Det finns idag ett väldigt stort urval av återförsäljare som agerar på Internet och dessa kan vid en första anblick te sig väldigt svåra att överskåda för konsumenter inför ett köp. Prisjämförelsesajter finns därför som en konsumentguide som med sina sökfunktioner snabbt hjälper konsumenter att hitta återförsäljare med de billigaste priserna samt även tillhandahåller information om såväl produkter som återförsäljare. Uppsatsen syftar till att studera prisjämförelsesajternas roll i samspelet mellan återförsäljare och konsument på den Internetbaserade marknaden för hemelektronik. Den kvalitativa studien grundas på intervjuer med de två marknadsledande prisjämförelsesajterna, PriceRunner och Prisjakt, samt intervjuer med tre återförsäljare inom detta branschsegment, CDON, Expert och Kameraexperten. Intervjuerna analyseras med hjälp utav en analysmodell där vi kopplat samman flera olika marknadsföringsteorier.

Varje år genomförs mellan 19-20 miljoner aborter världen över. Abort kan skapa ett lidande hos både män och kvinnor. Många tidigare studier har visat att det finns flera olika orsaker till att kvinnor väljer bort sin graviditet. Syftet med litteraturstudien var att söka fördjupad förståelse för orsaker till legal abort. Metoden var en litteraturstudie med inkluderade artiklar som har kvalitetsgranskats utifrån modifierade granskningsmallar.

Concern about personal privacy continues to grow among online users along with the fact that new technologies help online companies to share user's private information. Still the usage of online entities such as social networks and e-commerce sites continue to increase. This raises the question of why online users act in such a contradictory and irrational way.Our study examines what impact one recently developed application called social login, which is provided by several social networks and used by millions of online companies, has on consumer's evaluation of online brands when they are primed for various types of information concerning privacy issues. Our assumptions are built up on the theory of cognitive, dissonance and suggest that there will be no differences in evaluation of the brands due to the human need to rationalize their existing behavior and attitudes when they receive new or contradicting information. The potential effects are measured by a manipulation presented in a survey distributed in an online environment to a sample of users (n=,154).

Several studies indicate that Swedish men consume more meat than women, more frequently appear in advertisements for meat and more often than women handle the grilling of meat. Production of meat is one of the largest contributors to greenhouse-gas emissions and thereby poses a challenge for ecological sustainability. Several Swedish politicians and authorities have argued that reduced meat consumption is necessary to prevent continued global climate change. To understand and change consumption patterns we need to understand the consumer. This essay uses textual analysis to examine how Swedish men through text and images in three cookbooks use preparation and consumption of meat to construct different masculinities.

The economic prerequisite to many farmers in Sweden after the EU membership and the new agriculture policy has generated large demands on the farm management. Until year 2004 you got a grant based on what you had produced and not on consumer demand. In 2005 a new economic aid (Mid Term Revue) was introduced and the conditions has changed again. Due to this I have chosen to do a cost-benefit analysis on a case, to investigate if the present production is sustainable in the future. My conclusion is that the profitability is acceptable even if the farm has a high debt. But to make the production more profitable the products produced should be refined as much as possible at the farm, to get maximum economic return.

This essay derives from the concern that horses ridden with a bit in their mouth can be subjected to strong pressure from the bit if the horse and rider do not understand each other. The horse's mucosa membrane and the tongue are very sensitive tissues (Cook, 1999; Manfredi, 2005; Oliveira, 2005; Terada, 2006) and the bit can then be a source of pain and discomfort. The training of the horse should therefore always be a step by step process and as the horse develops difficulties are increased. Oliveira (2005) suggested that high demands can be placed on the horse but to be successful in the training it is essential to be content with small progress and reward the slightest desired response from the horse. This corresponds with the principles of operant conditioning with negative reinforcement.

The past and ongoing structural change in Swedish agriculture has led to an increasing number of large-scale farms. The biological factors associated with large-scale farming operations may cause increasing variability, risk and reduced yields due to sub-optimal timing and management of field operations. The theory of economies of scale suggests that largescale production may benefit from lower costs due to scale efficiencies. Thus, large-scale farms may face cost reductions in terms of long term inputs factors, e.g. agricultural machinery.

Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are screaming for knowledge about the multichannel-shoppers. Several studies have focused on the characteristics of different channels and how multichannel strategies should be designed to minimize cannibalization. There is however a lack of research concerning what characterizes multichannel-shoppers and what drives them to shop in several channels.

A wish for a higher standard of living has driven the rate of consumption in Sweden. Mainfocus in business is on a higher growth and profitability where some companies use a lowprice strategy to win competitive advantage. The positive consumption pattern spiral is oftendiscussed in media, while criticism is limited and often refers to the environment. In order toreduce our ecological footprint we should consume more sustainably. More and morecompanies implement CSR (Corporate Social Responsibility) in their business strategy tobecome more sustainable.

A variety of food is produced and passes the whole chain by processing, transport and trade and finally it ends up with the consumer. But in many cases, the food is disposed before it is eaten. Some of the produced food does not even pass the whole entire chain before it turns to waste. The question about food waste in debates is a case of access to food for every human beeing. It is question of consumption of the resources, waste management and an issue of environmental impact.

Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands, recruitment, Human Resource management, theories of motivation, corporate identity, employer branding and internal marketing. The study is based on a qualitative research. Our main reason for choosing this research was to get a closer insight for the phenomen and to establish a major understanding for the subject. To get a better knowledge and to answer and fulfil our purpose we have chosen to complete eight interviews, of whom six respondents representing Service firms.

Denna rapport är en konsumentundersökning rörande skivförpackningar. Syftet med undersökning är att ta reda på vad konsumenter har för attityd, tankar och känslor kring olika slags skivförpackningar. Förändringar i människors köpbeteende och den ökad miljömedvetenhet i samhället gör det intressant att undersöka om detta även påverkar konsumenters syn på skivförpackningar. Undersökningen genomfördes genom att tre olika fokusgrupper träffades för att diskutera fyra olika skivförpackningar. I en öppen diskussion fick respondenterna redogöra för sina attityder, tankar och känslor kring skivförpackningar, därefter fick deltagarna svara på mer styrda frågor kring förpackningar och förpackningars miljöpåverkan. I forskningsresultaten framgår det att de flesta respondenter har en positiv attityd till Digipack, som enligt dem har de bästa produktattributen.

The globalization of today?s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global market, consumers are still individuals. Consumers may have different perceptions and ideas about products, their functions and usage.

I denna uppsats undersöks ungdomars användning av gratis mobilapplikationer. Uppsatsen lyfter fram faktorer som påverkar applikationsanvändningen och förklarar hur faktorerna i jämförelse med varandra påverkar användningen. Genom detta nyanseras även skillnader mellan användningen av gratis-applikationer och betal-applikationer.En kvalitativ studie gjordes i form av två fokusgrupper där den åtskiljande faktorn var förvärvsinkomst. Deltagarna fick i grupper diskutera olika teman, till exempel pris, sociala påtryckningar och attityd kring användningen av mobilapplikationer. Resultatet av gruppintervjuerna tolkades och analyserades utifrån en tolkningsram baserad på företagsekonomiska teorier.

Among farmers in Sweden hedging of product prices is a relatively new way of thinking. A deregulated market and a more volatile price picture are consequences of the free market and the movements towards globalization. The effects of globalization are largely a demand- and supply driven market. These factors give the farmers incentives to stay informed and to act on their own in order to manage their price risk exposure.The overall purpose with this study is to analyze the farmers? attitudes and awareness of price hedging and to examine what type of decision processes that characterize hedging decisions.The study covers the period 2006 until 2008 and the crops oil seeds, barley (malt), milling wheat, feed wheat, oats and feed oats.