Sökresultat:
2721 Uppsatser om Consumer culture - Sida 10 av 182
Kontorsskiftets påverkan på organisationskulturen : - Ett skifte från cellkontor till öppet kontor -
The essay discusses the effects that changes to the office plan have on organizational culture. Information about actual change as well as expected change in organizational culture was gathered before the empirical research was initiated. The empirical research was carried out at the Customer Logistics department at Ericsson through: an interview with a manager in charge of the relocation and design of the office, a manager for the specified department and also five employees of this department. The empirical studies show that there was a significant change in organizational culture and that results were not always as expected. There was a loss in symbolic actions, which needed to be compensated for, a perceived reduction in spontaneous communication, and a mixed response of perceived change in social interaction.
Lärares och kulturarbetares syn på kultur, estetik och kunskap
The National Arts Council[1] has made an evaluation on obstacles and success factors for the interaction between culture and school. In the evaluation report they concluded that teachers and cultural workers have different views on culture and knowledge which creates confusion in their interaction. Thus I became interested to investigate teachers and cultural workers views on culture, aesthetics, and the knowledge that they think the students / children / young people should get from culture and aesthetics. This work is based on qualitative interviews with four teachers and four cultural workers. I compare their views with each other and link it to different research perspectives on culture and aesthetics in school to get an understanding of the similarities and differences in their approach, and what implications it can have in the school?s learning processes. In this work, from a didactic point of view, I found that when the teachers and cultural workers are talking about culture, the why-perspective differs.
Smittsam provokation: En studie kring effekterna av provocerande reklam och hur dessa kan hanteras
The challenge that companies currently face in their attempts to break through the media clutter has resulted in an increased use of provocative advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising, evaluate the affiliated negative consumer consequences, and to examine the effects of two contrasting company strategies to remedy these types of crisis situations. An experiment was conducted on Swedish and Norwegian students in order to examine whether the communication and information sharing between the target consumers and others could explain the development and consequences of provocative advertisement crisis due to its psychological effects.
En studie om kultur, identitet och språk i några romska artiklar
There are shortcomings when it comes to recent studies by a Roma perspective on Roma culture and traditions. The purpose of this paper is to understand how the Roma present themselves in eight articles with an emphasis on culture, language and identity. The questions are as follows:First, how the Roma articles manufactures the Roma culture and what do these articles say about culture, identity and language from a Roma perspective? Second, how can the Roma preserve and develop their culture and be a part of Swedish society in accordance with Articles?Some of the findings are that the Roma language, Roma clothing and Roma music is part of the Roma culture. Similarly, social codes and traditions such as International Roma Day, which is a Romani celebration.
Kunden som varumärkesskapare
The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.
Barn och kultur på biblioteket
The purpose of this master?s thesis is to investigate the culture for children in the age of 10-12 year-old at the library in a small town and to see if the library and children shared the same view of the libraries missions. We have interviewed 3 groups of 5-7 children at two times. We have also interviewed a children librarian about her opinion of her work and childrenculture. The United Nations Convention on the Rights of the Child works as our theory in this thesis.
På spaning efter faktorer som påverkar studietiden vid musikskolor : En enkätundersökning bland rektorer för musik- och kulturskolor
The purpose of this investigation is to see if there is any difference in how long pupils are staying in the activity of the music- and culture schools in the country. I have compared this with how large the teachers engagements are in average at each school, how many teachers each school holds and if one teacher is teaching within different areas, e.g. on different instruments. Thru mail contact with the headmasters at the music- and culture schools I have gathered data concerning the length of which the pupils are staying at the schools, the number of teachers at each school, the size of the teachers services and in how many different areas each teacher is teaching.It has been hard to get to any results in the investigation since the music- and culture schools don?t compile statistics on how long their pupils are staying at their schools.
Kundrelationer : En jämförande intervjustudie av Sverige & Spanien
The way you address people is depending on the existing culture, to be on familiar terms with people you don?t know or elderly people is totally unacceptable in some cultures. Some behaviour might be acceptable in one culture, and unacceptable in another. Culture exists on different levels in the society, and what combines people within a culture are that they share the same norms and values.This study identifies and deals with the resemblances and the differences in the customer relationship within one specific organization with activity in several different countries. Two of these countries, which can be seen as each others cultural contrasts, were chosen for the study, Sweden and Spain.
?Det handlar om k?randa??. En studie om organisationskulturen inom Polismyndigheten med s?rskilt fokus p? tystnadskulturen
The aim of this research was to gain a comprehensive understanding of how daily activities impact the organizational culture within the Swedish Police enforcement agency, Polismyndigheten. The study specifically explored the influence of the purported culture of silence on organizational culture. Employing a case study approach, data were collected with a qualitative method from a total of 15 individuals, including students and officials affiliated with Polismyndigheten. The findings were categorized into five distinct groups, revealing a noticeable gap between employees and management. Additionally, the study identified generational disparities and a lack of a clear set of core values.
Konsumenters medvetenhet om företags arbete med CSR
Borglund et al. (2012) argues that today it is becoming increasingly important for companies to work with CSR because stakeholders are more engaged in issues related to social responsibility and the environment. However, much research shows that it does not play a major role how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in the garment industry. Our study has among other things found evidence that companies doesn?t reach out with information about their work with CSR.
En imitation med original -En diskursanalys av kulturskapande över fältgränser
The purpose of this thesis is to discuss how agents create their culture outside of their ?own? fields.What does this way of creating a culture mean for groups already existing on the field? Who ownsthe power to construct their own subject positions? Through a discourse analysis, I analyse thesequestions through articles and interviews treating two cultural fields which I call ?The hip Berlin?and ?Swedish hip hop culture?. I argue that, depending on a persons priviliges, one owns the powernot only to construct subject positions of ones own, but also for persons with less privileges in theexisting hegonomy of society..
?Vi kan bli ett Barbielag!? : En studie om yngre barns sociala relationer och identitetsskapande i ett postmodernt konsumtionssamhälle
One of the main goals in this study is to investigate how young children's identity formation and social relationships are depicted by today's consumer society. In order to reach the goals of the study I also concentrated myself on questions regarding the reflection of symbolic aspects consumption in younger children's interaction and preschool-teachers' ideas about how and in what ways children's consumption patterns are created and developed nowadays. In order to answer the presented research questions I used the theoretical arguments of researchers in the field of pedagogy Gert Biesta in connection with the ideas and concepts of the consumer society characteristics developed by the sociologist Zygmunt Bauman.The thesis' methodological approach consists of a combination of semi-structured interviews with teachers and observations of children's interaction, which contributed to a systematic investigation of the thesis' problem area and served as a tool for obtaining answers to the research questions.The results demonstrate that consumption occupies a lot of space in young children's lives, which means that it greatly affects their social relationships today. Both consumption and knowledge of the known brands prove to be the child's path to the desired community on the one hand, and the children's way to the consumer world on the other (hand), which in turn points to an obvious dependence between children's consumption and their social relationships.The results also show that there is a tension between the perception of identity formation as preschool-policy-document on the one hand and the attitude of the identity prescribed by consumer society norms and regulations on the other..
Vampyren i populärromanen - En kulturanalytisk studie av två vampyrromaner utifrån teorier kring död och sexualitet i vår samtid
The purpose of this paper is to examine how contemporary attitudes towards death andsexuality is made visible and connected in the vampire novels Interview with the Vampire andDead Until Dark. The aim is to investigate why the vampire novel has reached today?samount of popularity and if it can be explained by theories of death and sexuality in modernsociety and in popular culture.The most important theories in this examination are Zygmunt Bauman?s theories aboutmodern society, Jean Baudrillard?s thoughts about death in the postmodernity and MichelFoucault?s studies regarding sexuality in the Western societies. The conclusion presented isthat sexuality and death are well connected in the examined novels and in popular culture as awhole and death?s popularity in popular culture could be a result of repressed emotionsregarding death and sorrow, which can be helped by us working on handle death more visiblyand with higher regard..
Fri vilja eller tradition? : Prästrespektive i den prästerliga kulturen
The purpose of the study was to investigate, using data from the sacerdotal culture, t h espouses of five priests. The main questions were: How does the priestly calling affect thespouse? Do the spouses involve themselves with voluntary work? Do the spouses feel thecongregation have expectations? Do the female and male answers differ?The sacerdotal culture has consisted of several elements. The main element is the priest?scalling for his work.
Mavian eller Rica-själ? : En analys av servicekulturen på Malmö Aviation och Rica Talk Hotel
Purpose: The purpose of this thesis is to compare and analyze Malmö Aviation and Rica Talk Hotel's service culture. This is done by examining three themes, the organizations ways of working with training, motivation and empowerment of frontline employees.Method: The essay is a case study-based qualitative research which mainly focuses on semi-structured, qualitative interviews with various people within the two organizations.Theory: The theoretical framework considers theory within two sections. The first section, the organizations importance in service quality, focuses on service culture or service climate and different management strategies. Section two, the employees? importance in service quality, focuses on three themes: training, motivation and empowerment of frontline employeesResults: Both Malmö Aviation and Rica Talk Hotel are companies that put great emphasis on developing and maintaining a quality service culture within the organization.