This thesis is examining if the management, the managers and the employees have a differentpoint of view regarding the purpose and the expectations of a performance review. Additionally it is an assignment from the Swedish company Flexlink AB with the purpose of constructing a new template for their performance reviews. The assumption is that if you manage to create one template for performance reviews that meets the expectations at all levels of the organization, it will contribute to create a meaningful performance review.We decided to study this from an organizational cultural perspective, since the organizational culture plays a significant part in performance reviews. Performance reviews are systematic conversations between employees and managers related to planning, information exchange and developing the relationship. Previous research indicates that if employees are satisfied with their performance reviews, they prone to be more satisfied with their work situation and have a higher organizational commitment.

In 1989 the Cold War ended and in 1991 the Soviet Union ceased to exist, over night the ruling paradigm of International Relations was obsolete. What would happen now? Samuel Huntingtons answer was that in the future, cultural identity would be the most important factor behind international conflict. And that the threat of world war would come from clashes between civilizations instead of clashes between ideologies like during the cold war. Was he correct? This thesis is an attempt to find out if Huntingtons theory was right in its predictions of the world to come.

The fashion market is highly dynamic, and characterized complexity, abstract phenomena and creativity. Further, differences between factors such as gender, countries and social classes pose increasing challenges to fashion companies and researchers active within this area. In light of these facts, the value of creating tools that help companies and professionals active within this industry becomes evident. Much research has been focused on creating a more thorough understanding of its underlying logics and its main drivers from a business perspective, whereas knowledge regarding fashion consumers and what drives their behavior are more limited. Through this study, insights about the Swedish fashion market and its consumers are generated.

The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products? expected quality and price.This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers? perception of a product?s price depending on the pack?s design.

Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.

Syfte: Huvudsyftet med uppsatsen är att redogöra för ett internationellt företags marknadsföringsstrategi på den europeiska marknaden, i det här fallet Volvos, sett ur ett standardiserings- och anpassningsperspektiv. Metod: Vi har genomfört en litteraturstudie för att få en teoretisk grund för arbetet. Därefter utfördes en empirisk studie av Volvo med hjälp av intervjuer med anställda på företaget samt med nyckelpersoner på reklam- och mediabyråer. Vid analysen av Volvos marknadsföring har vi även använt oss av reklamfilmer och annat material från företaget. Resultatet från den empiriska studien sattes i relation till de aktuella teorierna.

The purpose of this essay is to analyse the movie Hotel Rwanda from a didactic point of view using the movie?s use of history and historical culture as the main analytical tools. We also intend to problematize the use of movies in teaching focusing on the teaching guide from the Swedish film institution concerning Hotel Rwanda. We choose to work with a qualitative method. The reason why we decided to work with a qualitative method is the intention, as mentioned before, to analyse the movie using the tools we described earlier.

Knowledge is of great importance for organizations and it is seen as an important competitive advantage to effectively preserve knowledge within an organisation. The upcoming retirement of employees born in the 1940s poses a threat because it is believed to result in a knowledge drain. The problem of preserving knowledge within the organization lies in the fact that it is partly tacit, and therefore not possible to write down or communicate in words. The purpose of this thesis is to investigate how tacit knowledge is created in the Swedish Ministry for Foreign Affairs and the implications thereof. We examine the following research questions: Of what significance is the creation and reproduction of tacit knowledge for the Swedish Foreign Ministry? Which factors influence the creation and reproduction of tacit knowledge and why? A case study of the Swedish Ministry for Foreign Affairs has been conducted.

This case study has its starting point in an unpublished study where the results showed that there is a conflict between the leadership and the employees in a private company. The conflict is identified as a result of the company leadership is steering for cost savings and efficiency The aim of this study is through analysis of  the open questions in a quantitative survey describe how the staffs  attitudes and culture is affecting the leadership of the organization. The ideological aspect is very clear and through the aspect of the structural differences between the public and private sector makes it possible to identify the staff?s social rules, ideology and group norms.  These are shown to be in conflict with the economical perspective of the private sector.

A research review shedding light over organizational cultureand its affect on knowledge sharing. The purpose of thereview was to give an overview of the current researchmeanwhile answering the research questions how and whyorganizational culture influences knowledge sharing.Through careful selection of articles, from Journal ofKnowledge Management, a review of the material led toareas of emphasis being identified: motivation, trust,organizational structure, management, communication andrewards. For each area of emphasis the results from thechosen articles were presented and analyzed, leading toconclusions that the how and why of organizational culture?sinfluence is due to mainly individual motivational factorsamongst staff. This implies that organizations need to keepfocus on the psychological factors affected by organizationalculture when looking to make knowledge sharing moreefficient.

Glukosintolerans och diabetes typ 2 blir allt vanligare. Det är en negativ utveckling som sker världen över. Syftet med denna litteraturstudie var att undersöka vad sjuksköterskan kan göra för att hjälpa patienter med nedsatt glukostolerans att genomföra bestående livsstilsförändringar. Resultatet från tolv vetenskapliga artiklar sammanställdes med Leininger?s omvårdnadsteori om culture care som teoretiskt ramverk.

Music has a role to play in every country and every culture. Sweden today is a country whith many different cultures, religions and music genres. The purpose of this investigation is to study how immigrants youths profit from music education on the basis of music teachers' perspectives. Questions at issue are: are there immigrant children/ youths who can not take part in music education? Have the students' religions any importance? Do the parents question the offered education? Is there more opposition to some specific kind of music? Are teachers avoiding to present some music? Can music education help the immigrant youths to form their identities? I have used questionnaires and I have made five interviews.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

The purpose of this paper is to examine and to analyze the arguments about a possible Swedish law against the veil. I have therefore highlighted how notions about the veil creates and reproduces power-structures and meaning-systems. I structured the arguments in a pro et contra schedule and then analyzed them by using a theoretical framework consisting post-colonial feminism, orientalism, multi-culture and intersectionality together with research produced by Joan Wallach Scott (2010), Pia Karlsson Minganti (2007) and Anne Sofie Roald (2003). The results of the study shows that the people who either argue for or against a veil-law agree that the veil is an oppression of women and that it must be resisted. To be objective in the discussion of the veil seems to be impossible and the women it affects deprived voice.

When professionals meet people from other cultures, there are some problematic issues that may appear, especially when considering human rights. Every individual has the right to live as they choose, and have the right to their own culture and traditions even if they have immigrated to another country. Female genital mutilation is a tradition that violates human rights. In this study we will look at what conflicts of values that professionals can have while meeting clients who have been mutilated. We have made qualitative interviews with four professionals working in a small town in Sweden in an area where many immigrants live.