMember States.

Problem formulation: Recent results from the European Food Information Council?s consumer research on nutrition information and food labelling revealed that most consumers have little understanding of the nutrition information found on food products, feel that there is little authority regulating these matters and wish for a more trusted source of information and regulation and lastly it was found that consumers accept their limitations and have little motivation to even read or learn about nutrition information. Thus what are the reactions of the various legal authorities to this problem? How are food retailers and producers responding to the needs of the consumer? How are consumers then reacting to these two players in the industry and the changes they are making?Purpose: The purpose of this research is to gain new perspective and a better understanding of relationship between consumers, companies and legal instruments in relation to nutrition and health claim labelling of food products. Method: The nature of this multi-disciplinary research has led to the study of all three areas, business administration (containing consumer behaviour) and business law, which are contained in this paper.

AbstractInterest in the subject appeared from real events. We seemed to discern a trend in society. Wehave noted that the amount of social enterprises to a greater extent is formed in Sweden.Companies like GodEl, Postkodslotteriet and DEM Collective are typical illustrations ofcompanies included in the category of social enterprise. It seemed as socially profiledcompanies is the new generation companies. The purpose of this essay is to make aninventory of possible competitive advantages that arise from social branding.

Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making, but also corporate communication. The objective of this project is to investigate how social media can connect the farmer to the consumer.

Context: In cooperation with ICA, we chose to investigate how much the auditory and visual stimuli in combination affects consumer behavior in grocery store. There are few studies in the area, which gives good practical and theoretical implications.Research question: How much influenced consumers' purchasing, movement and inspection behavior during exposure to auditory and visual stimuli in the fruit and vegetable department of a grocery store?Purpose: The purpose of this paper is to describe and analyze how much the auditory and visual stimuli affect consumer behavior in the grocery store. We do this through a quantitative experiment of our partner?s fruit and vegetable section, where we observe customer behavior in stores.

Studien underso?ker mo?jligheten att anva?nda ledande partiklar besta?ende av silver- belagda kopparflingor, fo?r att tillverka konduktiva ledningsbanor pa? textilsubstrat. Syftet med denna studie har varit att tillverka de banorna med hja?lp av screentryck- teknik. Sammansa?ttningen av bela?ggningsformuleringen har en stor inverkan pa? den be- lagda textilen och de ledande egenskaperna.